Inside the Firm Teaching Investors to Think Like Insiders
When Frank Hepworth walked away from a six-figure career as a regulatory crypto attorney before turning 30, he carried with him something few in the financial world possess: a map of how the crypto markets actually work.
For years, Hepworth had advised governments on crypto policy, consulted major exchanges and helped launch the first crypto ETFs on the Toronto Stock Exchange. That vantage point revealed an uncomfortable truth. The crypto industry, he realized, was stacked against everyday investors. While institutional players accessed assets months before they hit mainstream exchanges, retail traders scrambled to buy the same tokens at inflated prices on platforms like Coinbase and Robinhood.
Using what he calls the Crypto Native Protocol, Hepworth turned that insider knowledge into results. He grew his own portfolio 11 times over and generated more than $1 million in profit. When he shared those results publicly, the response was immediate.
Entrepreneurs, Silicon Valley executives and Wall Street veterans began asking him to replicate the strategy for them.
That demand led to the founding of Yieldschool, a crypto portfolio consulting firm that has since worked with over 1,000 high-net-worth clients managing collectively more than $105 million in assets. However, Hepworth’s ambition extends beyond individual portfolios. He wants to fundamentally change how investors understand and participate in what he sees as a competitive, not complementary, alternative to traditional finance.
“We want to be recognized as a firm that could actually turn people crypto native,” Hepworth said. “We actually were able to take the average investor and get them good outcomes by investing directly onchain.”
That philosophy — rooted in the belief that decentralized technologies will ultimately replace rather than simply enhance legacy financial institutions — sets Yieldschool apart in an industry crowded with influencers, day traders and get-rich-quick schemes. The firm operates with what insiders describe as a “crypto-native” approach, meaning the team does not just advise on digital asset investments. They live onchain, keeping much of their own wealth in decentralized systems and operating according to principles aligned with permissionless technologies.
A System Built on Three Pillars: The Crypto Native Protocol
Yieldschool’s methodology centers on what Hepworth developed as the Crypto Native Protocol, a structured approach that gives clients access to opportunities typically reserved for industry insiders.
The first component is access to the primary crypto markets, a term Yieldschool has deliberately adopted to distinguish decentralized finance platforms from what it calls secondary market exchanges like Coinbase, Kraken and Binance. In these primary markets, assets trade months before listing on mainstream platforms, often at discounts of 60% to 90%.
“This is where the largest gains are made,” Hepworth explained. “Without this access, investors are essentially buying late and paying more.”
Access alone, however, doesn’t guarantee success. With over 5,000 new tokens launched daily and 99% failing, the firm employs a 16-person research team of crypto native specialists to filter opportunities. These aren’t Wall Street analysts applying traditional equity frameworks to digital assets. They’re former executives, fund managers and builders from leading crypto startups and venture funds who have scaled billion-dollar blockchain companies and delivered returns exceeding 5,000%.
The third pillar is what Yieldschool calls white glove execution. Every client works one-on-one with a dedicated consultant who creates personalized weekly action plans covering allocations, profit-taking strategies and portfolio adjustments. The goal is to make crypto investing systematic rather than chaotic, requiring about 90 minutes of execution time per week.
“A client goes from treating crypto as a casino and dopamine source, to an investment market that deserves respect and effort,” Hepworth added. “They go from hoping for quick, big paydays, to actually achieving consistent smaller victories that add up over time.”
The results, according to client testimonials and Yieldschool reviews, suggest the system works. Gianna multiplied her portfolio five times in her first month. Sean achieved a 10-times return. Gran, a 67-year-old retiree, turned years of losses into $120,000 in profit within 3.5 months. David doubled his $59,000 portfolio to $122,000 in one month after already withdrawing $20,000 in profit.
What Clients Say About the Experience
Yieldschool reviews tell a consistent story about what happens when investors gain access to institutional-grade consulting and primary market opportunities.
“Yieldschool has exceeded my expectations,” said Michael Mendes, who praised the firm’s online learning, expert consultations and research library. “At every level they provide a top notch product.”
For many clients, the transformation extends beyond portfolio performance to fundamental shifts in how they approach crypto investing. William Spielsinger, just two months into his engagement, noted the shift in mindset. “My mindset into crypto and investing was all over the place,” he said. “Craig has a way of talking to you and not down to you just because he knows more. Never do I feel like I’m asking a wrong or stupid question.”
Tucker Sides, transitioning into retirement with his wife, described the firm’s approach as comprehensive. “The systems are solid, the team very knowledgeable and patient,” he said. “This isn’t your get rich quick situation, it’s a quality program that gives you options.”
The emphasis on education and support resonates throughout client feedback. Veronica Giordano, working with consultant Geoffrey Momerency, praised his ability to simplify complex concepts.
“He has this amazing way of breaking down the complex world of crypto into clear, practical steps that actually stick,” she said. “What stands out most is his authenticity — he genuinely cares about your understanding and success.”
Hepworth: ‘We Believe That The New Onchain System Is Competitive’
Yieldschool distinguishes itself through a people-first philosophy. Its competitive edge stems not only from its methodology, but from a fundamental conviction about the future direction of financial value.
While much of the mainstream narrative treats crypto as an emerging asset class that will eventually integrate with traditional finance, Hepworth sees something more fundamental happening. He believes decentralized technologies represent a competitive threat to legacy institutions, not a complementary addition.
“We believe that the new onchain system is competitive, not complementary, to the current financial industry,” Hepworth said. “There will be new winners and value accrual will move from offchain institutions to onchain ones.”
That conviction shapes everything from the firm’s hiring practices to its client education. The team operates according to what it describes as crypto native principles, meaning they don’t just analyze blockchain projects from the outside. They participate in them directly, keeping their own wealth onchain and making investment decisions based on firsthand experience with decentralized protocols.
The firm also emphasizes personal responsibility, a value it considers essential in an unregulated industry. “There is no one coming to protect you except yourself,” according to Yieldschool’s internal operating principles.
This philosophy extends to how the firm thinks about its ideal client. While Yieldschool works primarily with high-income professionals and entrepreneurs between 35 and 65, many with $50,000 or more in deployable capital, the goal isn’t simply to help them speculate on price movements. It’s to teach them to think and operate like crypto natives themselves.
Building a Legacy in an Emerging Market
As cryptocurrency markets mature and institutional adoption accelerates, Yieldschool is positioning itself not simply as a consulting firm, but as a standard-bearer for responsible participation in decentralized finance.
The company envisions long-term partnerships with launchpads, custodians and research providers, organizations that help for-profit enterprises launch onchain or supply data supporting those ventures. Yieldschool also sees alignment with personal health and wellness services, citing a shared emphasis on personal responsibility and disciplined decision-making.
Looking ahead, founder Frank Hepworth aims to build a legacy centered on proving that everyday investors can achieve institutional-level outcomes by investing directly onchain. The firm focuses on providing clients disciplined access to primary markets, rigorous research and structured execution strategies.
That ambition extends to reshaping how clients view the digital asset space. Where investors once viewed cryptocurrency as a speculative casino, Yieldschool aims to reposition it as a serious investment market.
“True value accrual will come to this technology when for-profit enterprises exist natively onchain,” Hepworth said. “All conversations aside from that conversation are secondary.”
That focus on onchain value creation, combined with the firm’s regulatory expertise and crypto-native operations, has helped Yieldschool earn more than 100 verified five-star reviews and a reputation as what it describes as one of the industry’s most comprehensive and trusted crypto consulting platforms.
“We show investors how to get ahead,” Hepworth said.
