Artificial Intelligence (AI) is reshaping our daily lives at an unprecedented pace, from managing emails to analyzing complex data, demonstrating nearly limitless potential. Yet, a critical question remains: how can AI truly integrate into the lives of ordinary consumers, enhancing their experiences rather than merely serving enterprise-level needs? This question consistently drives the award-winning product designer Ye Tian, who boasts over four years of experience in B2B/B2C and AI-driven tool design. Leveraging her honed expertise from working within multinational teams such as Rightway Healthcare, Ye Tian has created Voyce. This intelligent AI-powered solution redefines flight booking through natural human-computer interactions.
Recently, Voyce received the prestigious Gold Award in the UX/UI Product category at the internationally acclaimed 2025 MUSE Design Awards, establishing a new benchmark for consumer-oriented AI applications. Organized by the International Awards Association (IAA), the MUSE Design Awards span over 40 fields, including architecture, product design, and UX/UI. Each year, thousands of submissions from over 100 countries compete, undergoing a rigorous blind review process conducted by a panel of more than 200 top international designers and academics. With a winning rate below 5%, the awards have been widely recognized as the “Oscars of the design world.” Additionally, Voyce achieved further acclaim by winning two Silver Awards at the 2025 NY Product Design Awards in the categories of Voice Interaction UX and Product UX, underscoring its exceptional performance in user experience innovation.
The core innovation of Voyce lies in its advanced integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) technologies, efficiently converting natural-language commands into structured data formats, such as JSON. By simply issuing voice commands, like “Book me the cheapest direct flight to Los Angeles using reward points,” users enable the system to automatically interact with airline and financial services APIs, seamlessly completing cross-platform data integration and decision-making tasks. This technical architecture not only addresses traditional chatbots’ mechanical interaction limitations but also leverages RAG’s dynamic retrieval capabilities to precisely match user requests with real-time data, ensuring speed and accuracy.
According to Ye Tian, “AI should not force users to adapt to technology; instead, technology should cater intuitively to human needs.” This philosophy permeates every detail of Voyce’s design, from its minimalist and intuitive interface to its smooth conversational flow, allowing users to effortlessly review and modify AI recommendations. Additionally, the system continually optimizes personalized services through ongoing learning—for example, recommending seats or upgrade options based on historical preferences—to ensure each interaction becomes more efficient and user-friendly.
This user-centered design approach is rooted in Ye Tian’s previous experience at Rightway, where she led the development of healthcare insurance tools, successfully translating complex insurance terms into intuitive visual interfaces for over one million users. This demonstrated how a simplified design could inclusively serve non-technical audiences. Voyce achieves a rare balance between functional utility and emotional engagement: after completing a flight booking, for instance, the system proactively suggests optimal credit card reward point usage or even generates packing recommendations based on destination weather forecasts. This proactive care, transcending mere functionality, embodies Ye Tian’s ethical reflection on AI: “Technology should empower human agency, not replace it. Our goal is to free users from tedious tasks, enabling them to focus on more creative aspects of life.”
Ye Tian’s vision aligns seamlessly with current industry trends. Although RAG technology currently faces challenges, such as the reliability of vector-based matching, its architecture—separating retrieval from generation—has become favored in enterprise applications due to advantages in cost control and maintainability. Voyce’s innovation lies precisely in translating this back-end empowerment into consumer-facing capabilities, demonstrating the democratizing potential of AI agents within complex scenarios.
Looking toward 2025, Ye Tian plans to expand Voyce into multimodal interactions, allowing users, for example, to view real-time flight information through smart glasses or adjust itineraries using gestures. “A truly intelligent system requires responsible design,” she emphasizes. “This involves not only technological capability but also profound empathy toward human needs.”
Voyce’s recognition not only affirms its technological innovations but also honors the ethos of “design-driven technology for social good.” In Ye Tian’s hands, artificial intelligence transforms from a cold tool into a digital bridge connecting efficiency with warmth—arguably one of the most profoundly humanistic breakthroughs of the AI era.
