World ID Launches Deepfake Protection for Zoom’s Business Users at Money20/20

Tools for Humanity joins Zoom ISV Exchange Program as financial institutions confront rising AI-enabled fraud

As the payments and financial services industry convenes in Las Vegas for Money20/20 USA, Tools for Humanity (TFH) announced today that it has joined the Zoom ISV Exchange Program, making its Proof of Human verification available to Zoom’s base of roughly 200,000 business customers.

The move puts World ID for Zoom on the Zoom App Marketplace, where companies can purchase the integration and request Orbs, the hardware TFH uses for one-time Proof of Human verification, at their offices. The product is designed to confirm that the person on a video call is a real, verified human and the specific individual they claim to be, rather than an AI-generated deepfake.

A timely launch for financial services

The timing places the announcement in front of the audience arguably most exposed to the threat it addresses. Money20/20 USA 2026 runs from Sunday 18 to Wednesday 21 October at The Venetian in Las Vegas, and it is fintech’s largest US conference, where banks, payment networks, and fintech startups hold their annual partnership meetings across agentic AI, fraud, embedded finance, payments, and regulation.

Banks and payment providers increasingly rely on video for high-value interactions, from client onboarding and wealth management conversations to internal treasury approvals and vendor verification. As AI grows more sophisticated, the ability to convincingly impersonate an executive, client, or colleague on a live call has become a serious operational risk.

Deloitte estimates that AI-enabled fraud losses in the United States could grow from $12.3 billion in 2023 to $40 billion by 2027, a trajectory that has pushed identity and fraud prevention to the top of the agenda for financial institutions.

“Proof of Human is no longer a nice-to-have. It is becoming an essential layer of trust infrastructure as AI reshapes how people communicate and interact online,” said Ajay Patel, Head of World ID and Chief Revenue Officer at TFH. “Joining the Zoom ISV Exchange Program means enterprises can bring that layer of trust directly into the workflows where it matters most.”

From detection to proof of presence

Most deepfake defenses focus on detection, analyzing video and audio for signs of manipulation. That approach faces a structural challenge: generative models keep improving, and detection tools must constantly catch up.

World ID for Zoom takes the opposite approach. Built on World’s Proof of Human technology and Zoom’s Realtime Media Streams (RTMS), it asks participants to prove they are real rather than trying to determine whether a feed looks fake. TFH describes this as a shift from detection to real-time proof of presence.

The system anchors trust in physical hardware through a three-way match. The first element is the cryptographically signed image captured when a participant originally verified at an Orb. The second is a real-time liveness selfie taken on the participant’s own device. The third is the live video frame other participants see on screen. When all three match, a Human Badge appears on the participant’s video tile, confirming that the person on the call is the verified human who was expected. Participants can complete the process in a few steps using face authentication.

Early adoption in asset management

The integration, which runs on AWS, was first previewed at TFH’s “Lift Off” event, where global investment manager VanEck Funds announced its participation in a limited beta. A financial services firm as an early tester underscores where TFH sees the most immediate demand.

Through the ISV Exchange Program, Zoom offers select independent software vendor solutions directly to its customers through its own platform. For TFH, that means distribution through a tool employees already use every day, with no separate platform or new workflow required.

Part of a broader push

The Zoom launch is part of a wider enterprise strategy for World ID. In April, TFH announced partnerships and integrations with Zoom, Docusign, Okta, Vercel, and Tinder, along with new tools for AI agents. That focus aligns with this week’s conversations in Las Vegas, where programming is organized around four content pillars covering stablecoins, agentic AI, partnerships and regulatory guardrails. 

Tools for Humanity was founded by Sam Altman and Alex Blania. It led the initial development of World Network and operates the World Money app and the World ID app. The company is headquartered in San Francisco and Munich.