Will ChatGPT Kill Blogging?
From helping people be above average to giving people a reason to follow a blog, here are ten answers to the question, “Will ChatGPT kill blogging?”
- Search Engines Will Prioritize High-Quality Writing
- Different Audiences Will Bring Different Results
- AI Can’t Kill Blogging if You’re a Thought Leader
- Bloggers Need to Adapt and Continue to Add Value
- Robots Can’t Replicate Local Culture and Humor
- It Should Help Writers, Not Replace Them
- ChatGPT Lacks the Insight and Flair of a Human
- Blogging Will Change, Not Die
- Stories that Rise Above Will Have a Hero
- It Can’t Produce Original Opinions & Ideas
Search Engines Will Prioritize High-Quality Writing
Last week, I attended a tech get-together in my area, and the subject of ChatGPT was high on the agenda. A brilliant business contact of mine opined ChatGPT would “just lift more people up to average”.
What he meant was that many site owners could be better at blogging and often would have to pay for writers (good and bad). I agree with him when he says there will probably be a lot more content generated, but none of it will be very good; it will all be pretty much “average”.
I don’t think ChatGPT will kill blogging because search engines still prioritize high-quality written content. As long as people are using search engines to find information, there will always be a need for well-written and informative blog posts. Also, multiple Google updates have had an element in quality detection in the algorithm.
Even if AI improves, humans will want to read human content no matter what.
Shane McEvoy, MD, Flycast Media
Different Audiences Will Bring Different Results
Chatbots and blogs both can educate and entertain the people who use them, but the demographics of the users they attract may be quite different.
Consumers typically make use of chatbots to get instant solutions to their concerns or to remedy any issues that they may be experiencing. Blog readers are typically either enthusiastic about the topic at hand or interested in expanding their knowledge of a specific area.
Because of this, those who are interested in finding in-depth writing of high quality on a certain subject are likely to continue to find blogging to be valuable.
Tiffany Payne, Head of Content, Pharmacy Online
AI Can’t Kill Blogging if You’re a Thought Leader
ChatGPT is great for inspiration, general approaches, and generic answers. But if you’re a true thought leader who is sharing your unique insight, knowledge, and experience, ChatGPT simply can’t compete. Instead, you can use ChatGPT for a minimum standard of what your blog or article should cover—use that basic, “standard” answer as a starting point to add something fresh and true to your voice.
Humans aren’t just looking for basic knowledge, they want stories, anecdotes, examples, and connections with other people who have gone through the same things they’re going through. That should always be the core of blogging—something that AI simply can’t provide (yet).
Zoe Hawkins, Principal Content Manager, Sumo Logic
Bloggers Need to Adapt and Continue to Add Value
AI applications, as shown by ChatGPT, which are putting many professions under duress. These include software and firmware programming, investment consulting, realty and brokering, and writing—just to name a few.
What does this mean for bloggers like me? We must pursue less-traveled topics where neural networks have not received sufficient training to write intelligently. AI technology can also help identify its own limitations to create niches where bloggers can step in to add value.
This technology is not the only thing that must continuously learn to add value—so must we.
Jim Cahill, Social Marketing Leader, Emerson
Robots Can’t Replicate Local Culture and Humor
The best things to read are those with which we connect emotionally. And that happens when we respond to the culture of the place and humor. Things we have in common and bring us laughter.
Those touches, so far, are difficult to achieve with these platforms and they are the ones that give the most flavor to a story. This is a necessity to keep reading blogs, so blogging is still a human thing.
Moyra Chellew, Creative Communications Manager, Tactech
It Should Help Writers, Not Replace Them
What we cannot understand is that ChatGPT is a tool, designed to help writers rather than replace them. Some people are abusing ChatGPT by delegating to it the entire writing process, but the result is usually poor.
What I see is that marketing stuff like copywriting will be more and more automated, but in a world of AI-generated content, the audience will be hungrier than ever for human-generated content, focusing on personal life experiences that no AI could ever replace.
This kind of human content will become even more valuable in the ChatGPT era. We believe that the new always replaces the old, but most of the time, they simply walk hand-in-hand toward the future.
Alessandro Giuntini, Payments Officer, SwissBorg
ChatGPT Lacks the Insight and Flair of a Human
ChatGPT has made a quick and big splash and can bring value, but I do not believe this will replace blogging by humans, particularly in areas of complex subjects where experience, understanding, and opinion make a blog interesting, informative, and insightful.
There is a big difference between informative data and insightful opinions. ChatGPT can bring internet data, but unfortunately, much of this is inaccurate and conflicting.
With this and the lack of style and flair ChatGPT brings to a subject, we can see blogs created by an expert human are more engaging to read and will show their worth.
Ian Moyse, Industry Influencer, Ian Moyse
Blogging Will Change, Not Die
Blogging, for me, has always been great for sharing ideas and stories and exploring new perspectives. That’s a very human endeavor and has a big impact on how we see the world. So, will ChatGPT fill blogging? No, I don’t believe so.
However, I believe it will change blogging. ChatGPT and other generative AI tools will become increasingly important in the 21st-century blogger’s toolkit.
Adrian Swinscoe, Principal, Punk CX
Stories that Rise Above Will Have a Hero
I think ChatGPT will kill some blogs, but not all. It depends on the blog approach. I talk about travel, my nomadic lifestyle, minimalism, dating, and money on my blog, and it’s very personal and vulnerable. The people who follow me appreciate my personality, points of view, and how my lifestyle and experiences have shaped them.
Some people on the web just want information, but will they have reason to return to that blog? If one’s blog is objective and bland, it’s replaceable.
People invest in the author and the author’s journey when they follow a blog. They don’t always invest in the content.
Julie B. Rose, Blogger, Travel Coach, and Nomadic Lifestyle Mentor, Julie Rose
It Can’t Produce Original Opinions & Ideas
ChatGPT is awesome but it’s not perfect. Essentially, it’s an AI language model that emulates writing patterns. So if you are a writer in need of a cohesive way to lay out your thoughts in an organized fashion, ChatGPT will get the job done well. However, ChatGPT doesn’t have the flexibility to produce an original idea or opinion about something the way a regular blogger can.
For example, if a blogger wants to suggest a hybrid restaurant concept where a restaurant is also an entertainment venue with roller coasters running through it, he or she or they are free to write about this. ChatGPT simply doesn’t have the capability to produce an original thought or concept like that. ChatGPT is a useful tool. It cannot and should not kill blogging.
Jacqueline Cheung, Editor-In-Chief, Elk Grove Tribune