Wild pollock is one of the top ten most consumed fish in the world, and demand for it as a high-protein, the low-cholesterol fish variant has remained strong. Consumers are increasingly turning to wild pollock as a less expensive alternative to cod. The wild pollock market, which is brimming with potential, is expected to grow at a CAGR of 6%, according to Fact. MR.
This expansion is fueled by GAPP’s (Genuine Alaska Pollock Producers) aggressive marketing initiatives, which have increased wild pollock’s market share in the global codfish market. Tier-1 players have also ventured into the production of several ready-to-eat products containing wild pollock as an ingredient within the supply chain.
Wild Pollock Market: Key Segmentation
Fact.MR has studied the wild pollock market with detailed segmentation based on species, form, end-use industry, distribution channel, and key regions.
Species
- Alaska Pollock
- Atlantic Pollock
Form
- Fresh
- Whole
- Fillet
- Frozen
- Whole
- Fillet
- Canned
End-use Industry
- Household(Retail)
- Foodservice (HORECA)
- Pharmaceutical & Nutraceutical Industry
Distribution Channel
- Business to Business
- Business to Customer
- Grocery Stores
- Hypermarket/ Supermarket
- Online Sales Channel
Competitive Analysis of the Global Wild Pollock Market
The global wild pollock market has reached a state of equilibrium. The major players in the market include Norebo Holdings, Russian Fishery Company, Gidrostroy, Starbound LLC, C/P Northern Hawk Ltd, Trident Seafoods, Arctic Storm Limited, Eastern Fish Company, and Glacier Fish Company. Norebo Holdings, Russian Fishery Company, and American Seafoods together account for nearly a quarter of the global wild pollock supply.
The companies’ main strategies are to be aggressive and to approach the market organically. For example, Maruha Nichiro Corp.’s decision to expand production capacity and implement a product innovation strategy will help the company increase its market share over the forecast period.
