In today’s digital world, connecting with the people that matter most is easier than ever, thanks to smartphones. Most people around the world use smartphones. According to Statista, there were around 7.1 billion mobile users in 2021.
A mobile-friendly website is key to your success with this generation of consumers. Keep reading if you’re unsure why now is the right time to build a mobile-friendly website.
Why You Need a Mobile-Friendly Website
Your website is the first impression people have of your business. If it’s not mobile-friendly, you could miss out on potential customers searching for your products or services online.
Here are some reasons why having a mobile-friendly website is a must.
Your Consumers Are Using Mobile
As a business owner, you constantly look for new ways to reach your customers. You need to be aware of any changes in the marketplace that could affect your business and how you operate it. One such change is the rise in mobile usage.
Mobile devices have increased steadily over the past few years, with over half of all connections being made via these devices today. This also gets replicated for global website traffic. Statista shows that around 58.99% of global website traffic is generated from smartphones.
In addition to using search engines on their phone or tablet, consumers can now buy online using their devices. This means more people are buying from businesses that have mobile-friendly websites versus those that don’t have one at all.
Mobile-Friendly Websites Boost SEO
Mobile-friendliness is a confirmed Google ranking factor. Google prioritizes websites that offer excellent mobile experiences. This is not a new concept, but it has become more critical. Google and other search engines can only find optimized sites for their crawlers.
Most websites are built without thinking about how they will display on mobile devices. The result is a lot of extra work being done by the crawler to figure out what each page on your site contains, which slows down the process and hurts your ranking in organic searches. If you want to take advantage of SEO and increase your site’s traffic, you should consider making sure all of your pages are mobile-friendly.
Offers Better Browsing Experience to Visitors
There are many benefits to having a mobile-friendly website. First, it’s essential to understand that a mobile-friendly website is optimized for the smaller screens of mobile devices. This means you can provide users with an optimal browsing experience by ensuring your content loads quickly and is easy to read on their phone or tablet.
Secondly, because these sites load faster than non-mobile-friendly websites on both desktop and mobile devices, they have been shown to increase conversions. That means if you want more sales from your site, creating one optimized for all devices and browsers will help you reach more people with less effort.
How to Build a Mobile-Friendly Website
If it turns out that some aspects of your website aren’t compatible with mobile browsers, update them or remove them entirely until after launch. Otherwise, visitors won’t be able to access those features at all. Here’s how you can build a mobile-friendly website.
Seek Professional Help
If you are a small business owner and don’t have the time or resources to build a unique mobile website, there’s no need to fret. You can outsource your website design needs by hiring a consultant or developer.
- Consultants advise how best to accomplish a specific task, in this case, how to create a mobile-friendly site. They often charge hourly rates for their services but may also quote project-based fees depending on the scope of work required.
- Developers specialize in creating custom software solutions for businesses by using programming languages such as HTML5 and CSS3. Most developers offer fixed-price contracts that cover all aspects of development, including design work with specification documents provided by clients, so there aren’t any surprises when it comes time for payment.
You can get help from a website-builder agency. Such a firm can offer you end-to-end services required for developing a website optimized for mobile phones. Hence, getting help from a website builder should be the first option for developing a mobile-friendly website.
Make Your Design Responsive
The first step in creating a mobile-friendly site is to design for mobile first. This means that you must use fluid layouts instead of fixed widths and avoid using Flash or other plug-ins that slow down the performance of your website on all devices. Make sure to test your site on different phones and tablets before moving on to the next step.
You should also choose a single-column layout for your site, as this will help it load faster and show only what’s important at any given moment. To ensure that only essential content appears when viewed on smaller screens, use CSS media queries like “screen width: 480px” in conjunction with px or em.
Less Is More on Mobile
Mobile users are impatient and want to get the information they need quickly, so your website needs to be easy to navigate. Mobile phones have small screens, and users want to avoid scrolling through pages of text on their phones. They also hate clicking because it’s too much work for them, so mobile websites should not have a lot of links or buttons.
You can reduce the amount of scrolling required by breaking up long chunks of text into short paragraphs. If you must have lengthy paragraphs on the page, try using an accordion effect where only one section is visible. Still, users can click on links within each section that expand their size and reveal additional content.
Another way to accommodate mobile users’ impatience is using pictures instead of words whenever possible, and videos are even better when images aren’t appropriate. You can also spice up your site with icons instead of words whenever possible.
Optimize Website Speed
Website speed is an essential factor for SEO. A slow website can frustrate users and make them abandon your site, leading to decreased conversion rates. Besides being a ranking factor, website speed can also help increase sales.
A Deloitte study shows that only 0.1 seconds of improvement in load time can increase conversions by 8%. There are a few ways to optimize your website’s speed, but it can be challenging and costly.
You may have heard that Google gives preferential treatment to websites that load quickly, which is true. Websites that load in less than three seconds receive a boost in rankings, while those that take longer than 10 seconds will see their rankings drop down the SERP.
The same goes for mobile sites. They must load within five seconds on mobile devices or risk losing clicks, conversions, and lower rankings due to poor user experience and slow page loading times.
To sum up, mobile-friendly websites are necessary for any business to keep up with the times. While it may seem unnecessary at first glance, you’ll find that they have many benefits and will be more than worth their cost in the long run. Investing in new technology and design techniques will ensure your site remains relevant throughout its lifespan.