Content marketing through videos is the best way to market a product to the masses. When consumers see the product being used, they get a close understanding of what they get. A good enough video that can catch the viewer’s attention easily passes the first level of being noticed.
Content marketing has been around for many years. An astounding 83% of major marketers swear that video marketing is crucial to the success of a product. This testimonial is further solidified by research that shows 90% of consumers discover new brands and products on YouTube! Also, the need for Video production services for marketing is rising.
So today why discuss why video content marketing matters and the way you can craft yours for the best outcome?
A Quick Look Into The Benefits Of Video Content Marketing
- Content Publishing Schedule
- Spreading Across All Media Platforms
- Product-wise Optimization
- High-Quality Content
- Live Stream Demos
- Hookworthy Titles and Openings
- User Testimonial
- Manuals and Tutorials
- Clear CTA
- Analytics in Check
What Is Video Content Marketing?
Simply, video content marketing is a marketing process where brands make videos on products they offer. This can have many goals like increasing brand awareness, introducing a new product, or raising awareness about the company. These videos are usually uploaded on social media platforms like YouTube, TikTok, Instagram, and more. Formats can also come in the form of live videos or webinars.
When such videos are shot and produced properly, you can leverage these for both business-to-business and business-to-consumer marketing. Technology has advanced to a point where anyone can make their videos with minimal equipment.
Many companies offer video production services for marketing. However, you may not even have to have to have the best equipment to shoot these videos. Many content creators use their phones to dish out these videos. The magic is done in post-production when the final video is edited!
Top 10 Ways for the Best Outcome
1. Follow a Content Publishing Schedule
Strategically publishing your content can help it reach the right audience. This way you can manage audience expectations while maintaining a steady flow of engagement. Sit with your team and plan when and how often videos should be published. You have to consider factors like peak user online times, the nature of the content, and audience location.
Consistency in publishing does more than just keep your audience informed; it builds anticipation and loyalty. Regularly update these videos to make sure the brand remains on the viewers’ list of things to watch.
Use tools like content calendars and scheduling software to plan out your posts days or weeks in advance. When you are consistent you can expect your viewers to engage more through likes, shares, and comments.
2. Spread Content Across All Media Platforms
The more platforms you upload content to the higher your reach will be. There are many platforms that you can upload to like YouTube, Instagram, Facebook, TikTok, LinkedIn, and X. Each platform has its own unique demographic and user behavior pattern. YouTube is great for long-form content and deep dives. Instagram and TikTok on the other hand are great for shorts that keep the user engaged.
This also means your videos need to be created with the users in mind. Videos on Instagram and TikTok should be short and more dynamic. These videos need to be able to catch the views attention within the first 5 seconds. On YouTube you constant can be more descriptive and in-depth to engage viewers for longer periods.
You can also use features like Instagram stories, YouTube Premiere, or Facebook Live sessions to engage users. Cross-promoting can also further increase the reach of your content as there may be people who only stick to one platform
3. Optimize Video Length According To Your Product
The right video length can significantly retain viewers as humans have a short attention span. This is subjective as different products have different target audiences. Generally, short videos tend to work better than lengthy ones.
- Short Videos: Platforms where users scroll quickly to watch content, like TikTok or Instagram, short videos (ranging from 15 seconds to one minute) are ideal. These videos should deliver quick, impactful messages that engage viewers immediately. You can use these for highlights, quick tips, and announcements
- Long Videos: Platforms like YouTube or Vimeo are more suited for longer content. Viewers here look for in-depth breakdowns for topics. These can range from several minutes to over an hour. The content here can be in the form of tutorials, detailed product reviews, documentaries, and instructions.
4. Focus on High-Quality Content
A high-quality video can grab the viewer’s attention faster than a standard one. They reflect positively on your brand’s overall perception. For this, you can invest in good production equipment or hire professionals to do the video for you. Professionals use high-resolution cameras, professional editing software, and lighting setups. Even if you are on a budget, clean and stable visuals with clear sound can boost overall video quality.
Apart from the production side of things, the content you create must also be worthwhile for the viewers. Try to keep it engaging, informative, and relevant to your audience. A lot of research is done beforehand by professionals to present information the right way. Your videos should provide value to the viewer which will make them want to come back to learn more.
5. Make Use of Livestreaming
Make it a habit to keep live-streaming content in your content strategy. You can go a long way when you engage with your viewer in real-time. Live streaming is an unfiltered way to learn about a brand that can prove to be more authentic than pre-recorded videos.
Types of Live Streaming Content:
- Events: Live streaming events can be a great way to keep viewers not present engaged
- Q&A Sessions: These sessions promote interaction with viewers in real time to get immediate responses
- Behind-the-Scenes: You can also make behind-the-scenes videos to show viewers day to day operation of your business. They can also be videos of how products are made, or how services are carried out.
6. Keep Titles and Openings Strong
The opening seconds of your video and its title are very important in engaging viewers. Try to use action words or most search keywords in the title. This way you can also help your content rank higher in SEO. Make sure that the title has a hint of the value you plan to give to the viewer. This will increase click-through rates.
On the other hand, a strong opening statement can quickly grab the viewer’s attention. You can use things like a useful fact or a bold statement that can keep the viewer engaged. This statement should be able to outline what viewers can expect or learn if they keep on watching. Another tactic can be to make a jingle for your brand that will remain constant through all videos you make.
7. Get Testimonials From Users
User testimonials can help a product gain popularity among the masses. Videos created by customers are seen as more genuine and trustworthy than traditional advertising. These videos have a higher chance of being shared and promoted.
You can do this in many ways. The standard way to do this is by sending samples to users to try out and have them make a video on it. This can also include a commission-based structure if the user already has a loyal fan base. Companies that sell beauty products often use this tactic to launch a new line of products.
8. Make Tutorials For Existing Products
Educational content and tutorials can be a great way to boost sales. When a new technology comes out, a company does not just advertise the cutting-edge features. They also make tutorials that show how this feature can be used day to day.
You can do this by identifying the questions and challenges your customers frequently face related to your products or services. Online forums, comments, and customer feedback come in handy here. Once you get an understanding of what is needed create tutorials to solve these problems for the customer.
Using videos to demonstrate how your products work can simplify the process for the customer. Seeing a product in action helps boost a customer’s confidence in making a purchase. For example, Microsoft Excel has been around for years and worked well. However, when Google introduced sheets, it essentially did the same thing, but allowed you to share and work on one file with many other users.
9. Create Clear Calls to Action(CTA)
A clear call to action (CTA) can speed up the consumers’ decision-making process. These CTAs need to be able to guide viewers on what to do after watching a video.
To create a catchy CTA, keep the message direct and easy to understand. Phrases like “limited offer” can create urgency that will make the viewer act faster rather than later. For a CTA to work well, try to place them within the first 40% of the video or towards the end. Media platforms also have features like pop-ups that you can use to keep your video less intrusive.
10 Always Keep Analytics in Check
We cannot emphasize this enough! Always use analytics tools to measure the performance of your video content. This can help you understand what works and what doesn’t. When you have this information in front you can better create useful content for your viewers.
Track metrics like engagement rates like likes shares and comments. If you have products embedded in your videos, you can keep track of how many people bought the product from these links. Alternatively, you can also track what types of people are watching your videos. For example, if you sell healthcare, your content needs to reach older people more than the younger crowd.
You can also do A/B testing to see which type of videos have worked better for one product. This way you can create your content based on the methods you used in the one that worked. When you Incorporating these metrics into future videos can help you save video production costs.
Frequently Asked Questions
Why is video the future of content marketing?
Video is the most effective way to convey a message to the end user. Instead of just writing a thousand words on something you can make a quick video to build brand awareness, improve product performance, and boost sales. It is easier to watch something for 2 minutes than read for 10.
How video can be used to enhance a marketing message?
Videos can better transfer emotions and deliver useful information in a short digestible format. To the user, it is more appealing than simple text and images. From metrics given by YouTube, many brands have made an impact in the market simply by posting targeted videos alone.
Get Your Video Marketing Solutions From Local Eyes!
That’s a wrap, folks!
These are 10 ways you can use video to you can get the best outcome for your business through video content. Videos are a great way to get your message out to your customers to show how you can add value to their lives. If you need any help making your video content check out our services. We have a great 4 step process to get you the results you need!
