Have you ever stopped to think about how business communication has evolved over the years? We are currently living in what can be considered the golden era of business communication, with advancements in technology and connectivity allowing for more efficient and effective interactions.
In the past, business communication was limited to face-to-face meetings, phone calls, and written letters. However, with the advent of the internet and various communication tools, the way we communicate in the business world has drastically changed.
Nowadays, businesses have access to a wide range of communication channels, such as email, video conferencing, instant messaging, and social media platforms. These tools have revolutionized the way we connect, collaborate, and conduct business on a global scale. This article will explore the reasons why the current era is considered the golden age of business communication and how it has transformed the way we work and interact with others.
The Three Ages of Technical Communication
The Brass Age
The name “Brass Age” is derived from the abundance of funding and money that was available for technical communication. The armaments industry, which included brass shell casings, played a significant role in financing the growth of the profession. The term “brass” is also British slang for money, further emphasizing the financial aspect of this period.
The Beige Age
The Beige Age of technical communication refers to a period in the late 1980s and 1990s when technical communicators experienced a significant increase in opportunities due to advancements in technology.
This era was marked by the rise of the microcomputer revolution, including the growth of desktop publishing and the widespread availability of the Internet.
During this time, technical communicators played a crucial role in helping users understand and operate the new technologies that were emerging. They would sit before beige-colored computers, which were symbolic of this era, and write comprehensive manuals and documentation to guide users in using these technologies effectively.
The Glass Age
The Glass Age of technical communication refers to the era where the focus is more on the network and access to information rather than the physical devices themselves. The term “Glass Age” is derived from the reliance on the fiber optic network (often made of fiberglass) that allows us to share technical information and the metaphorical “window” screens of computers, tablets, smartphones, and even devices like Google Glass through which we view the global database.
Why We’re Now Living in the Golden Age of Communication
The 21st century is now considered the golden era of communications technology. Here are a few reasons why.
Improved Data Management
Efficient and organized data management allows for faster and more accurate communication. When data is properly managed, it can be easily accessed and shared, reducing the time and effort required to find and retrieve information. Improved data management enables individuals and organizations to communicate more effectively and respond to inquiries or requests promptly.
The Ability to Communicate with Anyone at Anytime
The advancements in technology, particularly the widespread use of smartphones, have enabled us to stay connected with people from all over the world.
With just a few taps on your screens, you can instantly send messages, create a group chat, make phone calls, or even have video conferences with individuals regardless of their location. This level of accessibility has eliminated the barriers of distance and time zones, allowing you to communicate seamlessly and efficiently.
Thousands of Platforms to Communicate Ideas
There are numerous platforms available, allowing communication to become more accessible to a larger audience.
People can easily share their ideas, opinions, and knowledge with others across the globe, regardless of geographical barriers. The level of accessibility has democratized communication, allowing individuals from diverse backgrounds to participate and contribute to the global conversation.
The Ability to Inform Customers On Apps
Apps provide businesses with a direct and efficient channel to communicate important information to their customers.
Through push notifications or in-app messaging, businesses can instantly inform customers about new products, promotions, updates, or any other relevant information. Real-time communication allows businesses to stay connected with their customers and keep them informed about the latest developments.
Furthermore, apps provide a convenient platform for customers to access information about a business at their fingertips. Customers can easily browse through product catalogs, read reviews, check prices, and obtain any necessary information about a business or its offerings.
The Golden Era of Business Communication is now, and it’s more important than ever for businesses to embrace the power of effective communication. With advancements in technology and the rise of digital platforms, businesses have unprecedented opportunities to connect with their audience, build relationships, and ultimately drive success.