In the increasingly competitive world of Kickstarter, having a great idea is only half the battle. Success depends on the right strategy, execution, and a marketing partner who understands the unique dynamics of crowdfunding—especially within the board game industry. That’s where Novelty Ads comes in.
As a specialized Kickstarter marketing agency, Novelty Ads has earned a reputation for delivering outstanding results for board game creators looking to fund, launch, and grow their projects. With years of experience in digital advertising and a clear understanding of what resonates with the tabletop gaming community, the agency continues to set the benchmark for what a successful campaign should look like.
Strategic Marketing Built for the Board Game Community
What makes Novelty Ads stand out is their deep focus on board games. The agency doesn’t just run ads—they build tailored strategies that align with how board game enthusiasts think, engage, and support new projects.
Each campaign is crafted from the ground up, combining storytelling, market positioning, paid media, and influencer outreach to create momentum from day one. The team uses real-time data to refine targeting, optimize conversions, and ensure creators reach qualified backers with a genuine interest in tabletop gaming.
High-Impact Advertising That Delivers Results
Novelty Ads specializes in performance-driven marketing. From paid social campaigns on platforms like Facebook, Instagram, and TikTok to Google Ads and email list building, the agency ensures every dollar spent contributes to real growth. Their creative team produces high-quality visuals, videos, and ad copy designed to capture attention and drive engagement.
More importantly, Novelty Ads understands the importance of timing, community engagement, and the Kickstarter algorithm—key elements that can make or break a campaign in the first 48 hours.
Proven Success with Crowdfunded Board Games
Dozens of board game creators have trusted Novelty Ads to manage their Kickstarter marketing, many of whom have exceeded their funding goals by large margins. The agency’s portfolio includes both first-time creators and established publishers, all benefiting from Novelty Ads’ deep insights into backer behavior and crowdfunding dynamics.
Clients consistently highlight the agency’s transparency, hands-on approach, and the measurable impact of their marketing efforts.
Supporting Creators from Concept to Completion
Whether you’re preparing to launch your first board game or looking to scale a follow-up campaign, Novelty Ads offers strategic support at every stage. From pre-launch preparation to ongoing ad management and post-campaign transition, the agency acts as a committed partner, helping creators stay focused on what they do best—designing great games.
To learn more about Novelty Ads and how they can support your next Kickstarter campaign, visit noveltyads.com.
