If you want to start an online ecommerce store or move to a new platform, then Magento is a good option.
Magento was launched in 2008 by Varien and developed by Zend Framework. It is an open-source platform with built-in PHP to create your ecommerce websites.
In 2020, Magento was one of the top three migrated-to platforms, with more than 20% of users moving to Magento.
In fact, top brands, such as Nike, Mothercare, Harper’s Bazaar, or Paul Smith, are already using Magento.
This article gives you the exact reasons why you should go for Magento.
Features and Benefits of Using Magento for Ecommerce
Here is the list of top features and benefits of using Magento, making it the number one choice for all businesses.
1) SEO Friendly
Magento is an SEO-friendly platform that helps e-businesses to improve the ranking of their product pages.
Here are the SEO features:
- Search friendly URLs
- Enhanced XML sitemaps
- Canonical tag for removing duplicate content
- Meta title and meta description for product, category, and content pages
- Layered navigation
- Internal links using WYSIWYG
- Customizable H1 tag
- Robot.txt
In addition, Magento is also up to date with the new SEO ranking factors and uses analytics to track web visitors.
However, acquiring organic traffic is not easy and making SEO-focused changes to your Magento store requires expert assistance.
Therefore, you should take the help of Magento agencies to promote your store. Bing Digital is a full-service Magento agency that offers ecommerce SEO services, apart from dedicated Magento development support.
2) A Large Number of Extensions
Magento has a large number of high-quality extensions. These extensions allow you to add Magento at any time.
Magento offers different extensions which can be categorized as:
- Customer experience
- Themes
- Site management
- Integrations
- Marketing
- Utilities
Besides, these extensions are free to download and use. Also, Magento can create customized extensions to provide the functionality that you need for your online store.
3) Convert Stores to PWA
More than 78% of people prefer to access a store from an app than from a mobile website.
Progressive Web App is heavily adopted by Magento since Google has founded the concept. Magento helps its current store owners to convert their storefronts into PWA.
This saves the time and cost of developing an application for your store. It also speeds up your website even further.
4) Multi-channel to Improve Cross-Selling
Magento also provides you with tools such as up-sell and cross-sell that encourage customers to order more products.
The up-sell and cross-sell are the functions of the Automatic Related Products extension. It automatically links to cross-sell and up-sell products with the main product on the searched-product information page and shopping cart page.
These two are effective ways because:
- Increase the average quantity of order
- Use AI suggestions for better results
- Sell more high-margin products
- Track numbers with powerful analytics
- Fully automate the process of linking cross-sell and up-sell products
Magento also offers a coupon creation feature that encourages customers to spend more on your web store.
5) Mobile-Friendly
Mostly, online shopping takes place on mobile. Thus, it has become immensely crucial to have your online store mobile-friendly.
Magento is extremely good for keeping the standards of responsive mobile web design. It has cross-platform compatibility, cross-browser compatibility, and device form agnostic capability.
Also, Magento provides a free community edition and the enterprise version and both incorporate the HTML5 platform.
In addition, it also offers features such as image scaling, gesture controls, and AV capabilities, helping online stores to maximize the mobile shopping experience.
6) Integration with Third-Party Components
Third-party extensions and plugins save a lot of time for the site developers and administrators. These extensions and plugins also make it easier to customize an online store.
Magento is a platform that offers unlimited options to integrate third-party extensions.
Some basic 3rd party integrations provided by Magento are:
- Main web applications
- Additional payment gateways
- Analytical tool
- Shipping or tracking system
One of the important aspects of this feature is that it is free to use. You can use Magento’s extensible API that helps you connect to any third-party extension or plugin. It gives you options to customize your online store as per your need.
Now, you can easily integrate Google Analytics, eBay, Paypal, MailChimp, etc. with the help of Magento.
Final Thoughts
Magento is one of the best ecommerce platforms. It enables the online store owners to create and design an optimized and user-friendly ecommerce website.
It is best as it offers a wide range of SEO capabilities and flexibility as you can customize your online store as per your needs. It also offers tools such as inventory management, multitasking, online transactions, or coupon management, that give them a competitive advantage over its competition.
If you are currently planning to have an online ecommerce store, it is recommended to compare other ecommerce platforms with Magento.
