Local SEO enables your company to appear in the Local Pack and organic search results for any Google search with local intent. If you’re trying to grow your family law firm, you can’t ignore local SEO. It exposes your practice to 98% of potential clients who use the internet to find local lawyers. Appearing in local searches enables you to establish thought leadership and earn the trust of prospective clients. After showing you how this method can help you capture your local market, we’ll discuss Anthony Karls. He is the president of Rocket Clicks and the co-founder of Sterling Lawyers, LLC. Carls has a plan to transform small family law firms into multimillion-dollar enterprises. In this article, we’ll explain why local SEO is essential for law firms and how to implement Carls’s method.
Why This Matters for Building a Family Law Firm
Family law is personal. Clients don’t want to talk to someone three states away. They want someone local who knows the courthouse, the judges, the community. Anthony Karls saw that early on. His team didn’t just build ads or pretty websites—they focused on dominating local search in every market they entered.
Local SEO is all about making sure your law firm shows up when someone nearby searches for legal help. Unlike broad, national SEO, local SEO zeroes in on proximity, relevance, and prominence—three factors that Google uses to decide who shows up in local search results.
1.How close you are to the searcher
2.How well your content matches what they’re looking for
3.How well-known or trusted you are online
Karls didn’t come from some marketing agency that only talks theory. He co-founded Sterling Lawyers, taking it from zero to over $17 million in revenue with more than 32 attorneys. How? By investing in Local SEO as a strategic growth engine.
Are you ready to try local SEO for your legal firm? Let’s start with the low-hanging fruit, which will quickly increase your law firm’s local visibility.
1. Create an Optimized Google Business Profile
An optimized Google Business Profile (formerly known as Google My Business or GMB) not only identifies your law business on Google Maps, but it also increases your chances of showing in local search results.
2. Get More Client Reviews
When browsing for law firms online, prospects are likely to read a few reviews before making a hiring decision. Positive feedback is quite effective in persuading prospects to contact you. Personal review requests get the finest outcomes, especially when laced with gratitude for clients who decided to work with you.
3. Obtain Local Citations from Online Directories
Begin by building citations from legal directories. Then continue on to local business listings. Google uses the information in these directories to determine your legal firm’s business details, including your office address and contact information.
4. Optimize Your Website for Your Primary Location
Make sure to include your legal firm’s major business location in important website elements. The website also includes their firm location, as well as area-specific keywords.
5. Identify Legal Keywords Relevant to Your Practice Area
First, if you want to “double dip” in SERPs, you must target terms that activate the Local Pack function. Ahrefs’ “Keywords Explorer” tool, which tracks search features (SF) triggered by keywords, can help you achieve this.
The next step is to determine which keywords the top law firms in your practice area are targeting. When choosing local keywords, consider the search volume and keyword difficulty (KD) parameters.
You should also strive to gather enough keywords to run your SEO campaign for 3–6 months. Use alternative seed keywords as long as they are related to your legal practice. Consider using question-based, phrase match, and broad match keywords to diversify your keyword pool.
6. Create Content About Local Topics
In addition to location-specific landing pages, law firm websites can include different sorts of local content to attract attention from the local community. Create material that addresses the legal intricacies of your locale and optimize it with an on-page SEO tool.
7. Build Local Backlinks
A local backlink is a link from an authoritative local website that directs traffic to your website. You can gain local backlinks by earning them or building them yourself. You can also send press releases to local media networks, both online and offline, to gain more focused press coverage.
Conclusion
Of course, this is not all. If you are looking to start or grow your own family law firm, read more about local SEO and Anthony Karls approach to success. His approach is so compelling because it comes from real experience. He has grown his own firm and is willing to share the tactics and roadmap he used with you—without the theory.
