Why Klaviyo is better than Mailchimp for your webshop



You opened your webshop because you want to grow your business, but at the same time you want to enjoy the freedom and flexibility of running your own business. You’re tired of sending out emails manually and sending people information they’re not interested in.

Klaviyo is an email marketing automation platform built for ecommerce. Klaviyo is a closed-loop customer data platform that uses artificial intelligence and machine learning to understand your customers’ behavior across channels and devices, making it the perfect tool to grow your Shopware, Magento, Prestashop or Shopify webshop.

4 reasons why Klaviyo is better than Mailchimp

In the last months thousands of Mailchimp users transferred their campaigns to Klaviyo. So why is Klaviyo better than Mailchimp?

Klaviyo is a closed-loop customer data platform.

Why is that important? Because it means that you can use Klaviyo to collect data from many different sources, including your own website or ecommerce platform, and then use that data to create targeted marketing campaigns across email, social media and more. It’s not just about using a single platform like Mailchimp to grow your business—it’s about using one tool at the heart of your business operations.

Klaviyo does this by connecting with over 700+ email service providers (ESPs), social media channels (Facebook, Instagram & Pinterest), shopping cart software platforms such as Shopware, Magento, Prestashop, Shopify and BigCommerce, 3rd party data providers like Dun & Bradstreet or Acxiom—and more! This means you have access to an enormous amount of information on every individual who visits your site: their name; how much they’ve spent online; other websites they visit regularly; what type of devices they use most often; if there was anything wrong with their order last time etc… You’ll also notice each example includes Klaviyo tags in bold text which are used for tracking purposes only – these aren’t visible when viewing live emails sent through our integration with your webshop because we don’t want them cluttering up an already busy inbox 🙂

1. Automation

Automation is a powerful tool for marketers. Automated emails can help you to get in front of the right customers at the right time and with the right message, increasing your sales and reducing wasted spend. It’s also a great way to build relationships with your customers and create an experience that feels personalised to them.

It might seem intimidating at first, but we promise it isn’t as complicated as it sounds! We’re here to show you how easy it is to use automation in Klaviyo so that you can start seeing results for yourself.

2. Personalization

Mailchimp is not built for personalization, and you can’t easily create a customer journey in their software. However, Klaviyo has both a powerful personalization engine and an easy-to-use interface that helps you build a customer journey based on the behavior of your customers. By using Klaviyo’s technology, you will be able to send personalized emails to specific groups of people based on what they have done or shown interest in, which allows you to create more relevant emails and increase engagement rates.

3. Pricing

Klaviyo offers a free plan, which is great for small businesses. The other plans are reasonably priced and scale with your needs. For example, if you’re sending around 500 emails per month, then Klaviyo’s basic plan will be about $30/month—that’s only 1 cent per email! For stores that send more than 10k emails per month (which is not uncommon), Klaviyo can save you as much as 60% compared to Mailchimp (and again, still less than 1 cent per email).

Klaviyo also has better pricing for larger businesses: larger companies often pay less per person in their team because they’re able to leverage the increased value of enterprise features like automation rules and custom fields & tags (more on those later).

Michel Willems of  e-commerce agency H1 Webdevelopment says: 

If you stick to your monthly newsletter, Mailchimp will be the cheaper option. But if you are growing your webshop choosing Mailchimp is pennywise, pound foolish. Klaviyo is just better in personalizing, data science, performance of using product catalogues etc. 

4. Community

Klaviyo is a great platform for ecommerce. It has a dedicated community that is very active and helpful. Whether you’re a beginner, advanced user or somewhere in between, the Klaviyo community has something to offer you.

Klaviyo’s community is made up of many different types of people: merchants who sell online, agencies and consultants who provide services for merchants and third party developers who build integrations for Klaviyo. This combination makes it a powerful force when it comes to finding answers to your questions.

Try Klaviyo if you want to increase the conversion rate of your webshop

Klaviyo is the only email marketing platform that combines the power of AI and CDP.

Klaviyo is the only email marketing platform that has a closed-loop customer data platform.


If you’re looking for a way to grow your webshop and turn more customers into loyal fans, Klaviyo is the tool for you. With its intelligent targeting capabilities, personalized messages, and automation tools, Klaviyo helps ecommerce businesses build relationships with their customers and increase sales.

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