In a world where collecting is often driven by speculation or surface-level aesthetics, Andrew Jovic offers a radically different approach: collecting as curatorial authorship. Known across Europe for his early support of breakout artists such as Claire Tabouret, Camilla Engström and Genesis Belanger, Jovic now presents his first book: The Art of Collecting – A Curatorial Perspective.
“Collecting,” he writes, “is not about owning the present. It’s about shaping the future’s memory.”
Published on Amazon Kindle, the book is a concise, philosophical reflection on the purpose, psychology and responsibility behind art collecting. It positions collecting not as a status, but as a cultural act — an architectural tool of memory and visibility.
📘 Read The Art of Collecting on Amazon
A Collector’s Role: From Buyer to Builder
In this personal yet intellectually sharp book, Jovic challenges the traditional role of the collector. Rather than pursuing art as trophy or transaction, he describes the collector as an agent of cultural preservation — someone who notices, protects and gives context to unseen voices.
“You don’t need to own the most expensive piece,” he writes.
“You need to understand what it wants to say in silence.”
His concept of curatorial instinct plays a central role throughout the text. Part manifesto, part field diary, the book offers modular insights, quotes, and mini-essays. “I wanted to write something that would feel alive — not a lecture, but a conversation,” Jovic says.
Digital Influence and the Ethics of Visibility
Jovic’s thinking is shaped by years of observing the art ecosystem — from Düsseldorf to Paris, and digitally through platforms like Cultural Daily, where he has been profiled for his ethical, long-view approach to collecting.
His digital platform andrewcyberkid.com and his growing Instagram presence at @cyberkid70 complement this philosophy: instead of showcasing objects, he focuses on highlighting processes, artists in transition, and emotional undercurrents in contemporary art.
Beyond the Market: A Challenge to the Next Generation
The Art of Collecting positions itself not just as a book, but as a call to action. It addresses emerging collectors, curators, and anyone navigating the intersections of art, visibility, and value in a fragmented cultural space.
“Collecting should not just serve capital. It should serve memory, meaning, and what still has no name,” Jovic writes in the closing pages.
Whether you are a new collector, an art advisor, or simply someone curious about the deeper intentions behind collecting, The Art of Collecting offers clarity and challenge in equal measure — from someone who not only collects art, but also listens to it.
The Art of Collecting positions itself not just as a book, but as a call to action. It addresses emerging collectors, curators, and anyone navigating the intersections of art, visibility, and value in a fragmented cultural space.
“Collecting should not just serve capital. It should serve memory, meaning, and what still has no name,” Jovic writes in the closing pages.
Whether you are a new collector, an art advisor, or simply someone curious about the deeper intentions behind collecting, The Art of Collecting offers clarity and challenge in equal measure — from someone who not only collects art, but also listens to it.
