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Why having a business plan can make or break your startup

The business plan is a vital tool to ensure any business’s success at its very inception. Not only that, it helps maintain focus and keeps the growth on track for the short and long term. Most of the time, a business plan is the business execution strategy of the new entrepreneur. But the surprising fact is that even well-thought-out ideas can become utter disappointments if executed without a business plan. 

The significant advantage of a business plan is to identify the future path. But beyond that, a formally designed business plan offers many benefits that are listed below. 

Understanding the Market and Competition

Going through the process of writing a business plan helps to gain valuable knowledge about the market. When you have complete information about the competition, you will be able to understand your strengths and weaknesses. This will let you know the areas that require maximum attention in order for you to sustain yourself in the market. 

Assessment of the Business Viability

According to the U.S. Bureau of Labor Statistics, only half of the businesses started in 2014 survived until 2019. This 50% success rate of new enterprises is quite alarming. The reality checks regarding the problems a business could face in the future make the company prepared and strong. By analyzing the upcoming and potentially problematic events, the entrepreneur could make timely and informed decisions that increase the business’s life. 

Roadmap to Launch

The business plan offers a road map through which entrepreneurs can set realistic goals. Moreover, it also includes the essential steps of registering business entity types, applying for the required licenses, and several other legal operations. Without a business plan, essential steps in the nurturing process of the company may get overlooked.

Addressing the Unseen Flaws

Seeking honest feedback from critics and the advice of professionals in the business plan helps identify the room for improvement in the business model. A second opinion always helps in considering the areas that business owners may overlook in their excitement for the launch. 

Finding the Right Suppliers

The actual earnings in any business are not in selling but in buying. Finding the best suppliers in the market helps increase the profit margin. The saved amount can be reinvested in the process to improve it. A business plan helps define the standards of quality that must be maintained to meet the requirements of consumers. 

The Risks of Not having a Business Plan

There are several potential risks associated with the act of overlooking a business plan, such as:

  1. Running out of cash by not calculating the startup cost accurately.
  2. Inability to sustain by not considering the running and operational costs of the business.
  3. Selling products that are not what the market needs.
  4. Failing to target the right audience results in a loss of marketing budget.
  5. Not working on the strengths and overlooking the weaknesses of the business.
  6. Facing fines and penalties for lack of knowledge and not considering the legal aspects.


One of the major pitfalls impatient entrepreneurs fall into is failing to recognize the value of a business plan. They don’t think about it because they aren’t looking for money from investors. Indeed, investors may require a business plan before lending you money, but the business plan is for the business owners themselves, not for others.

A formalized business plan provides a clear path for expansion. From the registration and licensing process to considering legal aspects, the business plan is an all-in-one document showing the path to organic growth for the business.

It identifies potential business problems and threats for which the company should be prepared. It becomes easier to track your progress if you articulate your vision in writing. It forces you to meet your goals on time and without stumbling. Not only does it reveal previously unseen flaws, but it also aids in decision-making. The distribution of this business plan to internal and external stakeholders fosters harmony. A business plan can thus serve as a communication tool.

There is no downside to making a business plan. If the entrepreneurs cannot create one independently, this job can be outsourced to any good business plan maker. Doing so will save them time and money they might lose in the future by overlooking this critical step of the business startup.

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