Digital Marketing

Why Domain Names Are Important For Finance Companies

Finance companies are some of the most important businesses in any economy. They are sources of credit, provide secure ways to save and invest money, and inject much-needed shareholder capital in businesses, alongside many other tasks. When we think of finance companies, their domain name is often the last thing on our mind. Yet, a finance company is ultimately a company, and in a world increasingly mediated through software, it is impossible to run a successful business without a domain name.


A domain name is the digital equivalent of a physical address with a big sign by the gate and search engines are like address books. Businesses need domain names so that they are discoverable by their customers. The domain name tells customers where to find you and may even hint at what you do. For instance, the bank holding company, Zions Bancorporation, has the domain name This domain name tells us that Zions is involved in the banking sector. Alternatively, a domain name may not indicate what the business does. For example, independent investment bank and financial services company Cowen Inc.’s domain name is simply, The important thing is that customers can find your business.

Keep it Simple

The best domain names are short, and simple because that makes them easier to remember. You want a domain name that will stick to the minds of your customers. It’s harder to have a simple domain name when your business name is complicated, so what many businesses do is abbreviate their business name so that their customers will be able to remember their domain name. For example, the American Equity Investment Life Holding Company has a very long and descriptive name. But it’s a name that’s way too long for a domain name. So, they have a simpler domain name: A domain name is not a math problem, it has to be simple.

Be Descriptive

Many businesses like the idea of a descriptive domain name because that screams out at a customer and tells them exactly what the business does. The idea is that by having such a descriptive name, customers will gravitate toward that domain name rather than going to less descriptive domain names.

However, other domain names rely purely on the brand of the business. For instance, global advisory-focused investment bank, PJT Partners has a very undescriptive domain name: It is confident that its brand is so powerful that it can attract customers without having to hint at what the business does. The brand name in its own way is a descriptor.

Cost of a Domain Name

Before you search and register your finance domain name, you probably want to know how much domain names typically cost. Generally, domain names cost between $2 and $20 per year, depending on special and discounts. This assumes there is next to no demand for your domain name. Newer domain name extensions, such as .app, are more expensive because they have only just gotten onto the market.

There is no set price for domain names. If you want to buy and sell domains, the prices vary quite dramatically. You can get an idea of the price ranges by visiting Afternic or GoDaddy Auctions.

If you want to purchase a domain name that someone else already owns, then visit a domain name broker service.

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