In the rapidly evolving digital landscape, a mobile app has emerged as the paramount solution for businesses of all sizes to thrive and establish a strong foothold in the market.
In order to secure their slice of the pie, companies are realizing the indispensable need for a mobile app that delivers an exceptional user experience.
Irrespective of whether it’s the nascent stage or a seasoned business, do my thesis for me a mobile app has become a crucial component of the marketing arsenal.
A social media presence and website alone may not suffice in this fiercely competitive climate where every business is vying for attention.
For small businesses, a mobile app is a prerequisite as it enables them to be more agile, responsive, and efficient.
Failure to imbue these qualities could potentially spell doom for a business and render it obsolete.
Furthermore, in a crowded marketplace where startups struggle to carve a niche for themselves, having a mobile app can be a game-changer.
It is an invaluable marketing tool that helps businesses distinguish themselves from the competition.
While social media may serve as a useful medium for customer engagement and brand awareness, mobile apps offer a more comprehensive solution that drives sales and boosts brand recognition – something that every business aspires to achieve.
How Many Small Businesses Have Apps?
As evidence of the growing importance of mobile apps among small businesses, nearly half of all businesses (48%) had their own mobile app in 2022 – a significant increase from 32% in 2021. The upward trend is expected to continue as businesses are waking up to the benefits and privileges that mobile apps bring to the table.
Conversely, the percentage of businesses that do not plan to release a mobile app has plummeted from 26% in 2021 to 13% in 2022. This demonstrates a growing recognition of the importance of mobile apps among business owners.
In the end, businesses are motivated to invest in mobile apps to improve customer service, strengthen their branding, and boost sales.
It is a wise decision that can prove to be the key to unlocking unprecedented success in today’s competitive digital era.
Why Does a Small Business Require a Mobile App Development Service?
1.Mobile Apps Generate More Sales For Small Businesses
Regardless of the size and type of the business, generating more sales and leads is always the primary objective.
No other digital platforms can even get closer to mobile apps when it comes to generating sales and leads.
This is why when it comes to making sales on the first day of the business, businesses introduce themselves with mobile apps – so they can get sales as soon as possible.
Mobile users and their obsession with making a purchase with mobile devices are jaw-dropping.
Do you know 79%of smartphone users shop online using their devices over the past six months?
Below are a few real-life examples that how building mobile apps helped brands to get more sales.
- Starbucks observed an increase of 26% in transactions after creating a mobile app.
- Domino’s Pizza sales increased by 30% after customers download the mobile app.
- Sephora Dunkin’ Donuts, Target, and Taco Bell noticed a considerable increase in sales after launching their app.
So if you’re wondering can a mobile app increase sales?
The answer is a big yes! With the right strategy and working with a professional custom mobile application development company you can build a mobile app for your business that can increase sales.
2.Boosts Brand Awareness For Small Businesses
In today’s digital age, mobile apps are becoming increasingly versatile, with the capability to perform multiple functions beyond their original purpose. One such usage is leveraging them to create brand awareness.
Mobile apps are a valuable asset to businesses looking to increase their presence in the market.
Not only can they be used to reach potential customers, but they can also serve as a platform to engage with them.
Businesses can use mobile apps to share information about their services, build relationships with customers, and even incentivize them to spread the word and create natural word-of-mouth marketing.
In short, mobile apps are a powerful tool for businesses that wish to create brand awareness and gain a greater foothold in the market.
3.Open Round The Clock
For a startup business, every customer counts and presents an opportunity for success.
Physical outlets and shops are limited in their ability to serve customers, only operational for 10 hours a day.
In contrast, a mobile app offers an opportunity to serve customers around the clock, thereby unlocking the potential to gain customers that 60% of the time the physical outlet or shop is closed.
Having a mobile app offers startup businesses the chance to take advantage of the extra opportunities that are otherwise untapped.
Read: How Custom Mobile Apps Help Grow Your Business
4. Create a Customer Loyalty Program
Measuring the success of a business is no easy task.
However, one of the most reliable and effective ways to do so is to examine the app’s user retention rate.
When it comes to building a loyal customer base, a mobile app can be an incredibly powerful tool.
By providing an enjoyable and hassle-free experience, customers are more likely to come back and use the app, making retention rates higher. And the larger the customer base, the greater the success of the company.
By rewarding customers for loyalty, offering personalized experiences, and providing a great user experience, companies can ensure higher customer retention rates, leading to greater success.
How Much Does It Cost to Create an App For a Small Business?
Developing a mobile app for a small business with fundamental features typically requires a budget of $10,000 to $30,000.
However, if advanced features are integrated, the cost can rise up to $100,000.
Nevertheless, a simple app with the necessary functionalities is usually sufficient for a small business.
In addition, opting for a straightforward app without high-end features can result in significant cost savings in terms of maintenance and upkeep.
As your small business grows and evolves into a multinational corporation in the future, you can gradually incorporate additional features that align with your budget and customers’ requirements.
This way, your mobile app can continue to evolve and meet the changing needs of your expanding customer base, while also keeping up with the latest technological trends in the industry.
By judiciously investing in your app over time, you can ensure that it remains a valuable asset for your business and contributes to your overall success.
