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Why Credit Unions Need a Strategic Plan?

There’s no doubt about the need for credit unions to have a strategic plan. But what are the benefits of having one? And how can you create a plan that works for your credit union? In this post, we’ll explore those questions and more. So read on to learn more about the importance of strategic planning and how to get started with yours today!

What Is a Strategic Plan, and Why Do Credit Unions Need One?

Credit unions are unique financial institutions that have a different mission than banks. Credit unions are member-owned, not-for-profit organizations that exist to serve their members, not to make a profit for shareholders. Because of this difference in mission, credit unions need to take a different approach to marketing and strategic planning. Credit union strategic planning focuses on how the credit union can best serve its members and meet its goals rather than on how to generate the most profits. A credit union strategic plan should be created with the help of a credit union marketing agency that understands the credit union business model and can help the management create a plan that will achieve its goals.

The Benefits of Having a Strategic Plan

Credit unions are unique financial institutions that are member-owned and operated. As a result, they require a different approach to marketing than traditional banks. Credit unions must be strategic in their marketing efforts in order to compete with larger banks and attract new members. 

A credit union marketing agency can help develop and implement a strategic marketing plan that will allow them to effectively reach their target audience and achieve their goals. A well-executed strategic marketing plan will help credit unions improve their branding, increase their membership, and grow their business. When credit unions take the time to develop a strategic marketing plan, they are making an investment in their future success.

How to Develop a Strategic Plan for Your Credit Union

Credit unions are known for their personalized service and competitive rates. However, they also face stiff competition from banks and other financial institutions. In order to stay ahead of the competition, credit unions need to develop a strategic plan.

There are a few key elements that should be included in any credit union strategic plan. First, they need to define their core values and mission statement. This will help them remain focused on their goals. 

Second, they need to set realistic goals. These goals should be specific, measurable, achievable, relevant, and time-bound. Third, they need to create a marketing plan. This plan should include strategies for targeting new members, retaining existing members, and increasing brand awareness. Finally, credit unions need to create an action plan. This plan should detail how they will achieve their goals and objectives. By following these steps, they can develop a comprehensive and effective strategic plan.

Putting Your Strategic Plan Into Action

As a credit union, you know that strategic planning is essential to success. But what good is a plan if it never gets put into action? That’s where a credit union marketing agency comes in. An agency can help you take your strategic plan and turn it into tangible results. On the Mark Strategies is a digital marketing agency that was specifically created to help credit unions. 

The agency starts by understanding your goals and objectives, then develops a customized marketing strategy that will help you achieve your goals. They also track progress and course-correct along the way, always keeping your  credit union’s unique mission and values at the forefront. Contact them today to learn more about how On the Mark Strategies can help you turn your credit union’s vision into reality.

Measuring the Success of Your Strategic Plan

Credit unions are unique financial institutions, and they require a unique approach to strategic planning. Credit union marketing agencies must understand the credit union’s philosophy in order to create a successful strategic plan. The philosophy is based on the following principles: people helping people, cooperation, and community involvement. Credit unions exist to serve their members, not to make a profit. This philosophy should be at the heart of any credit union marketing agency’s strategic plan.

There are a number of ways to measure the success of a credit union’s strategic planning. One way is to look at membership growth. Credit unions that are able to attract new members are usually the ones with the most successful strategic plans. Another way to measure success is by looking at loan growth. Credit unions that are able to increase their loan portfolio are usually doing well in terms of implementing their strategic plan. Finally, another way to measure success is by looking at the credit union’s financial health. A credit union that is financially healthy is likely doing a good job of executing its strategic plan.


In order for credit unions to remain competitive in the current lending market, they need to develop a strategic plan that outlines their goals and objectives. Achieving these goals will require hard work and innovation, but it is essential for the future of the credit union industry. Choosing an agency for your credit union will be an important decision you’ll make, so choose wisely.


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