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Who are the leaders in the field of headless commerce today?


Headless commerce is an eCommerce architecture that disconnects the frontend experience from the backend systems that power it. This approach allows businesses to build unique, branded experiences on any channel or device using a single codebase and backend systems. 

Headless commerce is not new, but it has recently gained popularity as the need for omnichannel customer experiences has grown. With headless commerce, businesses can easily create consistent experiences across all channels without rebuilding their entire website or online store for each new channel. 

Headless commerce also offers businesses more flexibility when choosing which technologies to use. They are not tied to a particular platform or vendor and can easily switch between different backend systems as their needs change. 

Headless commerce is undoubtedly rising as more businesses turn to this approach to stay ahead of the competition. But who are the leaders in this field? Let’s look at some top companies setting the standard for headless eCommerce in recent years.


One of the most notable leaders in headless commerce is Amazon. The eCommerce giant has been using this approach for years, which has certainly paid off. Amazon has created a user-friendly and seamless experience for its customers that is second to none.


Another company that is doing very well with headless commerce is Walmart. The retail giant has used this approach to create a very efficient online shopping experience. Walmart has also been able to use headless commerce to power its mobile app, which is extremely popular with shoppers.


Alibaba is another company that has seen great success with headless commerce. The Chinese eCommerce giant has used this approach to create a user-friendly shopping experience. Alibaba has also been able to use headless commerce to power its mobile app, which is extremely popular with shoppers.

Leading providers of headless commerce platforms

Shopify Plus

Another company doing exceptionally well with headless commerce is Shopify. Shopify is a cloud-based e-commerce solution for small and medium-sized enterprises. On the other hand, Shopify Plus is tailored to high-growth business customers and includes headless commerce. Shopify Plus allows you to turn any device into a possible sales channel and offers limitless extensibility via numerous integrations. The eCommerce platform provider has used this approach to create a user-friendly platform that enables businesses to create online stores. Shopify has also been able to use headless commerce to power its mobile app, which is extremely popular with shoppers.


BigCommerce is an eCommerce platform that lets retailers build and grow their businesses online. It has enterprise-level features, simplicity of use, and the ability to be tailored to suit your needs. BigCommerce is a platform that uses any frontend to create content-rich experiences tailor-made for headless architecture.

It also includes malleable APIs and a multi-storefront option, which allows businesses to expand their operations across various locations or establish new brands. BigCommerce is a feature-rich eCommerce platform, but it can be challenging to integrate the platform with other necessary tools without the right experience.

The leader of frontend UIs for headless commerce platforms

Vue Storefront is a standalone PWA storefront for your eCommerce, compatible with any backend. And it’s 100% open source!

With Vue Storefront, you have complete freedom of choice:

  • Use our default theme or build one yourself from scratch
  • Connect Vue Storefront to any headless eCommerce backend like Magento, Pimcore, BigCommerce, commerce tools, Shopware 6 & more!
  • Integrate with any third-party service or your own ERP / CRM / CMS

What makes Vue Storefront unique is that it’s technology agnostic. You can use it with any frontend stack, including React and Angular. And unlike other solutions, they don’t lock you in – you can use any backend with Vue Storefront.

We believe that the future of eCommerce lies in the headless approach. This means decoupling the frontend from the backend to build a truly universal application. With Vue Storefront, you can do just that.

If you’re looking for an eCommerce solution that gives you the freedom to use any technology and connect to any backend, then Vue Storefront is the right choice for you.

The benefits of using a headless commerce 

There are many benefits for businesses in the US to using a headless commerce approach, including the following: 

Increased flexibility and speed to market

With a headless commerce approach, businesses can quickly and easily launch new experiences without relying on costly and time-consuming customizations to their backend systems. 

Improved customer experience

Headless commerce works by decoupling the frontend from the backend, allowing businesses to personalize the customer experience in ways that would not be possible with a traditional eCommerce architecture. 

The reduced total cost of ownership

Using a headless commerce approach, businesses can avoid the high costs of maintaining separate frontend and backend systems; for more information, go to this Link.

What are the challenges of headless commerce?

Despite the benefits of headless commerce, there are some challenges that businesses need to be aware of, including: 

Increased complexity

With a headless commerce approach, businesses need to manage two separate systems – the front end and the back end, which can add complexity and increase the risk of errors. 

Lack of standardization

There is no standardization for headless commerce platforms, so businesses may need to invest in custom development or integration solutions to connect their frontend and backend systems. 

What is the future of headless eCommerce?

Headless commerce is here to stay. The leaders in this field are doing very well, and it is only a matter of time before more and more businesses start using this approach. Headless commerce offers many benefits that traditional eCommerce architectures cannot match. So if you want to stay ahead of the competition, you need to consider using a headless commerce approach.

The future of headless eCommerce looks very bright. With its benefits, more and more businesses are turning to this approach. We can expect to see even more innovation in this area in the years to come.

The bottom line

These are just some top companies leading the way in headless commerce. There are many others out there doing great things with this approach. It is undoubtedly an exciting time for the world of eCommerce. As you can see, the leaders in headless commerce are some of the biggest names in the industry, which shows how powerful this approach can be. If you want to stay ahead of the competition, headless commerce is something you should consider.

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