Search engine optimization is one of the most important practices for a website to win high search result positions. This technique refers to the process in which you alter, modify and improve your website according to the requirements of Google or any other search engine for that matter. Now the main pillar on which your website’s SEO score is based in your content. There are many instances where the search engine can penalize your website content because it is not according to SEO. In this article, we will tell you some of the common reasons why a lot of content on websites today is not considered worthy of ranking on the top results even though they are informative and entertaining for the readers.
Reasons why a lot of website content is not good:
Some examples of why your website content is not good for SEO are mentioned as under:
Duplication in content
One of the most common mistakes that website admins make is duplicating content from other sources and publishing it on their sites. Now duplicate content can be both intentional and unintentional. Still, the point is that it is not good for SEO and the credibility of your site. Your website content must be free of all kinds of plagiarism, and this is all possible with the help of an online plagiarism checker. Plagiarism checker tools are online utilities that can help you to check for plagiarism in your work and find all kinds of duplication.
Excessive use of Links
Buying links and stuffing them in your content is also not good for SEO. Buying links in the eyes of the search engine is the technique to manipulate the page ranking algorithms. If you have been buying irrelevant links and in a large quantity, then there is always a chance that you will end up with many bad SEO scores and probably Google penalties.
Excessive keyword stuffing
Another reason your website content might not look good for SEO is that it has excessively stuffed irrelevant keywords in it. Keyword stuffing is actually the technique that is used to manipulate a site’s ranking position on the search engine. If you are using keywords that are out of context and irrelevant to the topic of the content then it is going to result in a negative user experience. If the content looks unnatural then it is going to be marked as spam by the search engine. So you should always focus on adding keywords that are natural and in context with the topic. You can use keyword rank checker tools to find relevant keywords that can be sued in your content.
Your content might be getting stolen
Another common reason that you might not be aware of is that if someone is stealing content from your website, it will also affect your SEO score and chances of getting on the top. When you have published unique content on your site, there is always a chance that bloggers, guest post writers, and even web admins would tend to steal information from your page. Once they duplicate your content and publish it on their sites, it will confuse the search engine. The search engine penalizes duplicate content because it doesn’t understand how to rank two sites having the same content in the same place. If your position is declining, even if you have published unique content, you should use a plagiarism checker to scan your site and determine whether someone is stealing from you.
Google detects Spun Content
Another reason why your website content might not be good for SEO is that you have spun it. Content spinning is getting very common these days. It is one of the popular ways of creating huge content capital today. But you must know that Google can easily detect spun or badly paraphrased content. This kind of cheap content is never ranked on the top search results, which is why you should always focus on creating unique articles. If you are spinning content with well-reputed paraphrasing tools, you must check it for plagiarism and readability issues before publishing it. You can take help from online proofreading and plagiarism checker tools.
Excessive content is not good for the search engine optimization
It is a fact that you need to keep creating and uploading unique and high-quality content if you want to win the higher rankings. Still, it is also true that too much content can also hurt your site. The main reason behind this is that when you add a huge quantity of content, it simply starts competing against itself, especially if the topics and keywords are related to similar topics. There is a very big chance that your site will suffer from keyword cannibalization, which is not good for SEO.
These are some common reasons why your website content might not be good for search engine optimization!