The question of which CMS is best for SEO can be difficult, and the answer varies depending on your goals. For example, if you want to rank highly in search engine ranking positions (SERPs), then you should use a content management system such as WordPress or Drupal because they are equipped with features that will help improve your rankings. If your goal is to create an engaging website experience for visitors, then it’s better to go with a different platform like Joomla or DNN or perhaps even custom code the website yourself using relevant website developers.
Following on from this point, as a business owner, you may have thought about building your own website. From experience, the process can be time-consuming and difficult to master – and on top of that, making changes to the website means more costs as it means getting in touch with the developer again. Instead of spending hours learning how to build a website from scratch (which means learning code from scratch), consider using an existing content management system such as Drupal. It is known for its ease of use and built-in SEO features.
Here are 3 reasons why Drupal is the best CMS system for SEO:
- Drupal is a Search Engine Friendly CMS
Drupal, which has been around since 2000, is a robust content management system that makes it easy for business owners to develop and manage their own custom websites. Sites created with Drupal are very search-engine friendly because they have built-in SEO features such as structured data (Schema) mark up, clean URLs, and integrated meta tags. In addition, the platform allows you to easily add custom page titles and descriptions, making your site more visible in all SERPs.
- Drupal Has Manageable Page Titles & Meta Descriptions
If you want new users to visit your website when they conduct a search on Google or any other search engine, then it’s essential that each page has unique and keyword-rich page titles and meta descriptions. This is one of the most important aspects of SEO because it allows search engines to identify and display your site in their results pages.
Drupal makes it easy for you to create titles and meta descriptions that will make your website more visible with these features:
- You can add keywords using the SEO Toolkit.
- The key phrases you use are automatically added to page titles when they are created. This includes single-line title tags when you submit a text input field in the content area, as well as multi-line titles that appear in tabs or links on your site.
- Drupal Allows You To Track Performance & Better Your Search Engine Rankings
If you want to improve your search engine, then it’s essential that you’re able to track your performance. An SEO dashboard allows you to monitor and analyze your website’s keyword rankings for important keywords, which will allow you to easily spot trends and keep tabs on how well your SEO strategies are working.
Drupal has built-in analytics such as Google Analytics that will help you identify potential problems with your website and improve overall performance. It also offers the ability to view fundamental information about each visitor so you can know more about what they expect from your company and understand their preferences.
Bottom line
Don’t spend hours trying to learn SEO or trying to learn code – use existing resources to help you out. I’ve found that using DXPR’s drupal page builder has really reduced the amount of time I spend on doing the SEO for clients as well as developing websites for my clients as well. Business owners, like myself, don’t have to spend time learning HTML or any other difficult programming language. As a result of good CMS systems like Drupal,, you can save time and money by creating professional websites that are search engine friendly with an existing CMS system.
