There’s a reason why there are nearly one million marketing specialists found in the United States. We rely on these professionals to help us navigate the different fields of marketing.
One popular field these days is social marketing. Two vital components to know about in this type of market are SEO and SEM. But exactly what is the difference between SEO and SEM? And which one is best for your marketing strategy?
If you want to discover the answer to these questions, you’re in the right place. In this guide, we’ll teach you everything you need to know about utilizing search engines for your marketing strategy.
What Is SEM?
SEM is an acronym that stands for search engine marketing. This is a form of marketing that’s designed to increase your website’s ranking on search engines like Google. Not sure where your
Website ranks?
You can easily use this Google website rank checker. SEM will commonly use PPC ads (or Pay-Per-Click) to increase traffic to your website. Here’s how it works.
You’ll pay a popular search engine, like Google, for space at the top of a search result. The result will say sponsored. Any time someone clicks on the sponsored link, Google will get paid.
What Is SEO?
SEO services stand for search engine optimization, and it’s another way to increase your website’s search ranking. Here’s how it works. You research keywords that your target audience is likely searching for.
Then, once you have the keywords, you incorporate them into your on-page, off-page, and technical types of SEO.
If your content is authoritative, helpful, and contains relevant keywords, it can increase traffic to your website.
The Difference Between SEO and SEM
The difference between SEO vs SEM is that SEM is a paid form of marketing, while SEO is organic. That’s not to say that SEO marketing is free. You still need to create content and optimize your website, which takes time and money.
But whether or not you rank high depends on the traffic your site is getting. With SEM, your website will automatically go to the top of the search engine page. This makes SEM a faster alternative too.
One of the biggest benefits of SEO is that it has compounding value. If you do quality SEO, it will pay off in the long term.
Appreciate Learning About SEO and SEM? Keep Exploring
We hope this guide helped you answer the question, What’s the difference between SEO and SEM?
As you can see, both SEO and SEM have a place in your marketing strategy, especially if you rely on your website for new customers or leads. However, if you still aren’t sure which one is right for you, we recommend contacting a marketing professional.
Want more content that’s just like this one? Explore our website to find plenty of similar marketing content that’s sure to draw you in.
