Digital Marketing

What’s the Difference Between International SEO and Standard SEO?

If you’re a business owner with a website, chances are you’re always looking for ways to optimise your site to get more traffic and conversions. And if you’re selling products or services to customers outside of your home country, you may be wondering if you need to be doing anything different in terms of SEO. The short answer is yes! International SEO is a bit different from standard SEO, and in this blog post, we’ll break down the main differences so you can make sure your site is optimised for global search.

Standard SEO vs. International SEO

Standard SEO is the process of optimising your website for Google searches conducted in your country by people who speak your language. International SEO, on the other hand, is the process of optimising your website for Google searches conducted in other countries by people who speak other languages.

Differences Between International SEO and Standard SEO

One of the biggest differences between international SEO and standard SEO has to do with language. When you’re optimising a website for an international audience, it’s important to make sure your site is available in multiple languages. This can be accomplished by creating separate versions of your site for each language you want to target or by using a single version of your site with language detection capabilities.

Another difference between international SEO and standard SEO has to do with location. When you’re optimising a website for an international audience, you need to consider the fact that people in different countries will be searching for different things. For example, someone in the United States might search for “pizza delivery near me,” while someone in Italy might search for “pizza consegna a domicilio.” As a result, you’ll need to use different keywords and phrases when optimising your website for an international audience.

You’ll also need to be aware of cultural differences when optimising a website for an international audience. What works in one country might not work in another. For example, images that are perfectly acceptable in one country might be considered offensive in another. As such, you’ll need to do your research before using any images on your site.

  1. Keyword Research 

One of the main differences between international SEO and standard SEO is the keyword research process. When you’re doing standard SEO keyword research, you’re primarily focused on finding keywords that are relevant to your products or services and that have a good amount of search volume. But when you’re doing international SEO keyword research, you also need to consider things like language variations and local search trends. For example, someone searching for “shoes” in the United States might use a different word or phrase when searching for shoes in France. So, if you want to rank for French keywords, you need to make sure you’re including those variations in your keyword research.

 

  1. Link Building 

 

Another key difference between international SEO and standard SEO has to do with link building. In general, links are an important ranking factor for all websites, but they can be especially important when it comes to international SEO. That’s because links can help Google understand not only what your website is about but also who your target audience is. So, if you want to rank well in foreign markets, it’s important to build links from websites that are popular in those countries.

 

  1. Hosting and Domain Considerations 

 

Finally, when it comes to international SEO, there are a few additional hosting and domain considerations to keep in mind. First, if you want to target multiple countries with your website, it’s generally best to use separate domains for each country (e.g., www.example.com/us/, www.example/com/ca/, www/example/com/uk/).

Another thing to keep in mind is that Google generally gives preference to websites that are hosted on servers located in the same country as the searcher. So, if you want to target customers in multiple countries, it’s a good idea to have servers located in each of those countries as well.

Conclusion

If you have a website that targets customers outside of your home country, then you need to make sure you’re doing international SEO. International SEO is a bit different from standard SEO, and it’s important to consider things like language variations and local search trends when doing keyword research.

Additionally, when it comes to link building, focus on getting links from websites that are popular in the countries you’re targeting.

Finally, keep in mind that Google usually gives preference to websites that are hosted on servers located in the same country as the searcher—so, if possible, try to have servers located in each of the countries you’re targeting. By following these tips, you can make sure your site is optimised for global search engine ranking success!

 

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