The human nutrition market is expected to experience remarkable growth in the upcoming years, thanks to incredible contributions from the probiotics segment. The probiotics industry was worth nearly $62 Billion in 2022 and looks set to top $70 billion in 2023 – and that is just in the United States.
Through 2022, this market was dominated by the probiotics sector, with a 34.5% revenue share. According to SkyQuest’s market analysis, that number is expected to grow by nearly 5 percentage points in six years.
This is likely attributed to consumers becoming more aware of the importance of gut health for overall well-being and rising preferences for healthy lifestyle and diet changes that are beneficial for their long-term physical and mental health.
As probiotics become increasingly recognized within the population, this segment continues to make significant strides within the human nutrition market.
The Asia Pacific region accounts for a significant share of the probiotics market. Rising consumer awareness of preventive healthcare and increasing demand for nutritious foods drive industry growth in this region.
The global market for probiotics is expected to witness robust growth due to its health-related benefits and disease prevention capabilities. This is mainly due to the rise in consumer inclination towards natural products and government health initiatives.
The Probiotics Industry
Probiotics have become increasingly important to the health and wellness of consumers. They help maintain the intestinal microbial balance and stimulate natural digestive juices and enzymes to ensure proper function of the digestive system.
Moreover, they improve the human immune response and preserve proteins and lipids from oxidative damage. They also reduce pathogens in the body.
As a result, the demand for probiotic products is growing significantly. It is fueled by rising consumer awareness about the benefits of probiotics, an aging population, and an increase in gut-related disorders.
The global probiotic market is expected to grow at a CAGR of 6.9% from 2022 to 2030. The Asia Pacific probiotics market is expected to account for the largest share of the overall market in terms of revenue and is projected to reach USD 2.5 billion by 2032.
Probiotics are microorganisms such as bacteria and yeast that help animals and humans to keep the intestinal microbial balance and promote healthy gut functioning. They can be taken orally or as supplements.
What Countries Buy the Most Probiotics
The market for probiotics is growing as consumers become more aware of their digestive health. They are seeking a natural way to improve their health and prevent disease, instead of taking medication.
Asia Pacific leads the global probiotics market, and China is the largest buyer. This growth is driven by the region’s expanding population, increasing disposable income and increased awareness of a healthy lifestyle.
Europe also has a high appetite for probiotic-fortified foods and beverages. Traditional fermented dairy products, such as yogurt and cultured milks, are the most popular.
Despite the popularity of these products, not all probiotic strains survive the manufacturing process. Therefore, it is important to source a product with a high-quality bacterial strain that can live through most manufacturing processes. This will help to ensure a consistent product quality and shelf life.
What are the Most Popular Type of Probiotics
Probiotics are live microorganisms that can be ingested and help improve the health of your gut. They do this by crowding out the bad bacteria that are present in your intestine, keeping your digestive system in balance and helping to prevent infection and inflammation.
They can also help reduce symptoms of IBS, Crohn’s disease and ulcerative colitis and lower total cholesterol levels. However, a single probiotic species is unlikely to provide all the benefits that you need. One of the most popular demographics is probiotics for women over 50 years old experiencing menopausal symptoms.
The most common type of probiotics are lactic-acid producing bacteria from the Lactobacillus and Bifidobacterium genera. These strains are typically found in fermented foods, and are known to boost the immune system, aid digestion and help prevent inflammatory conditions.
Do men or Women Buy More Probiotics
When shopping for probiotics, look for a product that is formulated with your specific health concerns in mind. Premium brand probiotic supplements are specifically crafted to support your digestive, urinary and immune system.
While the gut microbiome is an important part of your overall health, it can be disrupted by many factors. For example, chronic stress, consumption of sugar and processed foods, antibiotic use, and lack of a healthy gut flora can all negatively impact your microbiome.
In addition to your gut microbiome, the bacteria on your skin also affect your health. For example, if your skin’s flora is imbalanced and you are overweight, it can lead to inflammation and oxidative stress.
Probiotics can help reduce these symptoms by replenishing the gut’s natural bacteria and strengthening the immune system. Probiotics can also help ease irritable bowel syndrome (IBS) by reducing stomach pain, gas, bloating and diarrhea.