Digital Marketing

What Is The Difference Between A Digital Marketing Agency And An SEO Agency?

Digital Marketing Agency

There are a lot of companies that offer both digital marketing and SEO services, but what is the difference between the two? In this article, we’ll break down the main differences between digital marketing and SEO so that you can make an informed decision about which company to choose for your specific needs.

What is a Digital Marketing Agency?

Digital marketing agencies can help businesses of all sizes to develop and execute digital campaigns that generate leads, increase web traffic, and improve brand awareness. There are a few key differences between digital marketing agencies and SEO agencies, which will depend on your specific needs.

Digital marketing agencies typically have more experience with developing digital campaigns and deliver a more holistic solution than SEO agencies. They may also be able to provide additional services such as social media management or website design. SEO agencies are focused on ranking a site high in search engine results pages (SERPs), whereas digital marketing agencies can work with your business to achieve other objectives such as increasing online sales or reaching new customers.

Ultimately, the decision whether you need a Digital Marketing Agency or an SEO agency will come down to your specific goals and needs for your online presence. If you’re Unsure If You Need A Digital Marketing Agency Or An SEO Agency? Ask These Questions To Get Started

What is SEO?

Seo (Search Engine Optimization) is the practice of improving a website’s ranking in search engine results pages (SERPs), so that it appears higher when users type in specific keywords. The higher a site ranks, the more likely people are to visit it and click on its links. 

SEO can be done by an agency or by your own team. An agency will have a team of engineers, analysts, and marketers who will work together to optimize your website for the major search engines. SEO takes time, effort, and consistency to achieve long-term results. 

An SEO agency typically charges between $500 and $5,000 per month for regular services, plus additional fees for specific tasks like link building or social media outreach. An SEO expert at an agency will check your website’s title tags, meta descriptions, images, content structure and more to determine where improvement is needed.

The Difference Between Digital Marketing and SEO

Digital marketing is the practice of using digital technologies to create, deliver and manage customer relationships. It encompasses a range of activities from developing web and mobile applications, to managing email campaigns and social media engagement.

SEO (search engine optimization) is the process of improving the ranking of a website in search engine results pages (SERPs). This can be done through optimizing the website content, including on-page elements such as titles, meta descriptions, images and links; as well as off-page factors such as backlinking, social media management and link building. 

Digital marketing vs SEO: 

There are some key differences between digital marketing and SEO that should be considered when evaluating which agency is best suited to carry out your desired goals. 

Digital Marketing: 

The first distinction between digital marketing and SEO is that digital marketing typically focuses on creating brand awareness through executing online campaigns that produce measurable results. Digital marketing efforts often include paid search (ads placed on Google or other search engines), display advertising, email marketing, social media marketing and lead gen/management programs. Digital marketers typically have a much broader understanding of how technology can be used to reach potential customers than SEO professionals do. However, their skillset also includes understanding brand messaging across all channels so they can effectively craft an integrated campaign strategy. 

Consequently, while not all digital campaigns will result in an improvement in a site’s SEO scores.

Pros and Cons of Having a Digital Marketing Agency vs. an SEO Agency

Digital marketing agencies and SEO agencies are two different types of businesses that offer different services to clients. Here is a look at the pros and cons of each:

A digital marketing agency can provide a comprehensive strategy for your company’s online presence, from developing content to driving traffic to your website. They typically have more experience with brand building than SEO, which can make them better equipped to help you achieve visibility for your brand.

SEO agencies, on the other hand, focus on helping your website climb up search engine listings. This may involve optimizing your site for certain keywords or adding external links to improve its ranking. If you’re looking for quick results, an SEO Agency may be the better choice for you. However, if you want a more comprehensive plan that takes into account all aspects of your online presence, a digital marketing agency is likely a better choice.


Digital marketing and SEO are both important parts of a successful online presence, but they have different goals. Digital marketing agencies focus on creating content that is tailored to reach the right people with the right message, while SEO agencies focus on optimizing your website for Google and other search engines. Understanding the difference between these two types of agencies can help you decide which one is best for your business.

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