SEO expert Dan M. Jones has released What Is SEO?, a new beginner’s SEO book designed to give complete beginners a solid understanding of search engine optimisation in around two hours.
Subtitled Understand Search Engine Optimisation Faster Than You Ever Thought Possible, the book is aimed at business owners, marketing professionals and people looking to start a career in SEO.
Jones has worked in SEO since 2013 and is the founder of Manchester-based SEO agency On Top Marketing. He has worked on hundreds of SEO campaigns and taught thousands of people through his YouTube channel, online educational content, in-person training and free SEO course, SEO Demystified.
The idea for What Is SEO? came from a question Jones says he has been asked repeatedly over the years: where should somebody start if they want to learn SEO?
“I kept getting asked where I would recommend somebody goes to learn SEO from scratch, and I realised I didn’t really have anywhere I was completely happy pointing them,” said Jones. “There are plenty of resources that teach individual parts of SEO, but I wanted something that would give somebody the foundations as quickly as possible. Eventually, I thought, why don’t I just create it myself?”
What Is SEO?
“SEO stands for search engine optimization, which is when you improve a website’s content, structure and online authority to make it appear higher in the unpaid search results on search engines like Google and Bing. That’s the simple definition, but knowing the definition and actually understanding how SEO works are two very different things. And this book is designed to give you that understanding.”
“The title What Is SEO? is obviously very fitting because that’s exactly what the book is designed to answer,” Jones explained. “But ‘what is SEO’ also gets around 99,000 searches every month according to Ahrefs, so I’m practising what I preach.”
Rather than overwhelming beginners with advanced techniques and terminology, What Is SEO? focuses on building that understanding from the ground up.
Readers learn how search engines discover, index and rank webpages before moving through keyword research, search intent, website structure, content, on page optimization, internal links, backlinks, schema and online reputation. The book also introduces the changes taking place as AI becomes increasingly important to how people search for information and discover businesses online.
Understanding SEO In Around Two Hours
At 79 pages, What Is SEO? was deliberately written to be read in around two hours.
Jones says his experience teaching SEO has helped him understand which foundations beginners need to grasp and how to explain them without making the subject unnecessarily complicated.
“I’ve taught thousands of people through my online content, I’ve taught people in person and I’ve trained my own team,” said Jones. “Over time, you learn where people get confused, what they actually need to understand and what order you need to teach things in.”
“I genuinely don’t know of another resource that can take somebody from knowing nothing about SEO to having this level of foundational understanding in around two hours. A lot of SEO education either drags things out or jumps ahead before properly explaining how everything fits together.”
Jones believes those foundations are particularly important because even people who work in SEO can sometimes learn individual techniques without fully understanding the underlying principles.
“If somebody puts the effort in, reads this book and understands what I’m teaching, I genuinely believe they’ll come away understanding SEO better than some people who actually do it for a living,” Jones added.
“That’s what I’m most proud of. I’ve spent a significant part of my life thinking about SEO, doing SEO and teaching SEO. Being able to condense those years of experience into 79 pages that a complete beginner can understand in a couple of hours is exactly what I wanted this book to achieve.”
What Is SEO? Understand Search Engine Optimisation Faster Than You Ever Thought Possible has been priced affordably to make the book as accessible as possible.
To learn more about the ‘What Is SEO?’ book, visit danmjones.com
