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What is product information?

The seed of technology has sprouted with many inventions in the innovative advancements of software and database systems. Online marketing is one of its germinated shoots which has pullulated an innumerable amount of online e-commerce platforms. According to the latest research conducted by the e-commerce guide, it has been stated that e-commerce sales have successfully reached an approximate amount of $4.13 trillion. E-commerce specialists such as Jack Nickell and Sofia Amuroso have mentioned the fraudulent and deceiving acts of suppliers with con identities trying to trap buyers online in exchange for unauthenticated or fake products. Despite the barriers and challenges surfacing on top of efficient technological solutions, the underlying discrepancy in Product Information Management is keenly and effectively combated by innovative software management systems.

Covid-19 became a source of significant turbulence in routine activities for people on a global scale. The SOP of maintaining social distance alongside wearing proper equipment before going out prompted a large chunk of the marketplace to switch from physical retail stores to e-commerce platforms. The multifold offerings of e-commerce platforms flattered people with the convenience of having a wide array of products on their doorstep. Bulging with opportunities for businesses to prosper, online platforms became the success factor for products to market and sell in an efficient yet proactive manner. However, in defiance of its ingenious offerings, multiple fraud cases resulted in a lack of transparency, disrupting the trading process in an extensive view. Acknowledging the prevailing concerns, platforms such as “Catsy” coherently addressed the underlying problems with great zeal. They introduced the Product Information Management system to abide by the rules of honesty and product authenticity, building the broken confidence of buyers and rebuilding the tarnished reputation of suppliers once again.

If you have been longing to find a solution for building your business’s reputation concerning product authenticity, continue reading this article to educate yourself about the multiple benefits being offered by Catsy in their PIM software system.

What does PIM (Product Information Management) offer?

Product Information Management software system consists of a large horizon of services with 360-dimensional solutions ensuring product authenticity. Following are its few characteristics that will help with the better determination of its vast portfolio of services.

  1. Bulk Editing: PIM is a simultaneous synonym of an efficient yet convenient system. It enables time-efficient updates and attributes renewal of bulk products saving time for sellers and consumers.
  2. Syndication: product authentication is a lengthy process as it needs validation from multiple sources and authoritative bodies. PIM is subjected as the only source of validating the credibility of a product. It can be customized by a specific buyer persona to achieve traffic generation on the website.
  3. Content Grading: As proposed by the name, content grading prompts healthy competition of a product with its respective benchmark. For example: a majority of the product high notch standard is set by Amazon. Therefore, it is essential for e-commerce websites to run a competitive analysis of their products to improve their current position. This allows an e-commerce business to polish its weaknesses and flaunt the product’s strengths.
  4. Completeness Scoring: The holistic view of an e-commerce website requires the operator to go through every product individually to evaluate its performance. Whereas the PIM system readily displays a score for each product in contrast to its performance as a time and cost-effective method. The product score helps the operators to work laboriously on products that need improvement, rather than searching them out.

Above mentioned are functions that not all PIMs share but are unique to Catsy PIM as a combined unit. These benefits are creating a benchmark for multiple e-commerce businesses as PIM mainly focuses on product authenticity playing a significant role in upscaling the selling and buying process of products on a global scale.

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