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What Is PIM, and How Can It Help Your Business?

In business, excellent and accurate product information equates to sales and success. To achieve this, product information management (PIM) systems have a role to play.

PIM systems help with product data management for businesses. You need a PIM system if you are a brand owner or retailer. Here’s why.

What Is PIM?

Product Information Management (PIM) is a software system that manages product data and helps businesses centralize all product information for easy management and update. PIM pairs well with Digital Asset Management systems, as they operate similarly for different types of product content.

With PIM systems, listing products become more accessible and accurate across several sales channels because all your staff can access product information in one place.

Features of PIM systems

  • Import and Export of Data
  • Data Analytics and Reporting
  • Channel Management
  • Listing Management
  • Data Normalization
  • Product Enrichment

4 Reasons Retailers and Brands Use PIMs?

  1. Centralized Database

 PIM systems help businesses build a centralized database with all product information in a single place for easy management and updates.

  1. Media-Product Association

PIM systems help businesses keep product information within reach to associate their media files and products easily. With PIM and DAM in one platform, this can be accomplished and managed more efficiently.

  1. Product Categorization and Relationship Building

PIM systems help businesses draw relationships between products and categorize them to track products easily.

  1. Up-to-date Product information for publishing

With PIM systems, businesses can ensure that product information is updated before they publish on all sales platforms.

Benefits of PIM for Amazon Sellers

Selling on Amazon successfully depends on accurate product information, as Amazon sellers need to make a lot of product data available in listings.

In addition, listings on Amazon won’t rank high on category pages and search results without product attributes.

A PIM system allows Amazon sellers to categorize and tailor product information according to Amazon’s ever-changing listing requirements. They can also update and publish accurate listings on Amazon easily.

These are some other reasons PIM software can improve your business.

Single Source Of Product Information

You no longer have to go through the burdens of handling multiple product files, listings, and excel sheets. Instead, you can save time and effort if you have a single, accurate product information location that you can trust.

PIM allows you to store all your product information in one place, find it easily, and update product listing quickly.

With PIM, everyone within your team or organization can access your centralized product data, which is good if you have different people handling your product listings.

Consistent, Customized Product Content For Amazon

When selling on Amazon, you’ll need to optimize your product listing with the right content and keywords, so they rank well.

As mentioned above, PIM systems include channel templates and enable users to tailor product content according to channel requirements quickly.

PIM systems help you maintain up-to-date, accurate product information to create listings that meet Amazon’s standards.

PIM systems, such as Flat File Pro, also have features for optimizing content for Amazon, such as data enrichment.

You can include product images, descriptions, and missing product information with data enrichment, improving listing visibility on Amazon and sales chances.

Team Collaboration

Product information management takes a lot of collaboration, with different teams handling copy, specs, and inventory tracking. PIM systems make the process easy as you can manage data in a single place and have all team members collaborate on product data.

When you leverage PIM, your team can avoid mistakes and inaccuracies from multiple data sources. Your online store inventory will also be accurate because everyone uses the same information.

PIM systems have workflow management for teamwork, permission and role creation, and task assignment to team members, all of which improve productivity and efficiency.

Easier and Quicker Product Launches

With a PIM system, you can automate your product listing process, which means you spend less time on listing and get your products into the market faster.

Adding product information on Amazon manually consumes energy and time, and a PIM system will save you both so that you can focus on other business aspects.

PIM systems also have features that support quick and efficient product launches. For instance, listing templates help speed up listing creation because it uses data within your system to pre-populate product information.

Thanks to PIM, you can stop entering product information manually. You can also rest assured that your listings comply with Amazon’s requirements.

Access to Complete Product Information

You can access complete product information at all times when you use PIM systems, including product availability, price history, dimensions, and features.

You can also see how your competitors sell similar products, including their prices, special promotions, and other details that help you decide how to sell yours.

You’ll need consistent product information to help customers make buying decisions. Without consistent and accurate product information, you would experience fewer sales and more returned products.

Add New Products and Track Inventory On Amazon Easier

With PIM systems, you can add products to your Amazon store easier. Product information is also automatically added into categories and subcategories according to your brand’s structure.

You can simply update category and subcategory information whenever you add a new item instead of entering the product information again.

PIM features make it easier to add product content to every product listing.

These product information management systems give you better marketing channels and efficient operations.

You can depend on product information management software to support your sales teams, quicken product launches, and support business growth.

Manage Team Effort

With PIM systems, you can manage teamwork more easily because team members can share ideas and information across several projects and departments.

In a work situation, when a team member creates a product listing, another person can preview and leave feedback for the first person to adjust before the listing goes live.

Thanks to PIM systems, your team members don’t have to deal with many documents, emails, and spreadsheets for hours to get all the necessary information.

Instead, they will channel their time and focus toward creating listings with quality based on the centralized product information at their disposal.

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