Digital Marketing

What is Page Authority?

What is Page Authority?

Page Authority or PA is a score that is given by Moz to predict the potential ranking of a specific page on SERPs (search engine result pages). PA is a scale of scores from 1 – 100, wherein higher PA corresponds to a higher ranking potential.

Page Authority is achieved by the Mozscape web index, and it considers many factors such as MozTrust, MozRank, and dozens of other factors. Similar to Domain Authority, PA is calculated by making use of a machine learning model to identify the algorithm that best relates with the rankings across the hundreds and thousands of SERPs that it is predicted against. Page Authority score is then achieved using those specific calculations.

Technical definition of Page Authority

Calculation of PA is not different than that of Domain Authority; the only significant difference is that it is calculated at the individual level. PA or DA is based on Mozscape web index, including MozRank, link counts, and MozTrust scores, and many other factors. In fact, there are more than 40 factors in total. It doesn’t necessarily, consider various on-page elements such as the use of keywords or content optimization.

PA, just like Domain Authority, is also calculated using a machine learning algorithm and thus it fluctuates as the data into the algorithm fluctuates. That is why it’s best to utilize PA score as a relative standard to compare against many other pages rather than an absolute score to rank any one page.

What is Page Authority Checker?

Page Authority Checker is a tool or program that is used to calculate the PA score for a web page. It is crucial for webmasters or SEO experts to know the authority of individual pages of their websites. Page Authority is one of the keys to improving the overall performance of a site. If you wish to see your website as a top ranked in search engines especially Google, then you must know what a good page authority is and how to increase page authority. Hence, Page Authority Checker or PA checker is an essential tool. You can use this tool on

Page Authority vs. Domain Authority

Authority can be defined as a qualitative measure of a website or web page that significantly influences its overall ranking and visibility in search engines. That is why, authority is a critical factor for most SEO experts, and it is rightly so. The typical SEO tactics like link building and creation of informative content, are carried out with the purpose to enhance authority.

Authority alone isn’t enough to guarantee visibility in search, contextual relevance with the query is also required but it’s a pretty reliable indicator of a web property’s overall SEO performance. Authority is of different types. There’s isn’t any particular reliable and quantitative measure for a website’s authority. However, there have been attempts to articulate and quantify ‘authority’ and how a search engine (especially Google) calculates and considers the authority.

Both Page Authority and Domain Authority Checker are important measures to find out about the visibility and performance of websites. To get PA and DA score, we rely on PA DA checker tools. While Domain Authority measures the strength of entire domains and subdomains, Page Authority is the measure to predict the potential ranking of a single web page, which can be calculated using Page Authority Checker. However, both the metrics are calculated with the help of the same algorithms and methodology. So they are more alike than different.

Page Authority Checker: What is a Good Page Authority?

Based on how it is technically defined and calculated, Page Authority is best used as a relative score rather than concrete or absolute metric when doing research in SERPs and determining which pages consist of more powerful or significant link profiles than others. Because it is more of a comparative tool, we can’t necessarily consider PA as a ‘good’ or ‘bad’ score.

How to check Page Authority using Page Authority Checker?

It is effortless to check Page Authority with the help of a quality PA Checker or bulk PA checker. Page Authority Checker or PA Checker is a tool to measure PA of a web page, which works by giving a score on a logarithmic scale of 100 points. Growing your score from 30 to 40 is significantly easier as compared to increasing score from 70 to 80.

The algorithm of any good domain, Page Authority Checker is regularly updated to check Page Authority and give the most reliable score. Hence, it is possible that PA sore might fluctuate from time to time.

Page Authority Checker: What does influence PA?

Page Authority, like Domain Authority, is a holistic metric and it is difficult to influence it directly. It consists of a collection of metrics, each having an impact on the integral score. It is a multifactorial dependence, which is intentional. Since Google takes many different factors into account while ranking any website or page, DA, PA checker to calculate the score must also incorporate a lot of factors.

Improving a link profile is the best way to affect the authority of any page. A better link profile will influence the MozTrust and MozRank scores which is good for PA score. This can be achieved by getting external links from other pages with high authority. This will act as “votes of confidence” for the page authority.

Now, let’s have a look at some of the ways in which you can influence PA score:

  • Create a page with a high authority domain.
  • Make sure that the content on the page is highly relevant, detailed, and unique.
  • Try to include internal links to and from the page.
  • High-authority links, both in terms of link relevance and external source authority (pointing to your page) are good for its authority.
  • Make sure to remove any bad quality links that might be pointing to your website or web page.
  • Keep a regular check on the Page Authority; you can use any Page Authority Checker.
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