The Google Core Update is a new algorithm that will rank websites based on their content and user engagement. It focuses on the quality of the content and how it affects users. The goal is to improve the user experience, which will affect how Google ranks sites in its search engine.
Digital marketers will need to keep an eye on this update as it could shift rankings for websites, impacting the traffic they receive from Google. In this article, Arthur Freydin discusses what the Google Core Update is, how it works, and what you can do to prepare for it before it goes live in 2022.
What are Google Core updates?
Google’s core update is a ranking algorithm update that takes place in May 2022. Here are several things to note:
Search ranking spikes or drops will be widely noticeable effects. Generally speaking, core updates do not address anything in particular. Instead, they focus on improving Google’s overall platform.
As a result, the page’s ranking is not being penalized, but rather reevaluated based on content published since the last ranking update. If you want to minimize the impact of an algorithm update, your best option is to provide high-quality content.
Every few months, the core is updated. A few days may pass before some sites recover from an update. Arthur Freydin adds that even when improvements are made, they do not guarantee recovery. On the other hand, ignoring any improvements will virtually prevent any recovery from occurring.
What does it mean for digital marketers? Arthur Freydin gives some advice.
Google’s focus is now on the quality of content rather than just links. Backlinking is an excellent strategy to boost rankings. However, it needs to be supported with in-depth content. In other words, keyword-stuffed content even with backlinks can drop in rankings.
You need high-quality content that appeals to your audience and helps them solve their problems or answer their questions. Your content must address a topic extensively and satisfy user intent. And if you notice any drop in your rankings, you need to consider the depth and length of your articles or blogs.
Top-class content that is informative and helpful helps you become an authority in your field. You also gain credibility and trust.
What are the rewards of preparing for Google’s May 2022 Core Update? Arthur Freydin explains.
Google’s May 2022 Core Update will change how Google ranks websites. It’s challenging to predict how the Core Update will affect your website’s rankings, but you can prepare for this new update by doing some of these things:
– Optimizing your site for mobile devices and desktop users
– Updating your site with fresh and relevant content
– Making sure that you have a good URL structure
It’s critical to be prepared for upcoming updates. Google has been continually updating its algorithm and the latest one will be no different. You will be rewarded with good rankings if you have been producing top-notch content.
Arthur Freydin is a marketer and entrepreneur who has been working with e-commerce businesses for over 15 years. Freydin helps e-Commerce stores maximize their brands and scale sales through social paid advertising like Facebook and Instagram ads.