Google remains undisputed, as far as search is concerned, but a ChatGPT-integrated Bing search engine might shake things up. Can ChatGPT help Bing catch up with Google?
“Can ChatGPT help Bing catch up with Google?” Typing in this question on your search engine will generate a decent number of responses, and going through every one of them can be time-consuming. Luckily, searching for the answers to complicated questions may not require the tedious process of clicking one link after another.
Early this year, Microsoft announced the integration of ChatGPT into the Bing search engine, challenging search giant Google. But will the intuitive AI bot truly deliver? Can ChatGPT help Bing catch up with Google?
What Is ChatGPT?
OpenAI’s ChatGPT is an AI-powered chatbot with natural language processing to perform humanlike conversations with its users. ChatGPT is a generative AI—an AI type that utilizes unsupervised learning algorithms to generate texts, codes, and digital images.
While ChatGPT isn’t the first and only AI chatbot, it became a smash hit because of its unique ability to generate high-quality content quickly. With the right ChatGPT prompt, you will get the answers you need.
ChatGPT and Search: What About It?
Before the integration of ChatGPT into Bing, people foresaw the threat of an OpenAI-Microsoft team to Google’s position as the unrivaled search engine in the market. According to Futurum Research analyst Daniel Newman, search remained undisrupted over the decades, and the first challenger to Google’s undisputed and unchallenged rank one position is Microsoft Bing-powered by a new ChatGPT iteration.
Multiple industry experts predict that ChatGPT will challenge Google Search’s dominance in the market. Google provides answers through links to other information sources, but users must click them to get answers.
But ChatGPT carries the load for every user by directly providing results on a single page. The bot scans the internet for you and gives the best answer possible.
ChatGPT is a quick and easy fix for all your search needs. You don’t need to waste time scavenging the internet for data, resources, and information.
While utilizing ChatGPT is all good and easy, spending less time on Google Search means less engagement. Google needs users to stay engaged to allure advertisers. Users must click ads to generate revenue and keep the advertising business going.
Abandoning Google Search for ChatGPT will debilitate thousands of advertising businesses, primarily Google’s. According to writer Alex Kantrowitz, Google Search generates income through ads, and it can be really off-putting to embed ads in conversational responses. And until Google figures out the financial aspect, it will move us beyond traditional search.
However, Google is not left without trying. It has leveraged artificial intelligence to improve its products and services. ChatGPT’s pushing Microsoft and Bing forward is a significant leap to innovation, but Google has already been using AI for a long time. In fact, the tech giant created a ChatGPT competitor named Bard.
Aside from Google, The Verge reports that the Chinese internet company saw a rise in their stock figures following the announcement of Ernie Bot, their generative AI.
What does this mean for Microsoft? Microsoft and OpenAI may have the upper hand (at least for now), but competitors are surfacing and are bent on usurping Microsoft off its high horse. ChatGPT might be ahead of the game, but if it doesn’t move quickly, competitors will eventually take over.
Is ChatGPT Truly A Force To Be Reckoned With?
Bing has been second to Google Search for as long as we can recall. It isn’t powerful enough to overthrow Google from its position. But with the integration of ChatGPT, Bing’s chances of becoming a mighty match for Google will increase.
However, ChatGPT is not without flaws. Not everyone believes that ChatGPT will alter search as we know it. ChatGPT’s responses aren’t always factual. The AI tool drew flak for misinformation and fabrication of answers. A result from a study at Purdue University shows that ChatGPT generates wrong responses to programming questions.
ChatGPT doesn’t always produce correct information; even OpenAI acknowledges this. The AI tool sometimes generates fictitious statements behind the facade of literacy and authority.
The truthfulness of ChatGPT’s responses poses a major challenge for the tool, and addressing it will take quite some time. Ironically, the only way to verify ChatGPT’s outputs is to read other sources, such as those from Google Search. And doing so defeats the whole purpose of using ChatGPT as a search engine.
On top of fabricated answers and questionable statements, users slam ChatGPT for giving biased information. Because the tool is a generative pre-trained AI chatbot, it can learn biases from the people training it, such as racist, sexist, politically divisive, and other offensive statements.
So, Can ChatGPT Help Bing Catch Up With Google?
Incorporating ChatGPT on Bing is just the tip of the iceberg for Microsoft, as it plans on bringing ChatGPT into its popular software, such as Microsoft Word, Excel, and PowerPoint.
Microsoft is working on launching a Bing search engine powered by the same intelligence behind ChatGPT. Their objective? To give direct answers as opposed to just providing links. Bing could generate humanlike responses instead of just spitting out links, saving users time and energy.
Best of all, incorporating ChatGPT on Bing as a search engine may help Microsoft challenge and rival Google’s Knowledge Graph. The Knowledge Graph is a base of information and knowledge Google uses to provide updated answers instantly.
Can ChatGPT help Bing catch up with Google? There is definitely a wide array of pros and cons with regard to Bing’s ChatGPT integration, but it could undoubtedly elevate Bing to a much higher level.
But it also goes without saying that Google can make further upgrades to retain its status and remain firm against the impending Microsoft wave. These AI war is only getting started, and both companies stand a chance against each other. However, we can safely say that ChatGPT can be Microsoft’s saving grace.
