Food fortification has become a primary need in today’s world to combat widespread vitamin and mineral deficiency. The government and various organisations are taking several initiatives at various levels to provide people with proper nutrition. As a result, several fortified food products are in high demand. Calcium-fortified bread is one such calcium-rich food product.
The market for calcium-fortified bread is growing due to a number of factors, including an increase in bone disorders such as osteoporosis and rheumatism. Calcium is one of the most important minerals, and it is required for the proper development and maintenance of bone strength, as well as the establishment of proper coordination between the brain and the rest of the body.
Fortification against Calcium deficiency
Several organisations and food processing industries are working to provide proper diet and nutrition to people in order to combat malnutrition and widespread mineral deficiencies, which have a negative impact on people’s health. The demand for calcium-fortified breads has increased as a result of the increased demand for fortified foods.
Calcium-fortified bread is a good source of calcium, fibre, and other minerals, as well as being a cost-effective and easily accessible diet. Calcium-fortified bread is made with the concept of bioavailability in mind, which means that based on the amount of calcium that can be absorbed by the body, calcium-fortified breads can easily supplement the required concentration. In most developed countries, calcium-fortified bread is part of the daily diet.
Market Potential for Calcium-fortified Bread:
Developed countries, such as Western Europe and North America, offer profitable opportunities for businesses in the calcium-fortified bread market, resulting in a larger market for calcium-fortified breads. The market for calcium-fortified bread is gaining traction in emerging regions such as Asia Pacific and the Middle East, thanks to rising consumer health awareness.
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