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What Are Broken Links And How Can They Hurt Your SEO?

If you’re a business owner looking to increase your online visibility, you’ve probably heard of SEO. But have you heard of broken links? In this blog post, we’ll be discussing what broken links are, how they can hurt your SEO, and what you can do to fix them. Let’s get started!

What are Broken Links? 

A broken link is a link on a website that no longer works. This can happen for a number of reasons—maybe the page it was pointing to was removed or moved, or maybe the URL was mistyped when it was created. Whatever the reason, if someone clicks on a broken link on your website, they will be taken to an error page instead of the page they were expecting.

How Do Broken Links Affect SEO? 

If someone visits your website and is met with an error page every time they click on a link, chances are they won’t stick around for very long. That not only hurts your user experience—it also affects your search engine rankings. Search engines like Google take user experience into account when ranking websites, so if people aren’t sticking around for very long then it’s likely that your ranking will suffer as a result.

Fixing Broken Links 

Once all of the broken links have been identified, it’s time to start working on fixing them. Depending on the type of link, this may require updating content or deleting outdated pages from your website altogether. An expert can help guide you through this process and make sure that everything is done correctly so that you don’t lose any valuable traffic or rankings along the way. Additionally, they can provide advice on how best to optimize your new content for maximum visibility online ensuring that your website stays visible even after all the broken links have been repaired.

Improving Your Rankings 

No matter how well you maintain your website, there’s always going to be some sort of technical issue or a broken link popping up every now and then. That’s why it’s important to stay ahead of the game by constantly monitoring for any potential problems and addressing them as soon as possible with the help of an experienced SEO agency. This will ensure that any negative impacts caused by broken links are minimized—helping you maintain high search engine rankings and keep visitors coming back for more!


Broken links can have a negative impact on both user experience and search engine rankings—so it’s important to make sure all the links on your website are working properly. You can use tools like Google Search Console or Screaming Frog to scan through and identify any broken links that may be present, then either delete them or update them with new URLs pointing to other pages on your website. Taking care of these steps now will help ensure that visitors have a positive experience when visiting your site and help boost your search engine rankings at the same time!

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