One of the fundamental tasks of modern marketing is to increase the conversion rate online. This is essential as the world is going digital and many customers prefer online purchases to conventional ones. Even though there are lots of methods that help marketers to increase conversions, new ones appear regularly. Using widgets for websites is revolutionary, so read this article to learn more about how to apply it to your website to gain more customers and retain existing ones.
Marketing Trends for Conversions
Before any marketing trend or tool is applied, it is crucial to understand how users interact with the website and what actions they take. This is possible with the help of web analysis tools, including Google Analytics and other proprietary solutions for exploring website performance. Based on the obtained statistics marketers usually apply decisions on which tools to implement for improving conversions.
A strong call-to-action (CTA) message is one of the prevalent trends for increasing conversions widely used within various marketing strategies. It usually brings users to the desired point – either buying a product or any other action that guarantees conversion.
Another effective and literally essential approach that assists marketers in achieving the desired conversion rate is mobile optimization. As the majority of users in 2023 already prefer smartphones to computers, making the website appear appropriate on mobile devices is a must. This means relying on responsive design and accelerating the website load to improve user experience and conversion rate.
Very often, companies also use additional elements called website widgets in order to facilitate the user’s journey with the brand. For example, email popup window help users to get to know more about the company’s products. Using website widgets is very trendy these days, so more information on them would be provided in the next section of this article.
If you want to further improve the quality of your website, enhance your brand image, and ameliorate user experience, then you should create abandoned cart emails. Once a user has chosen products and put them in the shopping cart on your website but the purchase was not completed, you can send them reminder emails about that.
Those who plan to enter international markets and look for new customers there find content localization as an optimal solution for conversions. Translate the website content depending on the region where most users come from, so they would likely navigate your website and proceed to a purchase when the website is available in their native language.
As it was mentioned above, widgets for websites are the current trend preferred by many marketers worldwide. Using widgets helps to better explore users’ behavior and make favorable decisions for better conversion rates.
There are various types of website widgets and each of those carries out a specific role. However, all of them are destined to improve the overall user experience on the website and the overall brand image.
You can naturally embed a widget with a callout on your website so that users do not feel overwhelmed with intense CTA buttons. Consider product recommendation widgets based on the current user’s preferences so that a user would be aware of other products your company offers. You can also create any custom widgets that would match your business goals.