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WebAR Tech: 8 Cutting-Edge SDKs Transforming Business Experiences

In the fast-evolving tech landscape, Web-based Augmented Reality (WebAR) has emerged for businesses seeking to enhance customer interactions. At the heart of this revolution are development kits (SDKs), offering businesses a toolkit to create immersive and interactive WebAR experiences. In this article, we explore eight standout WebAR SDKs, each pushing the boundaries of innovation to reshape how businesses engage with their audiences.

  1. Banuba

Banuba is a leading WebAR SDK that specializes in facial recognition and augmented reality filters. Businesses leveraging Banuba WebAR API can create engaging AR experiences focused on facial features, making it ideal for applications in social media, e-commerce, and virtual try-on experiences. With its advanced facial tracking technology, Banuba opens up new possibilities for businesses to connect with their audiences in unique and memorable ways.

Key Features:

  • Specialization in facial recognition, video editing and AR filters.
  • Ideal for applications in social media, e-commerce, and virtual try-on experiences.
  • Advanced facial tracking technology for unique and engaging user experiences.
  1. AR.js

AR.js is an open-source WebAR SDK that brings simplicity and versatility to the table. Powered by JavaScript, AR.js allows businesses to create marker-based and location-based AR experiences with ease. Its lightweight nature and compatibility with popular browsers make it a favorite among developers aiming for quick and efficient AR implementations.

Key Features:

  • Marker-based and location-based AR experiences.
  • Lightweight and efficient JavaScript implementation.
  • Compatibility with popular browsers like Chrome and Firefox.
  1. A-Frame

A-Frame is an open-source WebAR framework maintained by Mozilla. Offering a declarative approach to building VR and AR scenes, A-Frame simplifies the development process for businesses. With HTML-like syntax, A-Frame is accessible to developers of varying expertise levels, enabling the creation of complex AR environments through straightforward code.

Key Features:

  • Declarative approach to building VR and AR scenes.
  • HTML-like syntax for accessible development.
  • Versatility in creating complex AR environments with straightforward code.
  1. ZapWorks

ZapWorks is a comprehensive WebAR SDK designed for businesses looking to deliver high-quality AR content without extensive development efforts. With features like instant world tracking and robust analytics, ZapWorks empowers marketers and developers to create engaging AR campaigns. Its user-friendly interface and drag-and-drop functionality make it a top choice for those with limited coding experience.

Key Features:

  • Instant world tracking for seamless AR integration.
  • Robust analytics tools for performance measurement.
  • User-friendly interface with drag-and-drop functionality.

5, 8th Wall

8th Wall is a powerful WebAR SDK that focuses on enabling businesses to build immersive AR experiences across various devices and browsers. Known for its robust tracking capabilities and seamless integration, 8th Wall is ideal for creating AR applications ranging from marketing campaigns to interactive product demos.

Key Features:

  • Powerful tracking capabilities for immersive AR experiences.
  • Seamless integration across various devices and browsers.
  • Ideal for diverse applications, from marketing to product demos.

6, ViroAR

ViroAR is a cross-platform WebAR SDK that excels in providing businesses with the tools to create captivating AR content. With support for both iOS and Android, ViroAR is versatile and scalable, making it an excellent choice for businesses targeting a broad user base. Its real-time updates and debugging tools streamline the development process.

Key Features:

  • Cross-platform support for iOS and Android.
  • Real-time updates and debugging tools for efficient development.
  • Scalability for businesses targeting a broad user base.

7, Wikitude

Wikitude is a feature-rich WebAR SDK that stands out for its advanced image recognition and tracking capabilities. Businesses leveraging Wikitude can create AR experiences that seamlessly integrate with real-world objects, offering a heightened level of interactivity. The SDK’s robust performance makes it suitable for applications in retail, tourism, and education.

Key Features:

  • Advanced image recognition and tracking capabilities.
  • Seamless integration with real-world objects.
  • Suitable for applications in retail, tourism, and education.

8, ARCore

Developed by Google, ARCore is a WebAR SDK that focuses on delivering augmented reality experiences for Android devices. Known for its depth sensing and motion tracking capabilities, ARCore provides a foundation for businesses to create immersive AR applications. Its integration with popular development platforms makes it accessible for a wide range of developers.

Key Features:

  • Depth sensing and motion tracking for immersive experiences.
  • Delivery of AR content specifically for Android devices.
  • Integration with popular development platforms for accessibility.


In the rapidly evolving world of WebAR, businesses are spoilt for choice with a myriad of SDKs offering unique features and capabilities. The key lies in selecting the right SDK that aligns with a business’s goals, technical requirements, and development expertise. Whether its face filters or advanced virtual try-on systems, businesses now have a diverse toolkit to elevate their WebAR experiences and redefine customer engagement. 

As the WebAR landscape continues to evolve, these SDKs stand as beacons of innovation, guiding businesses toward a future where augmented reality is seamlessly woven into the fabric of online interactions.

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