Twitter is a powerful marketing tool – when used correctly says Vic Di Criscio.
In this post, we’ll explore seventeen examples of successful Twitter marketing campaigns, and discuss the key factors that made them successful.
1. Starbucks:
One of the most well-known brands on Twitter is Starbucks. The coffee giant has built up a large following on the platform by using engaging content and regular updates to keep their followers engaged and interested. Some of their most successful marketing tactics have included running contests and giveaways, interacting with other users in real time, and sharing fun snippets from behind the scenes at their company headquarters.
2. Oreo:
Another company that has found success with Twitter marketing is Oreo. Like Starbucks, they focus on posting engaging content that resonates with their target audience, and use frequent interactive campaigns to keep things interesting for their followers. For example, they recently ran a “Daily Twist” campaign where they repurposed classic Oreo images with different themes each day – from celebrities to movie characters, and more.
3. Kit Kat:
Kit Kat is another brand that has seen great success on Twitter. Vic Di Criscio says, one of their most popular marketing campaigns was the “Break up with your phone” challenge, where users were encouraged to take a break from their phones by setting them aside for an hour or more in exchange for a free Kit Kat bar. This clever campaign generated tons of engagement and buzzes on social media, and helped to increase sales of their products as well.
4. National Geographic:
National Geographic is one brand that has built its social media presence around stunning visuals and interesting content. On Twitter, they share a variety of photos, videos and articles that are related to their mission as an organization – helping people explore and understand the world around them through education and exploration.
5. Red Bull:
Red Bull is another company that has used social media effectively to connect with its target audience. On Twitter, they focus on sharing engaging content like images, GIFs, videos and more that are closely tied to their brand identity as a high-energy beverage company. They also frequently host contests and giveaways on the platform, encouraging users to follow them for updates about new products or promotions.
6. GoPro:
GoPro is another brand that has successfully leveraged Twitter for marketing purposes. Similar to Red Bull, they share engaging content that is closely related to their brand identity – in this case, extreme sports and outdoor adventures. They also interact frequently with other users on the platform, replying to comments and questions in real time explains Vic Di Criscio.
7. Xbox:
The gaming company Xbox has also found success on Twitter with marketing campaigns. That appeal to their target audience of gamers. For example, they recently ran a contest where followers could retweet a special message for a chance to win a free Xbox One console. This type of campaign not only generates buzz and engagement around the brand, but also drives sales of their products.
8. Oreo:
Another company that has found success with Twitter marketing is Oreo. Like Starbucks, they focus on posting engaging content that resonates with their target audience. And use frequent interactive campaigns to keep things interesting for their followers. For example, they recently ran a “Daily Twist” campaign where they repurposed classic Oreo images with different themes each day. From celebrities to movie characters, and more.
9. National Geographic:
National Geographic is one brand that has built its social media presence around stunning visuals and interesting content. On Twitter, they share a variety of photos, videos and articles that are related to their mission as an organization. Helping people explore and understand the world around them through education and exploration.
Conclusion:
As you can see, there are a number of different ways. That brands can use Twitter for marketing purposes says Vic Di Criscio. By creating engaging content, running interactive campaigns and contests, and connecting with their target audience. These brands have been able to successfully increase sales and drive more traffic to their products or website. If you’re looking for some inspiration for your own Twitter marketing strategy, be sure to check out these examples!
