Vaccinium myrtillus is a blueberry relative that can be found in a variety of places, including the Rocky Mountains, Asia, and Europe. The rising popularity of Vaccinium myrtillus as a dietary supplement for eye problems, cardiovascular conditions, diabetes, urinary tract infections, and diarrhoea is providing lucrative growth opportunities for stakeholders.Vaccinium myrtillus market gains are being fueled by widespread use of bilberry extract in drops, tablets, and capsules, as well as dried and powdered forms. The growing popularity of natural and organic ingredients in food and dietary supplements, combined with a shift in consumer preference for clean label products, is propelling the Vaccinium myrtillus market forward.
The Vaccinium myrtillus market continues to grow due to the high health benefits of bilberry, but according to the National Institutes of Health (NIH), there is no scientific evidence to support the use of this shrub for any health condition.
The growing use of vaccinium myritillus, combined with concerns about its efficacy for medicinal purposes, has prompted companies to invest in its research and development. Researchers are interested in studying vaccinium myrtillus on a large scale because its berries contain high levels of antioxidants called anthocyanins, which some studies suggest may have health benefits.
Market Trends for Vaccinium Myrtillus
The world’s explosively growing pharmaceutical industry is supported by a global scenario of increasing disease burden and extensive R&D efforts for drug innovation. According to the American Diabetes Association, diabetes was diagnosed in over 30.3 million Americans in 2015, making it the leading cause of death in the country. Demand for Vaccinium myrtillus products is expected to rise in the United States and other parts of the world as the prevalence of diabetes rises.
Vaccinium myrtillus, according to a study published in the European Review for Medical and Pharmacological Sciences, can be used to treat dry eyes. Vaccinium myrtillus extracts play a critical role in improving tear secretion and plasmatic antioxidant potential in patients suffering from dry eye. Vaccinium myrtillus is high in anthocyanosides, which aid in the viability of blood vessels and ensures healthy circulation throughout the body, including capillaries in the eyes, according to the University of Maryland Medical Center.
Regional Outlook and Competition Tracking for the Global Vaccinium Myrtillus Market
In North America and Europe, there is a high demand for Vaccinium myrtillus. Between 2007 and 2012, Vaccinium myrtillus was among the top 20 herbal supplements in the food and pharmaceutical market in the United States. During the forecast period, Asia Pacific and Latin America are expected to have high CAGRs.
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