Digital Marketing

Using Hashtags on TikTok – Ultimate Strategy for Getting Real TikTok Followers

Hashtags are an essential part of the TikTok experience. They allow users to find content related to their interests and help creators reach a wider audience. However, using hashtags effectively can be tricky, and many users struggle to get their content noticed. In this article, we will explore how to use hashtags to get real TikTok followers.

One of the most important things to keep in mind when using hashtags is to use them strategically. Simply adding popular hashtags to your posts may help you get some views, but it won’t necessarily attract followers who are genuinely interested in your content. Instead, focus on using hashtags that are relevant to your niche and target audience. This will help you attract followers who are more likely to engage with your content and become loyal fans.

Another key strategy for using hashtags is to participate in challenges and trends. TikTok is known for its viral challenges and trends, and participating in these can help you gain exposure and followers. 

When participating in a challenge, be sure to use the relevant hashtags and put your own unique spin on the trend to stand out from the crowd. By using hashtags strategically and participating in trends, you can increase your chances of getting real TikTok followers who are interested in your content.

Why Use Hashtags on TikTok?

Hashtags are an essential component of any successful TikTok marketing strategy. They help users increase their visibility, engage with relevant communities, and stay up-to-date with trends. In this section, we will explore why hashtags are so important on TikTok.

Increase Visibility

Hashtags are a powerful tool for increasing visibility on TikTok. By including relevant hashtags in your videos, you can make it easier for users to find your content. When users search for specific hashtags, your videos will appear in the search results, even if they don’t follow you yet.

Additionally, using popular hashtags like #fyp or #foryoupage can help you get featured on the For You Page (FYP). The FYP is a highly coveted spot on TikTok, and getting featured can help you gain more TikTok followers.

Engage with Relevant Community

Hashtags can also help you engage with relevant communities on TikTok. By using niche-specific hashtags, you can connect with users who are interested in the same topics as you. This can help you build a community of loyal TikTok followers who are more likely to engage with your content.

Furthermore, hashtags can help you participate in challenges and trends that are relevant to your industry. By using specific hashtags related to popular challenges, you can increase your chances of getting featured and gaining more TikTok followers.

Stay Up-to-Date with Trends

Finally, hashtags can help you stay up-to-date with the latest trends on TikTok. By researching and using trending hashtags, you can create content that is relevant and timely. This can help you attract more TikTok followers who are interested in the latest trends and topics.

Overall, hashtags are a powerful tool for increasing visibility, engaging with relevant communities, and staying up-to-date with trends on TikTok. By using specific hashtags, businesses can target their audience more effectively and increase their chances of getting featured on the FYP. With the help of analytics, businesses can track their likes and followers to see which hashtags are the most effective. Influencers can also use hashtags to build their personal brand and connect with their followers.

How to Find the Right Hashtags

Hashtags are a crucial part of TikTok marketing campaigns. They help increase the visibility of your videos, attract new followers, and boost engagement. But how do you find the right hashtags to use? Here are some best practices for finding the most effective hashtags for your TikTok content.

Research Your Competitors

One of the best ways to find popular hashtags on TikTok is to research your competitors. Look at the hashtags they are using in their videos and see which ones are getting the most engagement. This will give you an idea of the hashtags that are popular in your niche and help you to create content that resonates with your target audience.

Use Specific Hashtags

It’s important to use specific hashtags that are relevant to your content. Avoid using generic hashtags like #love or #funny, as they are too broad and won’t help you to reach your target audience. Instead, use niche hashtags that are specific to your industry or topic.

Join Challenges

TikTok challenges are a great way to get your content in front of a wider audience. By participating in popular challenges, you can use the hashtags associated with the challenge to reach new followers. Make sure to use the challenge hashtag in your video caption, as well as any other relevant hashtags.

Create Your Own Hashtags

Creating your own branded hashtags is a great way to promote your content and increase engagement. Branded hashtags are unique to your brand and can help you to stand out from the competition. Use your branded hashtags in all of your TikTok content and cross-promote them on your other social media channels.

In conclusion, finding the right hashtags on TikTok is key to growing your following and increasing engagement. By researching your competitors, using specific hashtags, joining challenges, and creating your own branded hashtags, you can increase the popularity of your content and attract more followers.

Using Hashtags Effectively

Hashtags are a powerful tool for increasing your reach on TikTok and gaining real followers. Here are some tips for using hashtags effectively:

Educate Your Audience

One of the best ways to use hashtags is to educate your audience. If you create educational content, use hashtags like #education or #learn. If you create DIY content, use hashtags like #DIY or #crafts. By using hashtags that are relevant to your content, you can attract people who are interested in what you have to offer.

Use General Hashtags

In addition to using specific hashtags, it’s also important to use general hashtags. General hashtags like #like, #follow, #video, and #duet are popular and can help your content get discovered by a wider audience. However, be careful not to overuse these hashtags, as TikTok may flag your content as spam.

Cross-Promote on Other Platforms

Another way to use hashtags effectively is to cross-promote your TikTok content on other social platforms. For example, you can post your TikTok videos on Instagram Reels and use the same hashtags. This can help you reach a wider audience and grow your following on both platforms.

Analyze Your Analytics

Finally, it’s important to analyze your analytics to see which hashtags are working best for you. TikTok provides analytics that show you how many views and engagements your videos are getting from each hashtag. Use this information to refine your hashtag strategy and focus on the hashtags that are driving the most engagement.

By following these tips, you can use hashtags effectively to grow your following on TikTok and gain real followers. Remember to use hashtags that are relevant to your content, cross-promote on other platforms, and analyze your analytics to refine your strategy. With a solid TikTok strategy that includes hashtags, businesses, creators, and individuals can create memorable and discoverable video content that is easy to spell and share across social platforms.


In conclusion, using hashtags is an effective way to gain real TikTok followers. By using relevant hashtags, users can increase the visibility of their videos and attract new followers who are interested in their content.

To make the most of hashtags, users should do their research and find the best hashtags for their niche. They can use tools like Hootsuite and Influencer Marketing Hub to discover popular hashtags and trends. It is also important to use a mix of broad and specific hashtags to reach a wider audience and attract more targeted followers.

Users should also be strategic in their use of hashtags, using them sparingly and only when they are relevant to the content of their video. Overuse of hashtags can make a video appear spammy and turn off potential followers.

Finally, users should engage with their followers and participate in challenges and trends to build a community and increase their reach on TikTok. By following these tips and using hashtags effectively, users can gain real TikTok followers and grow their presence on the platform.

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