The competitive spirit among eCommerce entrepreneurs is quite high! And their ideologies have always been to be on top of their competitors and win more customers and sales. One important step that assists budding eCommerce business owners in achieving this is email marketing.
Email marketing is one of the integral adoptions in the digital advertising arena that can reap a lot of profitable benefits for you. But, you ought to choose the right platform or tool to achieve your end goals with the approach. And that’s where your reliance on Klaviyo email marketing will give you a breakthrough.
Klaviyo is a stand-out email marketing automation tool that empowers you to build & execute complex workflows around SMS, email, and chat communication. For beginners, it might seem a bit tough to understand the tool and its uses, for which it is recommended you take the help of the best virtual assistant companies.
With a virtual assistant backing you up in utilizing Klaviyo automation, you will find it easier to operate your business and manage marketing campaigns proficiently.
If you are in a dilemma of whether to go with Klaviyo or look for some other email marketing tools, this article will convince you why it is better to go with the former.
What are the Strong Points of Klaviyo Email Marketing?
As you are stepping into the arena of Klaviyo email marketing, it is important you know the level of sophistication it has to offer.
For you to quickly understand its potential, you must know that Klaviyo collects important data from diverse eCommerce tools or solutions you use, such as your site, POS, social media, etc. To give you a perspective, the level of data accumulation and integration that Klaviyo offers can’t be matched by other email marketing automation tools in the market, such as MailChimp or others.
Using it, you will be able to build advanced strategies for taking your email marketing campaigns forward and driving success. You will be able to assess the way your customers interact with your brand or store and curate your campaigns accordingly. This way, Klaviyo does a lot more than just sending out scheduled or automated emails.
To add to the perks, you also get a 360-degree view of what your target audience thinks of your brand and what interests them the most. With this, you can set Klaviyo automation to help you build a personalized experience for your customers, enticing them to be loyal to your eCommerce brand.
Consistent tracking and detailed analytics are a few things about Klaviyo that further help you scale the customer engagement quotient. To help you feel more convinced, here are some more of Klaviyo’s features for email marketing automation:
- Available with a plethora of workflow templates to get your emails ready for your list in no time.
- Drag & drop templates are available for you to choose, edit, and use without technical expertise.
- It supports advanced segmentation, enabling you to send out personalized emails.
- Ability to send out automated SMS to select a list of customers.
- Automated email for newsletters, post-purchase, cart abandonment, and browsing abandonment.
- Supports pre-built integrations for connecting your email marketing with diverse tools such as Shopify, Google Ads, and others.
Integrating all of these features associated with Klaviyo email marketing might be tiresome for you alone. Therefore, look out for the best virtual assistant companies and get a team of VAs to help you leverage the full potential of Klaviyo.
How Can Virtual Assistants Help Your eCommerce Brand Grow with Klaviyo?
Klaviyo automation is a powerful tool-based initiative that leads your eCommerce email marketing efforts to the next level. But, as you already have a lot on your plate, it might be difficult to take on another responsibility of running and operating the business. Therefore, you can consider hiring Shopify, Magento, or Amazon virtual assistant services and delegate the email marketing job to them.
These eCommerce virtual assistants are not just proficient in providing you with inventory management, customer support, or product data entry services but can also assist you with your digital marketing initiatives. You can ask your questions to ensure your VA is a product expert in Klaviyo before assigning the duties.
Once determined, your virtual assistant will make sure to utilize Klaviyo in the best ways possible to help you with:
Scaling Brand Awareness
When you tend to create an easily recognizable brand, it is the first step to booming your business. You will want the customers to keep your brand in mind, not just till the time they make their first purchase, but for longer.
Such growth in giving your customers the best experience will come with an optimal email marketing campaign backed by the unique strategies of a product expert in Klaviyo.
Segmenting the Audience Base
The experts offering you Shopify, BigCommerce, or Amazon virtual assistant services for Klaviyo email marketing will help you use the tool for segmenting your audience.
This way, it will be easier for you to target their interests and needs. For instance, you will be able to segment your customers based on the products they are more interested in or the way they react to your brand offerings. Let a product expert in Klaviyo help you with the needful.
Integrating with Other eCommerce Tools or Platforms
The key to creating one of the best email marketing strategies is to have support for integrating your dedicated tool with other eCommerce solutions, such as Magento, Shopify, or Amazon.
The VAs you have hired to provide you with product data entry services are also skilled in handling Klaviyo email marketing for your brand and will help you make these integrations successful. With this, you will gain critical access to all the communication preferences or purchase histories of the customers.
Klaviyo email marketing is one of the most important tools that can help you optimize the performance of your eCommerce business. It will not just enhance the customers’ experience with your brand but will entice them to make more purchases. Whether it’s about sending newsletters to subscribers or promoting new launches to existing customers, Klaviyo can set a winning benchmark for you.
Look out for the best virtual assistant companies, and hire dedicated or all-rounder remote professionals to handle your email marketing campaigns.