The financial technology (FinTech) industry has exploded in recent years, with new innovations and startups emerging constantly. As a FinTech company, staying competitive means embracing the latest digital marketing strategies like search engine optimization (SEO) and motivated keywords. Implementing these can revolutionize your business and unlock amazing growth potential.
Understand How SEO Drives Traffic and Conversions
SEO helps people find your website by optimizing it for search engines like Google. The higher your site ranks in search results, the more visibility it gets. For a FinTech company, visibility is everything. More people discovering you online means more sales and users for your financial products or services.
With the right SEO strategy, you can dominate the search results for profitable keywords related to your niche. For example, a robo-advisor startup would want to rank highly for “robo-advisor reviews” or “automated investment platforms.” A mortgage lending platform should target keywords like “online mortgage application.”
Research and Select High-Value Keywords
Not all keywords are created equal. The most valuable ones relate closely to your offerings and attract users who are ready to convert. To find these “money keywords,” use Google’s Keyword Planner tool or paid tools like SEMrush or Ahrefs. Analyze monthly search volumes, competition levels, and commercial intent.
Focus on 3-5 primary keywords with decent search volume and high commercial intent. Then build a cluster of 10-20 secondary keywords around each primary one. Optimize your site for all these keywords by including them in titles, headers, content, URLs, etc.
Get Granular With Long-Tail Keywords
Long-tail keywords are more specific multi-word phrases like “apply for mortgage online with bad credit.” Though they have lower search volume, long-tail keywords bring highly targeted traffic. People searching for such granular phrases have strong purchase intent.
With long-tail SEO, you attract smaller but more qualified audiences. Include relevant long-tail keywords throughout your content. Tools like UberSuggest and Answer the Public reveal interesting long-tail variants.
Leverage Motivated Keywords That Convert
Motivated keywords take relevancy a step further. These phrases reveal the searcher’s underlying motivation or intent. Examples for a trading platform include “easy stock trading app” or “AI-powered investing.”
To uncover motivated keywords, analyze your search traffic and high-converting landing pages. Look for common themes that show visitor intent. Surveys and customer interviews also provide insight into real motivations. For example, Oyoy Inc. has a great article on how to [generate motivated seller leads using trigger keywords](https://oyoyinc.com/motivated-seller-leads-using-trigger-keywords/).
Create Targeted, Value-Focused Content
Your content should attract and inform motivated visitors, not just cram in keywords. Provide true value by creating guides, explainers, reviews etc. that address searchers’ goals.
Optimize each piece of content around a cluster of primary, secondary and long-tail keywords. Include motivating keywords in headings and throughout the text. This shows search engines your pages satisfy intent behind those phrases.
Build Authoritative Backlinks From Relevant Sites
Links from authoritative sites in your industry count a lot in SEO. Guest posting on popular FinTech blogs or partnering with finance influencers can gain amazing backlinks. Just ensure the linking content is relevant.
You can also build citations on directory sites and profiles on niche marketplaces. Curate and share your best content to get found and linked to.
Monitor and Refine Your Efforts
Track your keyword rankings, traffic from organic search, and conversions generated. Are targeted visits and leads increasing from SEO? Which keywords and pages perform best? Identify any gaps to optimize further.
Stay on top of SEO best practices and algorithms changes. Being agile and adjusting your strategy will help sustain results.
Invest in A Technical SEO Audit
An expert evaluation of your website’s technical SEO health is wise. Technical issues like site speed, structured data errors, broken links or unoptimized pages can obstruct success.
An audit will uncover these problems so you can fix them. Having a technically sound site provides the foundation for ranking gains.
Partner With An SEO Agency
A qualified SEO agency has the expertise and resources to manage your campaign at scale. This frees up your time while leveraging proven search strategies.
Look for an agency experienced in the FinTech space. Ask about their SEO approach, reporting standards, and campaign successes.
Implementing SEO with motivated keywords puts your FinTech company in front of motivated customers. Monitor your efforts, continually optimize based on data, and work with experts to maximize your search visibility. With this strategy, you can thrive online and achieve your revenue goals.