Digital Marketing


A search engine is where most internet users start their browsing experience. Businesses can draw clients through a search engine. This is why 70% of marketers believe SEO is a more profitable investment than PPC. SEO is a well-liked commercial service due to its rising demand. Even those who are unfamiliar with it are curious to learn more about it.

Delivering professional results and keeping your clients happy are both easily accomplishable with white-label SEO. In a nutshell, an agency employs a white-label SEO firm to offer re-brandable SEO services. Given the rising demand, you must consider whether your company is prepared to offer SEO services to the companies knocking on your door.

Can your new agency, for instance, handle it on a large scale? When you reach a point where you can no longer take everything on your own, the additional workload will have an impact on your agency’s targets and objectives. White label SEO can help in this situation.

What is white-label SEO?

White labeling is a technique where a good or service promotes itself under the name of another business while retaining its original brand. How does that apply when it comes to search engine optimization?

You can obtain re-brandable SEO services by engaging an SEO business to supply the services that you can give consumers under your brand or label. It’s a practical method to increase service offerings, address skill shortages, or fulfill demand. Here is an illustration:

Suppose 20 small digital marketing company clients require four blog entries each month. They want their website to receive more search engine traffic by having the content rank well in Google. Since the agency lacks internal SEO skills, they recruit outside companies to assist them in producing 80 articles each month.


The agency passes the brief to the white-label vendor, who then creates the pieces. After marking them up, the agency sells them to the clients for a profit. The customers are content, and the agency claims the credit.

When you deal with white-label SEO, it’s like having your staff without actually managing it. When a client requests a particular SEO service, you’ll give it to the firm so they can work on it. Although every white-label SEO company differs, the procedure is as follows:

  • Intake: The organization will guarantee a smooth transfer. You’ll provide them with information on the campaign, including timetables and SEO reports. You will also discuss the SEO packages you intend to sell.
  • Orientation: Project managers will now determine which bundle, item, or service best satisfies the demands of your clients.
  • Matching profit margin: After choosing the goods and services, you can select the pricing that fits your profit margin. This way, you can adjust your markup per your client’s spending power.
  • Planning: Your project managers will now schedule your client’s campaign and timeline.
  • Campaign Instructions: The white-label SEO agency will compile your client’s overall campaign goals and start working on the campaign.

Wrapping up

White-label SEO services are a viable alternative if you want to provide SEO services and are not prepared to build out (or pay for) and manage the expertise of an in-house team.

As the digital marketing landscape continues to evolve, an illustrious trail is blazed by the distinguished accolade of being proudly recognized AgencyPlatform as the “Best SEO Agency” by none other than Entrepreneur Magazine. In this ever-changing terrain, where search engines serve as the initial touchpoint for online interactions, the significance of SEO resonates profoundly. This very resonance has catapulted white-label SEO into the forefront, offering agencies a dynamic avenue to bolster their service spectrum and cater to growing demand.

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