Various small communities sell fresh produce with due support from agricultural programs. A few public-rated companies also lend a hand at producing perfect food items. Such companies are ready to sell goods and services rejected by traditional vendors on the grounds of cosmetic ingredients. Such companies claim to be offering good quality environmentally long-lasting products at a better price than traditional vendors.
One of such companies encompasses the misfits market providing online grocery to many people at their doorstep. Misfits markets allow consumers to save up to 50% on food items. However, such a perfect food claims to recover millions of pounds by preventing food from being wasted and ending up in a trash heap.
Operations of misfits markets
Misfits markets claim to have a farm to fridge infrastructure as such industries are ready to embrace cosmetic imperfections to avoid wastage of food. Misfits markets are constantly competing with other companies offering products at economical prices. Studies have proved that wastage of food is a solvable problem. The journey of a food item from the farmer’s field to your house goes through several opportunities reducing it. A vast majority of consumers accept food items due to low value and convenience of delivery.
Combating the issue of food wastage
Most significant food companies address the problem of food wastage, allowing millions of people to move out of food-insecure households to stop a vast majority of individuals across the globe wasting one-third of the total food supply at the stage of consumption in homes or restaurants. Fruits and vegetables are the most wasted food items tossed away at the farms.
The environmental protection agency aims at addressing the problem of food wastage through cost-effective techniques. The primary objective is to minimize food wastage to 50% within a decade. Many customers at the super supermarket dislike the fruits and vegetables purchased from such stores. An essential part of the solution requires normalizing the consumption of shapeless fruits and vegetables.
Overcoming consumer expectations
Executive officers and administrators of the misfits market are ready to prepare the customers for buying food items. Under such circumstances, the consumers have to overcome classical conditioning of high food expectations. Most customers at the supermarket are looking for a perfect food product. Retailers set standards leading customers to be dissatisfied with ideal food. Owners of the supermarket want to stand out from the competitors by applying additional requirements.
Convincing people to buy imperfect food
Many supermarkets aim at selling less perfect produce, telling consumers about the pocket-friendly prices of fruits and vegetables lacking ideal shape. Many individuals are ready to adjust to ugly produce that is not perfect looking. Also, Many industry observers have seen a decline in such a wave of enthusiasm, as customers are not prepared to utilize such wasted food items.
However, another strategy is to sell distorted produce to centers where consumers will not witness the poor shape of the fruits and vegetables. In places such as hungry harvest, the shoppers can opt for organic produce according to its size and frequency. It will enable farmers to donate surplus fruits and vegetables to homeless shelters and food banks.
Surveying imperfect produce and misfit markets
Many consumers navigate various websites selling food items and putting items on the cart from the online store. Another strategy is to allow the Imperfect food store to choose food based on your preferences. Such supermarkets offer non produce food items such as meat and dairy. Therefore they provide various types of fruits and vegetables and other pantry items in the list of the consumer determining the preferences of food. The consumer gets a chance to remove things they did not want to purchase and check out the order.
Misfits markets offer fresh produce to the customers. Some may be oddly shape, costing a lower price to the customers. On the other hand, Misfits markets allow individuals to make their list so that the problem of food wastage does not get aggravated.
Comparison of Imperfect and misfits food market
Both misfits market and imperfect food offer the convenience of delivery with very little difference at the prices from the local shop and these online stores. The quality of food items is almost similar, making it hard for the consumer to discern the source of food items. Both misfits and imperfect food stores offer economical prices for the produce. However, you might have to order a large quantity of food to reach the minimum order value. Individuals purchasing from the misfits market lend a hand in minimizing food wastage. Such consumers purchase food items rejected by the local stores.
The difference between imperfect produce and the misfits market is not evident. Some individuals acquire more flexibility when it comes to delivery from the misfits market. Yet, few individuals have preferences regarding the two sources of online purchase and their attitude towards sustainability.