Tree nuts provide a variety of health benefits which is anticipated to serve as one of the drivers for the tree nuts market. In recent years, the consumer inclination towards the use of healthy snacks has increased. Consumers prefer the use of highly nutritive products without any compromise on the taste of the product, and thus, the tree nuts serve as an excellent option as a healthy snack. Tree nuts provide key nutrients and proteins, maintain cholesterol levels, and reduce blood pressure. Almonds are a rich source of calcium, fiber, magnesium, and vitamin E. The demand for convenience is also anticipated to serve as one of the drivers for the tree nuts market
The rise in the occurrence of cardiovascular diseases is anticipated to boost the sales of tree nuts. In 2017, cardiovascular diseases were the number one cause of death all across the globe and in 2016, around 17.9 million people died from cardiovascular diseases. Research studies have indicated that tree nuts can improve heart health and decrease the risk of cardiovascular diseases.
The fluctuation of prices and increase in the allergy for nuts are anticipated to serve as a major restraint for the tree nuts market. In 2018, the price of unshelled cashew nuts had decreased by around 25%. One of the reasons for the decrease in the prices was due to the increase in the number of market players. Thus, the fluctuation in tree nut prices is anticipated to serve as a restraint for its market. Also, the availability of other economically feasible substitutes such as sesame seeds, sunflower seeds, hemp seeds, etc. is estimated to hinder the growth of the tree nuts market. According to Food Allergy Research & Allergy (FARE) organization, tree nuts are among the major eight food allergens. The allergy to tree nuts is most common among children. Tree nuts allergy is generally lifelong. Thus, the allergy to tree nuts is expected to hamper its growth.