Planning a trip is easier than ever, with a wealth of online resources just a click away. But planning a one-of-a kind, rewarding trip that really helps you understand and appreciate a destination – rather than simply doing the same things every other tourist does – can be  challenging. Lizia Santos, the founder of Citycatt, joins Startup Savant to share how her startup can help travelers plan unique, life-changing vacations.

  • Startup Savants is a business podcast that tells the stories behind up-and-coming startups.
  • Lizia Santos, founder of Citycatt and a journalist with a passion for travel, joins Startup Savants to discuss launching her travel startup.
  • Citycatt is a platform that connects tourists and locals – aka “catts” – who can help travelers find authentic travel experiences just for them. 

From Journalist to Entrepreneur

Santos is a journalist and doesn’t have a hospitality background. While some might consider that a detriment when founding a travel startup, she’s found it to be an asset. “I don’t think the idea for Citycatt would have come about if I was in hospitality,” she said during her interview with Startup Savants. “Part of why I had an idea so outside of the box was because of who I am and my different roles in life. I’m a mom, I’m a journalist, and I’m an expert. And these three things came together and made me think about the idea.”

She also has a passion for travel with a personal touch. As a young adult, Santos loved traveling to places where she knew people. “It just went to another level where I found out that experiencing destinations through that insider view,” she said during the interview. “It was just so much better than trying to find information online.” 

Finally, her journalism skills serve her well when it comes to crafting unique travel experiences for clients and researching off-the-beaten-path destinations. 

Santos Joins Startups Savants Podcast

In her interview with Startup Savants, Santos explains that Cittycatts has carved out a niche in the travel industry crafting bespoke experiences you won’t find in a guidebook. To do that, the company uses “cats” – people local to a given area who know all the best places to go and things to do.

During her interview, she explains her vision for the company. “What if we could create a community of reliable sources and destinations that travelers could use as resources for planning trips?” she says. “I applied that very basic journalistic principle to a problem in hospitality, and that’s how Citycatt came to be.”

Hear more about Santos’ journey to founding a groundbreaking travel company and the insights she has gleaned along the way.

Startup Savants Podcast 

The Startup Savants podcast is a business podcast created by The Truly Useful Information Company (TRUiC), bringing listeners the stories behind startups and the founders that are in the midst of building and scaling their companies.

Hosted by Ethan and Annaka, one an entrepreneur and the other a branding expert, the Startup Savants podcast brings together two viewpoints, providing listeners with a well-rounded perspective on the startup ecosystem and business insights. 

Hear from a variety of real startup founders from around the globe and with varying backgrounds, making their startup idea a reality. Learn from experts sharing their industry knowledge on venture capital, securing funding, and more on the Startup Savants podcast. 

Final Thoughts

Lizia Santos’ interview on Startup Savants helps listeners understand how her startup came to be, how she used her seemingly unrelated education and experience as an asset, and how she founded a standout company in a very mature industry.

You can find the Startup Savants podcast on Apple Podcasts, Google Podcasts, or wherever you listen to podcasts. 

Adriaan Brits

Adriaan Brits is a multi-sector analyst and business consultant with notable commentary on the S&P500. He loves to evaluate fast-movers and to be ahead of the trend.

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Adriaan Brits

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