Live commerce is a rapidly growing trend in the eCommerce industry that is revolutionizing the way brands interact with their customers. It combines the power of live video streaming and eCommerce to create a unique shopping experience. This allows customers to interact with products in real time and make purchases instantly. In this blog, we will explore what live commerce is, how it works, and the benefits it offers to businesses and customers alike.
What is live commerce?
Live commerce is an online shopping experience that leverages the power of live video streaming to showcase products and allow customers to make purchases in real time. The concept is similar to television shopping channels, where hosts showcase products and encourage viewers to call in and make a purchase. However, with live commerce, the shopping experience is entirely digital, and customers can interact with products and make purchases from the comfort of their homes.
Live commerce typically takes place on social media platforms like Facebook, Instagram, and TikTok, where brands can connect with their audiences and build a community around their products. Brands can showcase their products through live videos, interact with viewers through comments and messages, and provide real-time customer support. Customers can ask questions, get product demonstrations, and make purchases through a simple and seamless process.
How does live commerce work?
Live commerce is a simple and straightforward process that involves three main components: the host, the product, and the audience. The host is usually a brand representative or influencer who showcases the product through a live video stream. The product is displayed on the camera, and the host provides details about its features, benefits, and pricing. The audience can interact with the host through comments and messages and make purchases through a simple and secure process.
To participate in live commerce, customers need to have an account on the social media platform where the live stream is taking place. They can then join the live stream, watch the host showcase the product, and ask questions or leave comments. If they decide to purchase the product, they can do so through a link provided by the host or by following a simple checkout process within the social media platform.
If you also plan to start live commerce you can directly go live through your social media channel like Facebook Live, Instagram Live, LinkedIn Live, etc. To maximize the value of your videos, we suggest you not limit yourself to one live commerce platform.
Multistreaming your live commerce video is an effective way to expand your reach, engage with customers, and increase your chances of making a sale. You can use any third-party broadcasting software like Flutin that will multistream your content to multiple platforms simultaneously. With such software you can broadcast your live stream across multiple channels, including live commerce platforms such as Amazon and TalkShopLive, as well as social media platforms like Facebook, YouTube, and Twitch, you can provide your customers with a range of options for accessing your content.
By streaming your content to multiple networks simultaneously, you can expand your reach and connect with more customers across different platforms. This helps you to reach a wider audience and increase your chances of making a sale. It offers your customers a choice of where to watch your content. Some customers may prefer to watch on a specific platform, so giving them the option to view on multiple channels can improve their viewing experience and keep them engaged with your brand.
Multistreaming also makes it easy for your customers to share your content with others. This can increase your brand awareness and potentially lead to more sales. By making your stream shareable, your viewers can easily invite friends to join in. Thus expanding your reach and increasing your chances of making a sale.
If you are using any third-party software you can also download the live videos that will help in repurposing clips of your stream for use on other channels and can help you to continue promoting your product and reaching new audiences even after the live stream has ended.
Benefits of live commerce
Live commerce offers several benefits to businesses and customers alike. Here are some of the key advantages of live commerce:
Enhanced customer engagement
Live commerce allows businesses to connect with their audiences in a more personal and engaging way. Customers can interact with the host, ask questions, and get real-time feedback, which helps build trust and loyalty.
Live commerce has been shown to increase sales significantly compared to traditional eCommerce methods. Customers are more likely to make a purchase when they can see the product in action. This allows them to get a better sense of its features and benefits.
Live commerce is a cost-effective way for businesses to showcase their products and reach a wider audience. They don’t need to invest in expensive production equipment or pay for advertising. They can leverage the power of social media to reach their target customers.
Improved customer support
Live commerce allows businesses to provide real-time customer support. This can improve customer satisfaction and reduce the number of returns and complaints.
Increased brand awareness
Live commerce can help businesses build brand awareness and reach a wider audience. Customers who participate in live commerce are more likely to share the experience with their friends and family. This can then lead to increased exposure for the brand.
Live commerce is a game-changing trend in the eCommerce industry that offers numerous benefits to both businesses and customers. It provides an engaging and interactive shopping experience that allows customers to interact with products in real-time, ask questions, and make purchases instantly. Live commerce also enables businesses to enhance customer engagement, increase sales, improve customer support, and build brand awareness.
By leveraging the power of social media and third-party broadcasting software, businesses can maximize the value of live commerce. Ultimately reaching a wider audience across multiple platforms. As this industry continues to evolve, it will undoubtedly become an essential part of any eCommerce strategy.