Digital Marketing

Top Tools Used By Marketers In 2022

Like a ship without sails, a company that doesn’t invest heavily in digital marketing will eventually sink. Marketing your business online effectively is crucial in today’s competitive industry. Hence, employing a digital marketing tool is a must.

Promoting and selling a product or service via the internet and related digital mediums (search engines, email, mobile apps, etc.) is known as “digital marketing.” While a digital marketing agency London can aid in executing a strategy, it can’t do it all single-handedly. This is where the correct technological stack can propel your business far ahead of the competition.

Here is a list of the 8 digital marketing tools that every marketer should have in their arsenal to take their marketing plan to the next level:

1. Ahrefs

Gone are the days when people thought of SEO as a fad. Even the most technically inept 21st-century marketer is aware of the significance of online and search engine traffic.

Improve your website’s traffic with the help of Ahrefs, a powerful search engine optimization (SEO) tool. About 150 million US terms are covered, and even more from 150 other nations.

You can also check out the top pages linked to by your competitors with this helpful tool. The Content Gap analysis provides insight into how their content compares to the competition. You can also monitor the traffic travelling to your competitors’ website and determine which of their pages are the most popular with the Top Pages feature.

Having this tool on your side is crucial if you wish to set yourself up for marketing success from the get-go, as SEO and content marketing go hand in hand.

2. Yoast SEO

Yoast is an add-on for the WordPress platform’s text editing capabilities. For search engine optimisation, there is no better tool. It guides you in making decisions about the website’s content, keywords, focus, internal links, and more. Yoast also provides a readability evaluation and score to aid in the optimization process.

Yoast also updates itself in accordance with Google’s algorithm, so you can always be sure you’re utilising the most up-to-date version.

3. Google Analytics

Google Analytics is an excellent program for analyzing websites. Google Analytics is a crucial part of any modern digital marketing strategy; thus, proficiency with it is a must. You can use it to learn more about the visitors to your site and the countries they’re from. You may also find out which of your pages are the most popular. In addition, you can use Google Analytics to improve your eCommerce setup and set up goals to track conversions.

In order to promote your company in Google’s search engine results, you need to use Google AdWords. It’s based on a cost-per-click system. You can find out what keywords would work best for your content by using the Google Keyword Planner, which is part of Google AdWords. In Google AdWords, you can limit your spending to a specific amount.

If you want your products or services to appear on the search results pages of Google for targeted queries, AdWords is your best bet. To increase visits, you may either invest time and energy into improving your site’s search engine optimization, or you can bid to have your website rank on top for a specific term. Consequently, you’ll be able to pull in more serious customers.

4. Canva

Create stunning, high-quality graphics like the pros do with Canva. Canva is a great tool for improving your design workflow, whether you’re making social media graphics, call-to-action buttons, or infographics. Templates, clip art, and fonts may be found in abundance, giving you plenty of options for making your project stand out. Canva’s user-friendly interface is a result of its drag-and-drop interface for creating designs.

5. Mail Chimp

In order to automate your marketing efforts, Mail Chimp is a crucial email marketing platform. In addition to setting up an email campaign, this application also allows you to centralise all of your email connections in one place. 

Another perk of utilising Mail Chimp is that it comes with a segmentation function, which allows you to send targeted emails to certain groups of people. Postcards, landing pages, and customised adverts are all doable with this platform.

6. Hootsuite

In case you’re seeking a social media management tool, Hootsuite is your best bet. It lets you keep your content in the cloud, where any of your team members can access it at any time. This app allows you to set up a number of posts in advance, all with their own custom categories and keywords.

This tool also allows you to monitor the response to your posts on social media. Lastly, it can help determine brand conversion and return on investment.

7. Trello

Trello is a great choice if you’re searching for a content management system that will help you plan and organise the material of your digital marketing campaign. Hundreds of thousands of digital marketers around the world use it to generate, plan, and organise their online content, making it one of the most prevalent content management systems available.

The platform unites the group and makes communication much less cumbersome for all members. One card can be assigned to numerous team members, allowing them to collaborate on a single task. This can help you identify who is responsible for a post’s conceptualisation, writing, editing, publishing, and promotion.

8. Marketo

Marketo stands out as an industry-leading marketing automation software because of its ability to enhance client relationships. It helps businesses locate new clients and keep the ones they already have happy with a piece of software.

Automated, multichannel marketing efforts that are tailored to each consumer subset are another way in which businesses can strengthen their customer relationships. 

In addition, the platform may be configured to automatically initiate sales calls at optimal times, freeing up sales personnel to focus on the most promising leads. In addition, using marketing impact analytics’ pre-made dashboards and BI reporting, groups may precisely gauge the efficacy of their campaigns.

Lastly, Marketo offers an evidence-based analysis of the efficacy of your marketing initiatives. Similar to how the platform keeps track of every account and opportunity, as well as every buyer and funnel stage, the platform also includes touchpoint tracking features. Marketers can learn more about the success or failure of their campaigns with the use of advanced capabilities like attribution reporting.


Marketing in the digital sphere has the potential to be a lot of things: exciting, demanding, and gratifying. However, there is usually a great deal of procedure involved. 

By automating the tedious or difficult aspects of your digital marketing strategy, tools like these can relieve a lot of stress throughout the planning process. Once the basic procedure is out of the way, you can get back to doing what you do best: coming up with brilliant marketing initiatives that bring in new customers and keep you ahead of the pack.

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