Selling on Amazon isn’t just about listing products and hoping for clicks anymore. The marketplace moves fast, competition is fierce, and even small mistakes can cost you big. That’s where the right tools come in. From tracking sales and analyzing trends to optimizing ads and inventory, the best Amazon seller tools give you the edge – helping you work smarter, spot opportunities before they slip away, and actually enjoy the process of growing your business instead of drowning in spreadsheets. Let’s take a look at the tools that make sellers’ lives a whole lot easier.
1. WisePPC
WisePPC provides a set of tools designed to help sellers manage and understand their performance across multiple marketplaces like Amazon and Shopify. It focuses on making data more accessible, so sellers can see trends, monitor campaigns, and adjust strategies without digging through spreadsheets or switching between platforms. The platform organizes complex metrics in a way that’s easier to interpret and act on, allowing users to track sales, ad performance, and other key indicators over time.
The platform also includes features for editing and managing campaigns directly within the system. Sellers can adjust budgets, bids, and settings in bulk, analyze placement performance, and explore historical trends with charts and tables that support multiple metrics. This setup helps streamline daily operations and provides insights that inform decisions about ad spending, product promotion, and overall marketplace strategy.
Key Highlights:
- Tracks multiple metrics across campaigns and products
- Provides historical and real-time performance data
- Supports bulk edits for campaigns, ad groups, and targets
- Allows detailed filtering and segmentation of data
- Visualizes trends with charts and gradient-based highlights
- Stores long-term historical data for ongoing analysis
Services:
- Centralized analytics for multiple marketplaces
- Real-time campaign monitoring and reporting
- Bulk campaign management and adjustments
- Placement performance tracking
- Historical trend analysis with flexible charting
- Multi-account dashboard for cross-platform insights
Contact and Social Media Information:
- Website: wiseppc.com
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. Helium 10
Helium 10 provides a set of tools aimed at helping Amazon sellers manage different aspects of their business. It focuses on making product research, keyword analysis, and listing management more manageable so sellers can make sense of the data without getting overwhelmed. The platform brings together multiple functions in one place, helping sellers track product trends, monitor keywords, and organize listings more effectively.
The tools also cover operations like inventory management, review monitoring, and advertising campaign oversight. Users can access analytics to understand performance over time, monitor competitors, and make adjustments based on real-time insights. By combining these capabilities, Helium 10 provides a framework for sellers to handle day-to-day tasks while keeping an eye on growth opportunities and operational efficiency.
Key Highlights:
- Offers product and keyword research tools
- Provides listing optimization assistance
- Supports inventory and operations management
- Includes analytics and competitive tracking
- Provides tools for advertising and PPC management
- Offers some free tools for research and monitoring
Services:
- Product research with filtering and trend analysis
- Keyword research and tracking
- Listing optimization tools
- Inventory monitoring and alerts
- PPC management and advertising tools
- Review management and follow-up tools
- Analytics dashboards for sales and market trends
3. Jungle Scout
Jungle Scout offers a set of tools that help Amazon sellers understand their market and manage key aspects of their business. The platform focuses on product research, keyword tracking, and listing support, giving sellers the ability to spot trends and organize their workflow without juggling multiple applications. Users can analyze competitors, evaluate demand for different products, and keep an eye on how their own listings are performing over time.
The platform also includes tools for managing growth and operations. Sellers can monitor sales data, track product rankings, and handle customer feedback more efficiently. By combining insights from product research, keyword performance, and competitive intelligence, Jungle Scout helps sellers make informed decisions about their listings, advertising strategies, and inventory planning.
Key Highlights:
- Provides product and keyword research tools
- Tracks competitor activity and market trends
- Supports listing optimization and grading
- Includes historical data for analysis
- Offers review and feedback management
- Enables tracking of product rankings and PPC performance
Services:
- Product research and opportunity finding
- Keyword research and tracking
- Listing optimization and grading
- Competitive intelligence and market analysis
- Review management automation
- Sales and PPC analytics dashboards
- Historical data insights for planning
4. SellerApp
SellerApp provides a suite of tools designed to help Amazon sellers navigate the complexity of managing products, ads, and operations across multiple marketplaces. It focuses on giving sellers actionable insights into product performance, pricing trends, and listing quality. Users can track ASINs over time to see what’s actually selling and understand sales patterns beyond surface-level metrics. The platform combines data with automation to make day-to-day tasks more manageable, especially when scaling operations across multiple channels.
Beyond product tracking, SellerApp includes features that help sellers analyze advertising campaigns and operational efficiency. Sellers can monitor ad performance, automate rule-based campaigns, and generate customized reports to understand which actions impact their bottom line. By centralizing marketplace data, the platform allows sellers to spot trends, identify opportunities, and make informed decisions without juggling separate tools.
Key Highlights:
- Tracks ASINs and product performance over time
- Monitors pricing trends and revenue estimates
- Supports ad campaign management and automation
- Provides listing quality insights and optimization
- Centralizes multi-marketplace data
- Offers customizable reporting
Services:
- Product intelligence and research
- Amazon PPC automation and analysis
- Listing optimization and quality checks
- Multi-account dashboard and reporting
- Managed services for ad campaigns
- Enterprise solutions for marketplace intelligence
5. CamelCamelCamel
CamelCamelCamel is a tool focused on tracking Amazon product prices over time. It allows sellers and shoppers alike to see the history of pricing on millions of products, helping them identify trends and patterns. By providing detailed price history charts, users can better understand the fluctuations of products and plan their purchasing or sales strategies accordingly. The platform is especially handy for sellers who want to monitor competitors’ pricing and market trends without manually checking each product.
The service also includes customizable price alerts that notify users when a product reaches a desired price point. With browser extensions like The Camelizer, tracking and viewing price history becomes more seamless, integrating directly into the Amazon shopping experience. While primarily known for price monitoring, CamelCamelCamel provides insights that can assist sellers in decision-making regarding inventory, promotions, and competitive pricing strategies.
Key Highlights:
- Tracks Amazon product prices over time
- Provides detailed price history charts
- Offers customizable price drop alerts
- Browser extension for easy access and tracking
- Supports multiple Amazon marketplaces
Services:
- Price history tracking
- Price drop notifications
- Browser-based chart display
- Popular product tracking
- Category-based deal listings
6. ZonGuru
ZonGuru is a platform that provides a range of tools to support Amazon sellers at different stages of their business. The software focuses on giving sellers access to actionable data, whether they’re looking to identify promising products, optimize their listings, or monitor customer engagement. With tools that track product performance and alert sellers to important changes like reviews or listing hijacks, it aims to help sellers stay on top of their Amazon operations without having to manually check everything. The platform also incorporates AI-based features to assist with listing optimization, adapting to shifts in Amazon’s algorithms.
In addition to product and listing insights, ZonGuru provides features to manage customer communication and uncover growth opportunities. Sellers can generate reports that highlight potential improvements, track competitors, and make more informed decisions about product strategy. The interface is designed to simplify complex data, making it easier to interpret and apply. Overall, ZonGuru combines research, monitoring, and optimization functions into a single workflow for those managing Amazon businesses.
Key Highlights:
- AI-assisted listing optimization
- Product performance tracking
- Alerts for reviews and listing changes
- Tools for customer communication
- Market research and growth opportunity reports
Services:
- Product research and niche identification
- Listing optimizer tools
- Review and listing monitoring
- Growth reports and analytics
- Customer engagement tools
7. Keepa
Keepa is a tool that focuses on tracking price history and monitoring products on Amazon. It provides sellers with detailed charts showing how prices have changed over time, which can be useful for spotting trends or planning pricing strategies. The platform covers a huge number of products across multiple categories and offers the ability to set alerts for price drops, making it easier to keep track of items that matter for your business. Many sellers find the historical data helpful for understanding the market behavior of different products before making decisions on sourcing or promotion.
Beyond tracking prices, Keepa also includes browser extensions and mobile apps to give sellers access to data wherever they are. Alerts can be customized to notify users of changes in price or availability, which can support timely adjustments in selling strategy. While Keepa is largely centered on data and monitoring, it can serve as a reference point for evaluating product performance over time and spotting opportunities in the marketplace.
Key Highlights:
- Price history tracking for Amazon products
- Price drop alerts via email or notifications
- Monitoring of millions of products across categories
- Browser extensions for quick access
- Mobile apps for Android and iOS
Services:
- Product price tracking and monitoring
- Historical price charts
- Custom alerts for price and availability changes
- Integration with browsers for easy reference
- Mobile application for on-the-go monitoring
8. Viral Launch
Viral Launch offers a suite of tools aimed at helping Amazon sellers with various stages of their business, from finding products to optimizing listings. The platform focuses on providing insights that can guide decisions on product selection, keyword strategy, and overall market opportunities. Sellers can use the data to better understand demand, competition, and potential gaps in the marketplace, which can influence both what products to sell and how to position them effectively. The interface is designed to let users explore product ideas and track performance without needing multiple separate tools.
In addition to research capabilities, Viral Launch provides features for listing optimization and tracking keywords over time. This helps sellers adjust their content and strategies based on what is performing well and what the market is searching for. The platform also supports monitoring competitors and assessing trends, which can inform pricing, inventory, and marketing decisions. Overall, it serves as a resource for sellers who want to combine product data, keyword insights, and performance tracking in one place.
Key Highlights:
- Product research tools for idea generation
- Keyword tracking and analysis
- Competitor monitoring features
- Listing optimization support
- Market trend insights
Services:
- Product discovery and validation
- Keyword research and tracking
- Listing performance analysis
- Competitor intelligence
- Trend monitoring and market insights
9. Keyword Tool
Keyword Tool provides a way for Amazon sellers to explore what buyers are actually searching for online. Instead of relying on assumptions, sellers can see long-tail keyword suggestions that reflect real user queries. The tool pulls data from multiple platforms, including Amazon, and allows users to filter by language and country. This helps sellers identify terms that might be relevant for product listings, descriptions, and advertising campaigns. The interface is designed to make it easy to generate hundreds of keyword ideas quickly, giving sellers a foundation for content and marketing strategies.
Beyond just keyword generation, the platform supports tracking and analyzing keyword trends over time. This can inform how sellers adjust their listings or ad campaigns to better match current demand. Users can also compare keywords and see variations that might be more effective in reaching potential customers. It’s a practical tool for anyone looking to align their product information with the actual search behavior of Amazon shoppers.
Key Highlights:
- Generates long-tail keywords from Amazon and other platforms
- Supports multiple languages and countries
- Provides keyword suggestions based on real user search behavior
- Tracks keyword trends over time
- Offers a straightforward interface for fast research
Services:
- Keyword research for product listings
- Content optimization guidance
- Search trend tracking
- Keyword comparison and analysis
- API access for automated keyword data retrieval
10. FeedbackWhiz
FeedbackWhiz focuses on helping Amazon sellers manage their customer feedback and product reviews efficiently. The platform provides tools to monitor reviews, track seller metrics, and set up automated email campaigns that engage buyers after a purchase. By keeping track of feedback in one place, sellers can quickly respond to issues, understand customer sentiment, and maintain a clear picture of their store’s performance. The system also supports tracking important metrics like order defects and late shipments, helping sellers stay on top of Amazon’s performance standards.
The platform goes beyond feedback management by offering insights into overall business performance. Sellers can analyze patterns in reviews and ratings to identify potential product improvements or trends in buyer behavior. This kind of data can help inform listing adjustments, marketing strategies, and operational decisions, making it a useful tool for maintaining consistency and improving customer experience.
Key Highlights:
- Centralized dashboard for customer feedback and reviews
- Automated email campaigns for post-purchase engagement
- Performance tracking of seller metrics
- Review monitoring to identify trends and potential issues
- Insight into customer sentiment and satisfaction
Services:
- Feedback and review management
- Automated buyer email follow-ups
- Order and performance metric tracking
- Analytics on review trends
- Reporting tools for store performance
11. SellerSprite
SellerSprite is a platform that helps Amazon sellers make sense of market data and turn it into actionable insights. The tool combines product research, keyword intelligence, and competitor analysis in one place, aiming to simplify the decision-making process. Sellers can explore niches, track sales trends, and identify potential opportunities with detailed data on pricing, reviews, and best-seller rankings. The platform also allows for multi-dimensional product analysis, so sellers can compare variations, evaluate competitors, and model potential profits before committing to inventory.
Beyond research, SellerSprite offers tools to monitor listings and market signals in real time. Alerts for rank changes, stock issues, and listing suppressions help sellers act quickly to maintain performance. The browser extension brings much of the platform’s functionality directly to Amazon pages, providing instant context for keywords, trends, and competitor activity. By keeping both high-level trends and granular details accessible, SellerSprite gives sellers a structured way to manage operations and respond to the market efficiently.
Key Highlights:
- Multi-dimensional product research and category insights
- Keyword intelligence and reverse ASIN analysis
- Competitor tracking and market trend monitoring
- Real-time alerts for listing changes and performance shifts
- Browser extension for on-page Amazon insights
Services:
- Product research and opportunity analysis
- Keyword research and ranking tracking
- Competitor performance evaluation
- Listing monitoring and alerts
- Profitability modeling and pricing guidance
12. RepricerExpress
RepricerExpress is a tool designed to help Amazon sellers manage pricing across their inventory automatically. It monitors competitor prices and adjusts your listings based on rules you set, aiming to keep products competitive while staying within your target profit range. The platform works across multiple Amazon marketplaces, making it flexible for sellers who operate internationally. It also provides safeguards to prevent prices from going outside pre-set boundaries or Amazon’s limits, helping to avoid accidental losses or de-listings.
The software offers features like Safe Mode for testing repricing rules without affecting live listings, and real-time updates to respond quickly to market changes. Sellers can set minimum and maximum prices for each product and choose automated strategies for different situations, such as clearing slow-moving stock or reacting to Buy Box opportunities. By automating these adjustments, sellers can maintain more consistent pricing and reduce the manual effort required to stay competitive on Amazon.
Key Highlights:
- Automated repricing based on competitor tracking
- Supports multiple Amazon marketplaces
- Minimum and maximum price boundaries per product
- Safe Mode for testing pricing rules
- Real-time updates and alerts for price changes
Services:
- Price monitoring and automated adjustments
- Buy Box strategy and tracking
- Profit margin management
- Marketplace-specific repricing
- Account setup assistance and support
13. ProfitGuru
ProfitGuru is a research and analytics platform aimed at helping Amazon sellers make informed decisions about products, keywords, and competitors. It allows sellers to explore product databases, analyze market demand, and track keywords to uncover potential opportunities for growth. The platform also offers insights into brands, suppliers, and competitor strategies, which can help sellers refine their sourcing and marketing plans. Whether you are testing a new niche or managing an existing portfolio, ProfitGuru provides tools to support a data-driven approach to selling on Amazon.
The platform covers different selling models including wholesale, private label, and online arbitrage. Sellers can use features like sales estimators, bulk analysis, and FBA calculators to assess profitability and plan inventory. Other tools, such as Reverse ASIN Lookup and Suggested Keywords, help identify the terms competitors rank for and expand keyword strategies. With these capabilities, sellers can research efficiently and make operational decisions with clearer insights rather than relying on guesswork.
Key Highlights:
- Product database for discovering opportunities
- Brand and supplier insights
- Keyword tracking and Reverse ASIN lookup
- Sales estimation and FBA calculations
- Bulk analysis for multiple products
Services:
- Product research and market analysis
- Competitor insights and keyword intelligence
- Inventory and pricing assessment
- Wholesale and private label support
- AI-driven suggestions for product and keyword strategy
14. Seller Snap
Seller Snap is all about taking the stress out of pricing on Amazon (and Walmart, too). Instead of manually adjusting prices every time a competitor changes theirs, this tool uses AI to do it for you. It looks at things like competitor behavior, sales trends, fees, and your profit goals, and then tweaks your prices in real time. It’s like having a pricing assistant that never sleeps.
But it’s not just about repricing. Seller Snap also gives you insights into your inventory and ads, so you can make smarter decisions about restocking or running promotions. You can even manage multiple stores from one dashboard, which is a huge time-saver if you’re juggling more than one account. The system lets you customize strategies too – so whether you’re trying to win the Buy Box, protect your margins, or just keep everything running smoothly, you’ve got control. And because it tracks key metrics like CTR, ACOS, and RoAS alongside your pricing, you can actually see what’s working and where you might need to tweak things.
Key Highlights:
- AI-powered repricing for Amazon and Walmart
- Real-time competitor and market analysis
- Inventory and replenishment insights
- Multi-store management
- Advertising performance tracking
Services:
- Automated pricing adjustments
- Custom repricing strategy creation
- Profit margin protection and monitoring
- Store and SKU performance analytics
- Integration with Amazon and Walmart marketplaces
Conclusion
Wrapping up, navigating the world of Amazon selling can feel like juggling a dozen things at once – inventory, pricing, listings, ads, and all the little details in between. The tools we’ve looked at aren’t magic wands, but they do take a lot of the busywork off your plate. From repricing tools that respond in real time to AI assistants that help spot trends and opportunities, these platforms let you focus on the parts of your business that actually need your attention.
The key takeaway is that having the right tools doesn’t replace strategy – it enhances it. Each seller will have different needs, whether you’re running a small private label operation or managing a large-scale wholesale business. Experimenting with a few of these tools, understanding how they fit into your workflow, and tweaking your approach along the way can make the day-to-day grind a lot smoother. In the end, it’s about working smarter, not harder, and keeping a little breathing room in a marketplace that’s constantly moving.
