A recent statistic revealed by PR Newswire in 2021 says that 50% of users consider web design a principal factor in creating an impression about any business. But how to create an engaging website successfully to enlighten your brand value and image? Trends are good to go! In this blog, I will discuss the top 8 web designing trends to follow in 2023.
Yes, people are almost running after trends, and I am sure you won’t deny the fact. A trend is a summarised behavior of a particular community or culture that keeps changing. Your job is to stay aligned with those vogues, being a part of the digital world.
8 Web Designing Trends to Follow | 2023
Web designing trends positively impacts your relationship with your customers. A perfect blend of technology with interactive web design and development makes your website futuristic. Whatever we showcase through web elements and designs reflects our values and ideas; and lets your website speaks a visual language. I have assembled a list of my favorite trends that fits categorically well in your business niche.
So, let’s commence the list in 3…2..1!
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Metaverse
Let’s start with the most dominant one in town, Metaverse. You open a news channel or Instagram; Metaverse is everywhere. It brings the real-world feels and ultra heights of technologies altogether to make users experience the cohesive digital space.
But wait! There are more reasons to fall for Metaverse. It gives your users a completely interactive digital space, adding to your website’s visual language. Metaverse has affected every tiny element, from cursors to text and graphical illustrations. Some popularly created Metaverse effects are; grainy, immersive, and floating.
I personally like flat-illustrated overlaid frames and text elements. Moreover, using Metaverse is like staying on the safe side of technology, as it is not going to disappear anytime soon.
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Text-Based Website Designs
A relatively new trend, but rising like no other in recent years!
Hand lettering is all set to bring revolution in 2023; I mean, you never know, right? Another reason why web designers emphasize text-based designs is to develop more originality in the website. Expert web designer always wants to have their own touches to the designs, and this trend allows them to do so.
Kudos!
There are multiple ways and aspects to approach this trend and add your essence. Moreover, using the custom typeface gives you complete control over your website, enabling you to convey your values to prospects.
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Virtual Reality
The global virtual reality market is expected to reach $26.9 billion dollar by 2027. Virtual reality (VR) is paving the way for a bright tech-future. It has begun gaining traction in the digital world due to the pandemic. During those tough times, VR was used to avoid unnecessary gatherings.
The technology assisting VR is evolving each and every day, and designers are embracing it more than ever before. From building a strong brand identity to removing language barriers, VR is ruling.
Gen Z is accepting the virtual world where objects feel real and give realistic experiences.
Over and above everyone else. Have you seen the 360° view on Google maps?
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3D Designs
A 3D design on your website allows you to position elements using the x, y, and z-axis. You can see graphics demonstrating depth but no movements. 3D elements are not new to the graphic industry but gained designers’ attention recently.
Of course! A 3D design stands out from a flat one and allows you to experience immersive experiences. There is a beautiful connection between emotions and senses, and the 3D can crack it amazingly, providing tactility.
Cut-outs and colors add soul to the 3D designs and save them from falling apart. Make sure to use them wisely.
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Counter Bold Colors
Since I mentioned colors being imperative to your 3D elements. Let me take this opportunity to highlight the use of bold colors. Working with bold colors can make or break your impression, so it’s risky.
It’s a game to create the right feel for the visitors. Bright and vibrant visuals enable visitors to stay longer on your website. Visual disrupters can be a banding element but can be an uncommon choice of color.
Bold hues, a light splash of bright colors, or dark shades, you must know to strike the perfect balance to level up your game. At the same time, don’t let those bold colors overwhelm your website.
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Split Screen Designs
It’s exciting and engaging too. Yes, it suits best on websites where you want to convey a piece of information by not compromising the attractive part. The split-screen layout has the following components;
- Clean typography
- Bold use of white space
- Contrast and colors
- Collective elements
- Ultra-fine transitions
Designers usually execute split designs to bring their visitors an eye-catching experience and clarity. The best part is; it’s comparatively effortless to incorporate the elements of a split design on the website.
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Brutalism
Are you inspired by pop-punk culture? Or want to create a website reflecting the same?
There is an extreme use of animation that may or may not please your website visitors and the cursor of every designer. It’s risky, raw, and rugged! Using the “Raw” elements on the website, colossal cursors, subtle colors, and hovers are designers’ favorites.
Brutalism is rough but signifies frivolity. If you want to showcase something mindblowing, brutalism is worth exploring. It may not suit every brand out there, but it captures the essence of your values and transmits it to the users.
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Minimalism
If you are the kind of person who loves to cut unnecessary crap, I suggest you add minimalism to your website. No unwanted tabs, buttons, or elements. Even the colors are light and (not mandatorily soothing to your eyes) in contrast to only 2-3 subtle shades.
It allows users to focus on the essential elements of the website, promoting a clean and fancy look. The minimalistic designs are usually easy to create and navigate. The website has plenty of space, giving a peaceful feel, a sense of sophistication, and professionalism.
Final Words
There are no particular designs to dominate the digital world universally. They keep changing with the latest technologies and humans’ likes and dislikes. At the same time, design trends are constantly shifting from parallax scrolls to leaving a bit to be caught by the upcoming trends.
