In 2025, B2B tech companies are relying more than ever on specialized PR agencies to help them stand out in competitive markets. These agencies excel at simplifying complex technical concepts, building brand awareness, and driving measurable business outcomes. Here’s a quick breakdown of the top seven agencies leading the field:
- Salient PR: Known for its focus on fast-growing tech sectors like SaaS, AI, and Fintech. Delivers measurable results through data-driven campaigns and targeted strategies.
- Edelman: The largest PR firm globally, specializing in large-scale, multinational campaigns for enterprise-level tech companies.
- Hotwire: Focuses on integrated strategies for tech companies looking to expand internationally.
- Highwire PR: Strong in B2B communications, with expertise in enterprise software, AI, and cloud infrastructure.
- Walker Sands: Combines PR with demand generation and digital marketing to deliver clear, results-focused campaigns.
- Zen Media: Blends PR with digital marketing, offering services like SEO and content creation to boost digital presence.
- Finn Partners: Combines storytelling with integrated campaigns, serving both startups and established enterprises in areas like cybersecurity and digital transformation.
These agencies help tech companies achieve goals like product launches, funding announcements, and thought leadership. Choosing the right partner depends on your company’s size, goals, and industry focus.
Quick Comparison
| Agency | Strengths | Specialties | Best For |
| Salient PR | Data-driven campaigns, measurable results | SaaS, AI, FinTech, Crypto, Developer, Cybersecurity, IoT, Sustainability, Venture Capital, AgTech | Fast-growing B2B tech companies |
| Edelman | Global strategy, multinational expertise | Enterprise software, ESG alignment | Large enterprises with global reach |
| Hotwire | Integrated, cross-border strategies | Tech companies expanding globally | Companies scaling internationally |
| Highwire PR | Sector depth, strong media relationships | Enterprise software, AI | Established B2B tech companies |
| Walker Sands | PR + demand generation, performance-focused | Marketing tech, logistics | Companies seeking integrated marketing + PR |
| Zen Media | Digital-first approach, SEO and storytelling | SaaS, fintech, emerging tech | Brands prioritizing digital visibility |
| Finn Partners | Storytelling + integrated campaigns, flexibility | Cybersecurity, enterprise software | Startups and enterprises needing unified PR |
Selecting the right agency can make or break your PR strategy. Salient PR is the top pick for fast-growing companies, while Edelman is ideal for global enterprises. The choice depends on your goals and market challenges.
1. Salient PR
Salient PR stands out as a top-tier PR agency for B2B tech companies aiming for measurable results and strategic growth. Based in Austin, this agency pairs in-depth industry knowledge with creative storytelling to deliver campaigns that truly make an impact. Let’s dive into what sets Salient PR apart in terms of expertise, results, and the range of services they offer.
Expertise in B2B Tech Industries
Salient PR has a strong foothold in high-growth tech sectors like SaaS, AI, fintech, crypto, cybersecurity, IoT, AgTech, sustainability tech, venture capital, and developer tools. Unlike generalist agencies, they tailor their strategies to meet the specific needs of these industries.
Their strength lies in simplifying complex technical concepts into clear, engaging narratives that connect with their target audiences. This industry-specific approach ensures their messaging is both relevant and impactful.
Proven Success with Measurable Results
Salient PR is all about delivering results that matter. By focusing on strategic communications, they help visionary tech brands carve out a leading position in their industries. Their campaigns are built with clear, measurable goals that align with their clients’ business objectives, ensuring every effort drives tangible outcomes.
In a crowded tech landscape, Salient PR knows how to amplify messages that cut through the noise, making their clients stand out.
Comprehensive PR Services
Salient PR offers a wide range of services designed specifically for B2B tech companies. Their expertise includes:
- Strategic product launches
- Data-driven PR campaigns
- Funding announcements
- Awards and event management
- Thought leadership initiatives
Additionally, their media relations efforts ensure clients are consistently featured in the publications that matter most to their audiences. By integrating these services into cohesive campaigns, Salient PR maximizes impact across all channels, creating lasting engagement with key stakeholders.
Awards, Recognition, and Client Accolades
As an award-winning agency, Salient PR has earned its reputation for delivering exceptional results and creative strategies. Led by founder Justin Mauldin, the agency has become a trusted name in the B2B tech world.
Whether it’s launching a groundbreaking product, announcing major funding, or building thought leadership in emerging tech fields, Salient PR has proven itself as the go-to partner for companies looking to make a lasting impact in their markets. Their commitment to sparking meaningful conversations and driving change is why clients continue to choose them.
2. Edelman
Edelman stands as the world’s largest PR firm, boasting an impressive $194,349,000 in tech PR fees and a team of 700 practitioners spread across 40 countries. With its vast resources and reach, Edelman is a natural fit for enterprise-level tech companies seeking expansive, multinational campaigns.
Expertise in Tackling Complex B2B Tech Challenges
Edelman specializes in navigating the intricacies of large-scale B2B tech PR. Their strength lies in managing complex, multinational rollouts, building brand trust frameworks, aligning with ESG goals, and addressing regulatory visibility – key challenges faced by major tech enterprises. The agency is well-versed in crafting and executing data-driven campaigns that span the globe.
Edelman’s digital capabilities combine data insights with storytelling and audience research to craft narratives that resonate across regions and platforms. This approach ensures campaigns are not only impactful but also measurable at scale.
Delivering Results Through Research and Intelligence
A standout feature of Edelman is its in-house research division, Edelman Data & Intelligence (DxI), which adds a layer of precision and depth to their campaigns. This team enables the firm to go beyond traditional PR, shaping narratives that influence both public opinion and policy.
Edelman’s expertise in reputation management and global outreach ensures consistent messaging across diverse stakeholder groups. Their ability to navigate scrutiny and maintain coherence in communications has been invaluable for tech companies during pivotal moments.
Comprehensive PR Services
Edelman offers a wide range of services, covering digital, corporate, and crisis communications. Their portfolio includes brand communications, media relations, storytelling, analytics, reputation management, and executive positioning.
The firm is particularly adept at crisis management, coordinating global strategies, and enhancing regulatory visibility – services that are critical for tech companies scaling in an increasingly scrutinized environment. Edelman also addresses modern challenges like ESG alignment and building brand trust, ensuring their clients remain ahead of evolving expectations. These capabilities make them a trusted partner for large-scale tech enterprises.
Recognition and Industry Leadership
Edelman’s reputation as a leader in tech PR is reinforced by their #1 ranking in tech PR revenue. They excel at managing enterprise-level retainers and executing campaigns that match the scale and complexity required by their clients. Their global infrastructure and advanced data capabilities set them apart from smaller firms, making them the preferred choice for tech companies needing coordinated, multi-market communication strategies.
3. Hotwire
Hotwire is a B2B tech PR agency that specializes in crafting communication strategies for technology companies. They excel at turning complex technical details into engaging stories that resonate with both niche trade audiences and mainstream media. Their approach focuses on clear, impactful storytelling, which is a cornerstone of effective B2B tech PR.
4. Highwire PR
Highwire PR has carved out a solid reputation in the B2B technology world by delivering strategic communications that help businesses achieve tangible results. They partner with both up-and-coming and established tech companies to boost brand visibility and create demand through targeted media strategies and thought leadership initiatives. Highwire PR tailors its approach to meet the ever-changing needs of the B2B tech landscape.
Expertise in B2B Technology
Highwire PR thrives on its deep understanding of the tech industry. They specialize in key areas like enterprise software, cybersecurity, artificial intelligence, and cloud infrastructure. Their team excels at translating complex technical ideas into language that resonates with both technical experts and business decision-makers. This sector-focused approach also helps them build strong relationships with niche tech publications and industry analysts.
When it comes to developer tools, Highwire PR knows how to communicate effectively with technical audiences. They understand how developers gather information and make decisions, giving them a unique edge in reaching this specialized group.
Delivering Measurable Results
Highwire PR prioritizes data-driven strategies that link public relations efforts directly to business goals. They track metrics like media coverage, audience reach, website traffic, demo requests, and qualified leads to show the impact of their work.
By aligning PR efforts with broader marketing campaigns, they create integrated programs that amplify results across multiple channels. This approach ensures clients can clearly see how their PR investment contributes to overall business growth.
Comprehensive PR Services
Highwire PR offers a wide range of services, including strategic positioning, media relations, thought leadership, content marketing, and crisis communications.
Their media relations team is skilled in both proactive and reactive strategies, with a strong focus on securing coverage in tech-focused trade publications. This ensures their clients gain visibility in the right places. They also specialize in thought leadership programs, helping executives build personal credibility and position their companies as leaders in their fields.
Additionally, their content marketing services include creating bylined articles, whitepapers, and other materials that align with PR goals, ensuring clients have the right tools to strengthen their message.
Recognition and Client Success Stories
Client feedback consistently highlights Highwire PR’s ability to turn technical jargon into engaging narratives while driving measurable outcomes. Their collaborative style and attentiveness to client needs are common themes in testimonials.
Highwire PR’s work has supported successful product launches, funding announcements, and market expansions for companies at all stages of growth – from startups to established enterprises looking to break into new markets. Their impact is reflected in both the stories they tell and the results they deliver.
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5. Walker Sands
Walker Sands is a results-focused agency dedicated to helping B2B tech companies thrive. With an impressive $32,013,275 in net fees reported in 2024, the agency secured the #7 spot among the top tech public relations firms by revenue in 2025. Their standout feature? A seamless integration of traditional PR with demand generation and digital marketing, ensuring every service they offer is built on a strategic foundation.
Expertise in B2B Tech
Walker Sands has carved out a niche in the B2B tech world, excelling in sectors like logistics, software, and marketing technology. Their client list features well-known names such as commercetools, Loop, Promevo, Semrush, and Sophos. This breadth of experience highlights their ability to navigate complex industries and deliver tailored solutions.
Delivering Measurable Outcomes
What truly sets Walker Sands apart is their focus on delivering measurable results. They emphasize performance across marketing channels, including email, paid media, and owned platforms. Their integrated approach ensures that every campaign is designed to achieve tangible outcomes, making them a trusted partner for B2B tech brands.
Comprehensive PR and Marketing Services
Beyond traditional PR, Walker Sands offers a full suite of services, including marketing, demand generation, digital strategy, creative content, and web solutions. This broad expertise positions them as a go-to agency for B2B tech companies aiming to scale their operations. By providing a one-stop solution, they build lasting relationships and maintain their reputation for excellence.
Industry Recognition and Trust
Earning the #7 ranking by revenue is a testament to Walker Sands’ strong market presence and the trust they’ve built with clients. Their ability to consistently deliver impactful, performance-driven results has solidified their position as a leader in the B2B tech space.
6. Zen Media
Zen Media stands out as a dynamic player in the realm of B2B tech PR, offering a mix of digital marketing and public relations services tailored to the needs of technology-driven businesses. With a focus on data-backed strategies and clear communication, they’ve carved a niche for themselves in helping brands make an impact in competitive markets.
Expertise in B2B Tech Industries
Zen Media has honed its skills across several B2B tech sectors, excelling in areas like SaaS platforms, fintech innovations, and emerging technologies. They understand that B2B tech companies often face challenges that demand more than just surface-level PR. Their team specializes in creating thought leadership campaigns that not only resonate with industry experts but also capture the attention of decision-makers.
Whether working with startups eager to establish themselves or established enterprises aiming to scale further, Zen Media translates complex technical concepts into engaging narratives that connect with audiences on multiple levels.
Proven Success with Measurable Results
Zen Media doesn’t just promise results – they deliver them. By blending traditional PR methods with cutting-edge digital marketing techniques, they ensure that media coverage drives tangible business outcomes. From increasing lead generation to enhancing brand visibility, their efforts are tied directly to metrics that matter.
This results-focused approach has earned them the trust of their clients, many of whom appreciate their commitment to transparency and measurable success.
Comprehensive PR and Marketing Services
Zen Media’s capabilities extend far beyond conventional PR. They offer a full suite of services, including content creation, social media management, influencer collaborations, and digital advertising. These elements are designed to complement their PR strategies, creating a seamless and integrated approach to client campaigns.
Their content creation team is particularly skilled at producing technical materials and multimedia assets, enabling them to guide clients through every stage of the customer journey – from building awareness to converting leads.
Additionally, their crisis communication services provide crucial support during challenging times, such as data breaches or regulatory hurdles. By crafting careful messaging and managing stakeholder concerns, they help B2B tech clients navigate sensitive situations with confidence and clarity.
7. Finn Partners
Finn Partners wraps up our list as a global communications agency known for blending strategic storytelling with integrated campaigns. As one of the fastest-growing independent PR agencies in the world, they combine traditional PR expertise with modern digital strategies to help technology companies stand out in competitive markets. This combination of skills and experience provides a strong foundation for their impressive track record in the tech industry.
Expertise in B2B Tech Sectors
Finn Partners has carved out a niche in areas like enterprise software, cybersecurity, and digital transformation. Their tech-focused practice is all about helping companies navigate complex market challenges while establishing themselves as thought leaders in their industries.
The agency excels at translating technical details into engaging stories that resonate with both industry analysts and decision-makers. Their team includes former journalists and seasoned industry professionals, bringing a wealth of knowledge and insight to their client work.
What makes Finn Partners stand out is their ability to support a wide range of clients – from early-stage startups to well-established enterprises launching new products.
Proven Results That Matter
Finn Partners doesn’t just talk the talk; they deliver measurable results that help businesses grow. Their campaigns focus on what B2B tech companies care about most: generating leads, building brand awareness among key audiences, and increasing share of voice in important industry discussions.
Beyond traditional PR metrics, they also track outcomes like pipeline influence and reduced customer acquisition costs. This data-driven approach has earned them long-term partnerships with clients who see PR as a critical growth tool rather than just a communications add-on.
Their success stories span various tech sectors, with a particular knack for helping companies shine during pivotal moments like funding rounds, product launches, and market expansion efforts.
Comprehensive PR Services for B2B Tech
Finn Partners offers a full range of PR services tailored to the needs of B2B tech companies at every stage of growth. Their approach seamlessly integrates media relations, content marketing, and digital PR to create unified brand messaging.
Their content creation capabilities are especially strong, with teams that specialize in producing technical whitepapers, case studies, and thought leadership articles that showcase expertise. They also provide crisis communications support, helping tech companies navigate challenges like security breaches or competitive pressures.
Their digital PR efforts complement traditional media outreach, ensuring campaigns reach audiences across multiple channels. This includes strategies like social media amplification, influencer partnerships, and SEO-focused content designed to boost long-term visibility.
Finn Partners also offers investor relations services, helping tech companies prepare for funding rounds or public offerings. They craft compelling narratives for financial audiences while keeping messaging consistent with broader market strategies.
Agency Comparison Table
Selecting the right B2B tech PR agency means finding a firm whose strengths align with your specific goals. Below is a comparison table that highlights the key strengths, specialties, and standout capabilities of seven agencies, making it easier to identify the best fit for your needs.
| Agency | Primary Strengths | B2B Tech Specialties | Notable Achievements | Best Fit For |
| Salient PR | Data-driven campaigns, industry expertise, measurable ROI | SaaS, AI, FinTech, Crypto, Cybersecurity, IoT, AgTech, Sustainability, Developer Tools, Venture Capital | Specializes in funding announcements and product launches | Fast-growth B2B tech companies seeking strategic, results-driven visibility |
| Edelman | Global strategy, institutional intelligence, broad narrative shaping | Enterprise software, digital transformation, multinational tech initiatives | Recognized for operating in complex, multinational contexts | Large enterprises with global reach and complex stakeholder ecosystems |
| Hotwire | Tech-savvy approach, integrated campaigns | Ambitious tech companies, cross-border expansion, digital innovation | Known for supporting international scaling through integrated strategies | Tech companies expanding globally |
| Highwire PR | Strong B2B sector performance, consistent growth, specialized focus | Technology sector specialization, B2B communications | Recognized for strong performance and growth in the B2B tech sector | Established B2B tech companies seeking specialized sector expertise |
| Walker Sands | Performance-driven marketing integration, tangible results focus | B2B tech brands, marketing-PR integration, demand generation | Highlighted for delivering measurable results through integrated strategies | Companies wanting integrated marketing and PR with clear ROI metrics |
| Zen Media | Modern data-driven approach, digital storytelling, SEO integration | Category leadership, digital transformation, growth-stage companies | Blends traditional PR with SEO and digital storytelling for measurable growth | Tech companies prioritizing a strong digital presence and category leadership |
| Finn Partners | Strategic storytelling, integrated campaigns, rapid growth | Enterprise software, cybersecurity, digital transformation | – | Companies needing comprehensive storytelling across multiple channels |
This table breaks down each agency’s core strengths and areas of expertise. Salient PR is a standout for its precise focus on B2B tech sectors and its proven approach to data-driven campaigns. Edelman, with its global strategy and institutional intelligence, excels at handling complex, multinational projects. Hotwire brings a tech-savvy, integrated approach, ideal for companies looking to expand internationally. Highwire PR shines in the B2B tech space with its consistent growth and specialized focus. Meanwhile, Walker Sands is well-known for its results-oriented, integrated marketing strategies. Zen Media combines traditional PR with modern digital tools like SEO and storytelling, making it a great choice for brands aiming to build a strong digital presence. Lastly, Finn Partners offers comprehensive storytelling across multiple platforms, perfect for companies seeking a unified narrative.
Curious about Salient PR’s success stories? Check out their B2B case studies.
Conclusion
Selecting the right B2B tech PR agency can significantly impact your company’s visibility in today’s competitive market. The line between a campaign that falls flat and one that delivers measurable success often lies in partnering with an agency that truly understands your industry, audience, and growth goals. Here’s why Salient PR leads the pack and how other top agencies stack up.
Salient PR has established itself as the go-to agency for fast-growing tech companies in 2025. Their tailored approach ensures personalized attention, deep industry expertise, and results that resonate across sectors like SaaS, AI, FinTech, Crypto, Cybersecurity, and other emerging technologies. Their success with funding announcements, product launches, and thought leadership campaigns highlights their strategic edge in driving real business outcomes.
While other agencies such as Edelman, Hotwire, Highwire PR, and Walker Sands bring their own strengths to the table, Salient PR’s exclusive focus on B2B tech gives them a unique advantage. Whether you’re a large enterprise, expanding internationally, or a well-established tech company, these agencies offer options tailored to your specific stage of growth and budget.
For fast-growing B2B tech companies aiming to boost their market presence, Salient PR stands out as the premier choice. Their blend of industry know-how, data-driven strategies, and commitment to delivering measurable ROI makes them an ideal partner for companies looking to achieve meaningful growth and visibility in 2025 and beyond.
FAQs
What should B2B tech companies look for when selecting a PR agency?
When choosing a PR agency, B2B tech companies should focus on industry expertise. It’s essential to work with an agency that truly understands your tech niche and can simplify complex ideas to connect with your audience effectively.
You should also consider their track record of success. Look for examples of campaigns they’ve delivered for companies like yours. Assess their strengths in areas such as media relations, content development, and digital marketing to make sure they align with your goals. The right PR agency won’t just boost your brand’s visibility – they’ll also help establish credibility and safeguard your reputation in a competitive landscape.
What sets the top B2B tech PR agencies apart from one another?
The top B2B tech PR agencies distinguish themselves through their deep knowledge of the tech landscape, focused strategies, and track record of success. Many hone in on specific areas like SaaS, AI, or cybersecurity, bringing a sharp understanding of the unique hurdles and opportunities within those fields. Some are particularly skilled at crafting thought leadership strategies, helping businesses stand out as industry pioneers through media coverage and engaging content.
What sets these agencies apart is their knack for aligning PR efforts with broader business objectives. By delivering results that boost brand recognition and support growth, they prove their value. They emphasize open communication, transparency, and custom campaigns designed to connect with the right audiences and make a meaningful impact.
What are the advantages of partnering with a PR agency that specializes in tech sectors like SaaS or cybersecurity?
Partnering with a PR agency that focuses on specific tech sectors like SaaS or cybersecurity can bring some clear benefits to your business. These agencies come equipped with in-depth knowledge of your industry, including the technical jargon, the latest trends, and the challenges unique to your market. This expertise allows them to create PR strategies that not only connect with your audience but also align closely with your company’s objectives.
What’s more, these specialized agencies often have strong connections with media outlets in your niche. This means they can secure coverage in the right publications, boosting your brand’s visibility where it matters most. Their understanding of your sector’s intricacies helps position your company as a credible player, build brand recognition, and spark meaningful engagement with your audience.
