Vietnam is quickly becoming a fintech powerhouse in Southeast Asia. With a tech-savvy population and high smartphone penetration, digital finance is transforming how Vietnamese people bank, invest, and spend. In this article, we explore the top fintech apps in Vietnam, including fintech apps with most users in Vietnam, and highlight which fintech apps are leading in Vietnam in 2025.
Why Fintech Apps Are Gaining Traction in Vietnam?
Fintech apps are booming due to several key factors:
- Over 70% smartphone penetration (Statista, 2024)
- Growing middle class with rising financial literacy
- Government support for cashless payments (State Bank of Vietnam)
- A young population open to digital innovation
Personal insight: As someone who has lived and worked in Ho Chi Minh City since 2017, I’ve seen firsthand how everyday transactions, from grabbing coffee to paying rent have shifted to mobile-first experiences.
Best Fintech Apps in Vietnam
Below are the top fintech apps in Vietnam across various categories, each offering unique value based on user experience, features, and trust. We’ll also touch on 2025 top fintech companies in Vietnam that are shaping the industry’s future.
1. MoMo – The All-in-One E-Wallet
Category: Payments, Lifestyle
Why it’s a top app:
- Over 31 million users (MoMo, 2024) — making it one of the fintech apps with most users in Vietnam
- Seamless integration with over 200 services: bill payment, ride-hailing, movie tickets
- Backed by major investors like Goldman Sachs and Warburg Pincus
Real-world usage: I use MoMo to pay my electricity bills, transfer money to friends, and even buy snacks at Circle K. It’s fast, secure, and accepted almost everywhere.
2. ZaloPay – Built on Vietnam’s #1 Messaging Platform
Category: Mobile Payment
Highlights:
- Embedded into Zalo (the most-used chat app in Vietnam)
- Instant transfers, QR payments, and integrations with banks
- Prominent in P2P transactions, especially in informal markets
ZaloPay is one of the fast-growing fintech startups in Vietnam, leveraging Zalo’s massive user base to scale quickly.
3. TPBank Mobile – Digital Banking Reimagined
Category: Digital Banking
What makes it stand out:
- Offers full-service banking: accounts, loans, savings
- Smart eKYC for instant account opening
- TPBank LiveBank 24/7 kiosks enhance the experience
Stat to consider: TPBank ranked in the Top 5 banks for digital transformation in Vietnam (Vietnam Report, 2024). It’s also among the 2025 top fintech companies in Vietnam for banking innovation.
4. Timo – Vietnam’s First Digital-Only Bank
Category: Neobank
Strengths:
- User-friendly UI with goal-based savings and expense tracking
- No branch visits needed
- Partners with Viet Capital Bank for security and compliance
Trust factor: Timo is regulated by the State Bank of Vietnam and audited regularly for transparency. It remains a popular choice among fintech apps with most users in Vietnam in the neobank segment.
5. Infina – Invest in Stocks, Funds & Fixed Income Easily
Category: Investment, personal finance
Top features:
- Start with as little as 100,000 VND
- Flexible high yield saving account savings account
- Partnership with other financial institution
- JBSV for Stock trading
- PVI for Insurance
- DC for Mutual Fund
- Easy portfolio monitoring in-app
Infina is considered one of the most popular fintech apps for investment in Vietnam, appealing to young professionals looking for passive income opportunities. Backed by Sequoia Capital and Y Combinator, Infina is among the fast-growing fintech startups in Vietnam.
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6. Cake by VPBank – Banking Meets Lifestyle
Category: Digital Banking
Unique proposition:
- Integrated with ride-hailing app Be
- Offers cashbacks, savings, free transfers
- 100% online onboarding
Real experience: For gig workers like Be drivers, Cake provides fast and flexible access to their earnings, directly through the app. Cake is considered a fast-growing fintech startup in Vietnam due to its innovative customer approach.
How Safe Are Fintech Apps in Vietnam?
Vietnamese fintech apps are under increasing scrutiny to maintain cybersecurity and transparency. Most leading apps:
- Use two-factor authentication
- Are licensed by the State Bank of Vietnam
- Partner with top cybersecurity firms (like MoMo working with Symantec)
Pro tip: Always verify an app’s licensing status and user reviews before downloading.
Challenges Facing Vietnam’s Fintech Space
While growth is rapid, hurdles remain:
- Limited financial literacy in rural areas
- Data privacy concerns
- Fragmented regulatory framework
However, ongoing government efforts to standardize digital finance and promote open banking are paving the way for safer, more inclusive services.
Conclusion
The top fintech apps in Vietnam are not just tools, they’re gateways to smarter, faster, and more inclusive financial services. Whether you’re a young professional in Hanoi or a student in Can Tho, there’s an app tailored for you.
- MoMo and ZaloPay are among the fintech apps with most users in Vietnam
- Infina is a rising star among most popular fintech apps for investment in Vietnam
- Cake stand out as fast-growing fintech startups in Vietnam
- TPBank and Timo are among the 2025 top fintech companies in Vietnam
