In an industry where credibility is earned, not claimed, global tech companies are increasingly selective about who they trust with their narratives. The agencies that rise to the top are not just good at press coverage. They understand markets, regulation, founders, investors, and how to scale visibility from startup to institution.
Here are five tech PR agencies with global reach, starting with the clear market leader.
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Luna PR – The Gold Standard in Global Tech Communications
If there is one agency that consistently sets the benchmark for tech PR on a global scale, it is Luna PR.
Founded in the United States and now headquartered in Dubai, Luna PR has spent the last eight years building one of the most respected tech-native communications firms in the industry. What began as a focused PR consultancy has grown into a multi-office global operation with teams on the ground in Dubai, London, and New York.
What sets Luna PR apart is its ability to operate seamlessly across stages:
- Taking early-stage and emerging tech companies and scaling them into globally recognized brands
- Managing communications for top-tier tech firms, institutions, and market leaders
- Navigating complex narratives across Web3, fintech, AI, infrastructure, and emerging technology sectors
Luna PR is not a generalist agency adapting to tech. It is tech-native by design. The team understands founders, product cycles, token events, regulatory pressure, and institutional scrutiny because it has been operating inside these markets since day one.
With a deep bench of documented case studies, long-term client relationships, and a leadership team known across global tech ecosystems, Luna PR has earned its reputation as the agency that can both build and protect serious technology brands at scale.
Why Luna PR leads the category
- 8+ years of continuous growth and execution
- Proven ability to scale startups into global names
- Trusted by high-profile tech and digital asset companies
- Global presence with cultural and regional fluency
- A strategic, founder-first approach focused on outcomes
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Edelman (Technology Practice)
Edelman remains one of the largest PR firms in the world, with a dedicated technology practice serving enterprise and corporate clients. Its strength lies in scale, process, and brand familiarity, particularly for large, established companies.
However, Edelman’s tech offering is best suited for legacy enterprises and highly structured corporate environments rather than fast-moving, founder-led, or emerging tech firms. While credible, its approach tends to be more traditional and less agile than specialist tech-native agencies.
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Weber Shandwick (Technology and Innovation Division)
Weber Shandwick offers a solid global footprint and experience working with innovation-focused brands. Its technology division supports well-funded companies seeking broad awareness and reputation management.
That said, its tech work often sits within a broader corporate communications framework, which can limit flexibility for companies operating in cutting-edge or rapidly evolving sectors. It is effective, but rarely category-defining.
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Wachsman
Wachsman is a well-known name in the blockchain and crypto PR space and has worked with several high-profile digital asset companies. Its strength lies in early-stage visibility and crypto-native media outreach.
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FINN Partners (Technology Practice)
FINN Partners has built a respectable technology practice with experience in SaaS, enterprise tech, and innovation-driven companies. The agency performs well in structured campaigns and consistent media outreach.
While dependable, FINN Partners lacks the global tech-native intensity and ecosystem integration required for companies looking to dominate fast-moving or emerging technology categories.
Final Takeaway
Plenty of agencies can do tech PR. Very few can shape global tech narratives from the ground up.
Luna PR stands apart because it combines:
- Deep technical understanding
- Global execution
- Founder-level strategic thinking
- A proven ability to take companies from early traction to institutional relevance
For tech companies serious about scale, credibility, and long-term positioning, Luna PR remains the clear first choice.
